');mask-image:url('data:image/svg+xml;utf8, ');mask-mode:alpha;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-size:contain;mask-size:contain;-webkit-mask-position:center;mask-position:center;border-radius:0}}.wp-block-latest-comments__comment{line-height:1.1;list-style:none;margin-bottom:1em}.has-avatars .wp-block-latest-comments__comment{min-height:2.25em;list-style:none}.has-avatars .wp-block-latest-comments__comment .wp-block-latest-comments__comment-excerpt,.has-avatars .wp-block-latest-comments__comment .wp-block-latest-comments__comment-meta{margin-left:3.25em}.has-dates .wp-block-latest-comments__comment,.has-excerpts .wp-block-latest-comments__comment{line-height:1.5}.wp-block-latest-comments__comment-excerpt p{font-size:.875em;line-height:1.8;margin:.36em 0 1.4em}.wp-block-latest-comments__comment-date{display:block;font-size:.75em}.wp-block-latest-comments .avatar,.wp-block-latest-comments__comment-avatar{border-radius:1.5em;display:block;float:left;height:2.5em;margin-right:.75em;width:2.5em}.wp-block-latest-posts.alignleft{margin-right:2em}.wp-block-latest-posts.alignright{margin-left:2em}.wp-block-latest-posts.wp-block-latest-posts__list{list-style:none}.wp-block-latest-posts.wp-block-latest-posts__list li{clear:both}.wp-block-latest-posts.is-grid{display:flex;flex-wrap:wrap;padding:0}.wp-block-latest-posts.is-grid li{margin:0 1.25em 1.25em 0;width:100%}@media (min-width:600px){.wp-block-latest-posts.columns-2 li{width:calc(50% - .625em)}.wp-block-latest-posts.columns-2 li:nth-child(2n){margin-right:0}.wp-block-latest-posts.columns-3 li{width:calc(33.33333% - .83333em)}.wp-block-latest-posts.columns-3 li:nth-child(3n){margin-right:0}.wp-block-latest-posts.columns-4 li{width:calc(25% - .9375em)}.wp-block-latest-posts.columns-4 li:nth-child(4n){margin-right:0}.wp-block-latest-posts.columns-5 li{width:calc(20% - 1em)}.wp-block-latest-posts.columns-5 li:nth-child(5n){margin-right:0}.wp-block-latest-posts.columns-6 li{width:calc(16.66667% - 1.04167em)}.wp-block-latest-posts.columns-6 li:nth-child(6n){margin-right:0}}.wp-block-latest-posts__post-author,.wp-block-latest-posts__post-date{display:block;color:#555;font-size:.8125em}.wp-block-latest-posts__post-excerpt{margin-top:.5em;margin-bottom:1em}.wp-block-latest-posts__featured-image a{display:inline-block}.wp-block-latest-posts__featured-image img{height:auto;width:auto}.wp-block-latest-posts__featured-image.alignleft{margin-right:1em}.wp-block-latest-posts__featured-image.alignright{margin-left:1em}.wp-block-latest-posts__featured-image.aligncenter{margin-bottom:1em;text-align:center}.block-editor-image-alignment-control__row .components-base-control__field{display:flex;justify-content:space-between;align-items:center}.block-editor-image-alignment-control__row .components-base-control__field .components-base-control__label{margin-bottom:0}ol.has-background,ul.has-background{padding:1.25em 2.375em}.wp-block-media-text{direction:ltr;display:-ms-grid;display:grid;-ms-grid-columns:50% 1fr;grid-template-columns:50% 1fr;-ms-grid-rows:auto;grid-template-rows:auto}.wp-block-media-text.has-media-on-the-right{-ms-grid-columns:1fr 50%;grid-template-columns:1fr 50%}.wp-block-media-text.is-vertically-aligned-top .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-top .wp-block-media-text__media{-ms-grid-row-align:start;align-self:start}.wp-block-media-text.is-vertically-aligned-center .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-center .wp-block-media-text__media,.wp-block-media-text .wp-block-media-text__content,.wp-block-media-text .wp-block-media-text__media{-ms-grid-row-align:center;align-self:center}.wp-block-media-text.is-vertically-aligned-bottom .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-bottom .wp-block-media-text__media{-ms-grid-row-align:end;align-self:end}.wp-block-media-text .wp-block-media-text__media{-ms-grid-column:1;grid-column:1;-ms-grid-row:1;grid-row:1;margin:0}.wp-block-media-text .wp-block-media-text__content{direction:ltr;-ms-grid-column:2;grid-column:2;-ms-grid-row:1;grid-row:1;padding:0 8%;word-break:break-word}.wp-block-media-text.has-media-on-the-right .wp-block-media-text__media{-ms-grid-column:2;grid-column:2;-ms-grid-row:1;grid-row:1}.wp-block-media-text.has-media-on-the-right .wp-block-media-text__content{-ms-grid-column:1;grid-column:1;-ms-grid-row:1;grid-row:1}.wp-block-media-text__media img,.wp-block-media-text__media video{max-width:unset;width:100%;vertical-align:middle}.wp-block-media-text.is-image-fill figure.wp-block-media-text__media{height:100%;min-height:250px;background-size:cover}.wp-block-media-text.is-image-fill figure.wp-block-media-text__media>img{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);border:0}@media (max-width:600px){.wp-block-media-text.is-stacked-on-mobile{-ms-grid-columns:100%!important;grid-template-columns:100%!important}.wp-block-media-text.is-stacked-on-mobile .wp-block-media-text__media{-ms-grid-column:1;grid-column:1;-ms-grid-row:1;grid-row:1}.wp-block-media-text.is-stacked-on-mobile .wp-block-media-text__content{-ms-grid-column:1;grid-column:1;-ms-grid-row:2;grid-row:2}}.wp-block-navigation:not(.has-background) .wp-block-navigation__container .wp-block-navigation-link:not(.has-text-color){color:#1e1e1e}.wp-block-navigation:not(.has-background) .wp-block-navigation__container .wp-block-navigation__container{background-color:#fff}.items-justified-left>ul{justify-content:flex-start}.items-justified-center>ul{justify-content:center}.items-justified-right>ul{justify-content:flex-end}.wp-block-navigation-link{display:flex;align-items:center;position:relative;margin:0}.wp-block-navigation-link .wp-block-navigation__container:empty{display:none}.wp-block-navigation__container{list-style:none;margin:0;padding-left:0;display:flex;flex-wrap:wrap}.is-vertical .wp-block-navigation__container{display:block}.has-child>.wp-block-navigation-link__content{padding-right:.5em}.has-child .wp-block-navigation__container{border:1px solid rgba(0,0,0,.15);background-color:inherit;color:inherit;position:absolute;left:0;top:100%;width:-webkit-fit-content;width:-moz-fit-content;width:fit-content;z-index:2;opacity:0;transition:opacity .1s linear;visibility:hidden}.has-child .wp-block-navigation__container>.wp-block-navigation-link>.wp-block-navigation-link__content{flex-grow:1}.has-child .wp-block-navigation__container>.wp-block-navigation-link>.wp-block-navigation-link__submenu-icon{padding-right:.5em}@media (min-width:782px){.has-child .wp-block-navigation__container{left:1.5em}.has-child .wp-block-navigation__container .wp-block-navigation__container{left:100%;top:-1px}.has-child .wp-block-navigation__container .wp-block-navigation__container:before{content:"";position:absolute;right:100%;height:100%;display:block;width:.5em;background:transparent}.has-child .wp-block-navigation__container .wp-block-navigation-link__submenu-icon svg{transform:rotate(0)}}.has-child:hover{cursor:pointer}.has-child:hover>.wp-block-navigation__container{visibility:visible;opacity:1;display:flex;flex-direction:column}.has-child:focus-within{cursor:pointer}.has-child:focus-within>.wp-block-navigation__container{visibility:visible;opacity:1;display:flex;flex-direction:column}.wp-block-navigation-link__content{color:inherit;text-decoration:none;padding:.5em 1em}.wp-block-navigation-link__content+.wp-block-navigation-link__content{padding-top:0}.has-text-color .wp-block-navigation-link__content{color:inherit}.wp-block-navigation-link__label{word-break:normal;overflow-wrap:break-word}.wp-block-navigation-link__submenu-icon{height:inherit;padding:.375em 1em .375em 0}.wp-block-navigation-link__submenu-icon svg{fill:currentColor}@media (min-width:782px){.wp-block-navigation-link__submenu-icon svg{transform:rotate(90deg)}}.is-small-text{font-size:.875em}.is-regular-text{font-size:1em}.is-large-text{font-size:2.25em}.is-larger-text{font-size:3em}.has-drop-cap:not(:focus):first-letter{float:left;font-size:8.4em;line-height:.68;font-weight:100;margin:.05em .1em 0 0;text-transform:uppercase;font-style:normal}p.has-background{padding:1.25em 2.375em}p.has-text-color a{color:inherit}.wp-block-post-author{display:flex;flex-wrap:wrap}.wp-block-post-author__byline{width:100%;margin-top:0;margin-bottom:0;font-size:.5em}.wp-block-post-author__avatar{margin-right:1em}.wp-block-post-author__bio{margin-bottom:.7em;font-size:.7em}.wp-block-post-author__content{flex-grow:1;flex-basis:0}.wp-block-post-author__name{font-weight:700;margin:0}.wp-block-pullquote{padding:3em 0;margin-left:0;margin-right:0;text-align:center}.wp-block-pullquote.alignleft,.wp-block-pullquote.alignright{max-width:290px}.wp-block-pullquote.alignleft p,.wp-block-pullquote.alignright p{font-size:1.25em}.wp-block-pullquote p{font-size:1.75em;line-height:1.6}.wp-block-pullquote cite,.wp-block-pullquote footer{position:relative}.wp-block-pullquote .has-text-color a{color:inherit}.wp-block-pullquote:not(.is-style-solid-color){background:none}.wp-block-pullquote.is-style-solid-color{border:none}.wp-block-pullquote.is-style-solid-color blockquote{margin-left:auto;margin-right:auto;text-align:left;max-width:60%}.wp-block-pullquote.is-style-solid-color blockquote p{margin-top:0;margin-bottom:0;font-size:2em}.wp-block-pullquote.is-style-solid-color blockquote cite{text-transform:none;font-style:normal}.wp-block-pullquote cite{color:inherit}.wp-block-quote.is-large,.wp-block-quote.is-style-large{margin-bottom:1em;padding:0 1em}.wp-block-quote.is-large p,.wp-block-quote.is-style-large p{font-size:1.5em;font-style:italic;line-height:1.6}.wp-block-quote.is-large cite,.wp-block-quote.is-large footer,.wp-block-quote.is-style-large cite,.wp-block-quote.is-style-large footer{font-size:1.125em;text-align:right}.wp-block-rss.alignleft{margin-right:2em}.wp-block-rss.alignright{margin-left:2em}.wp-block-rss.is-grid{display:flex;flex-wrap:wrap;padding:0;list-style:none}.wp-block-rss.is-grid li{margin:0 1em 1em 0;width:100%}@media (min-width:600px){.wp-block-rss.columns-2 li{width:calc(50% - 1em)}.wp-block-rss.columns-3 li{width:calc(33.33333% - 1em)}.wp-block-rss.columns-4 li{width:calc(25% - 1em)}.wp-block-rss.columns-5 li{width:calc(20% - 1em)}.wp-block-rss.columns-6 li{width:calc(16.66667% - 1em)}}.wp-block-rss__item-author,.wp-block-rss__item-publish-date{display:block;color:#555;font-size:.8125em}.wp-block-search .wp-block-search__inside-wrapper{display:flex;flex:auto;flex-wrap:nowrap;max-width:100%}.wp-block-search .wp-block-search__label{width:100%}.wp-block-search .wp-block-search__input{flex-grow:1;min-width:3em;border:1px solid #949494}.wp-block-search .wp-block-search__button{margin-left:.625em;word-break:normal}.wp-block-search .wp-block-search__button svg{min-width:1.5em;min-height:1.5em}.wp-block-search.wp-block-search__button-only .wp-block-search__button{margin-left:0}.wp-block-search.wp-block-search__button-inside .wp-block-search__inside-wrapper{padding:4px;border:1px solid #949494}.wp-block-search.wp-block-search__button-inside .wp-block-search__inside-wrapper .wp-block-search__input{border-radius:0;border:none;padding:0 0 0 .25em}.wp-block-search.wp-block-search__button-inside .wp-block-search__inside-wrapper .wp-block-search__input:focus{outline:none}.wp-block-search.wp-block-search__button-inside .wp-block-search__inside-wrapper .wp-block-search__button{padding:.125em .5em}.wp-block-separator.is-style-wide{border-bottom-width:1px}.wp-block-separator.is-style-dots{background:none!important;border:none;text-align:center;max-width:none;line-height:1;height:auto}.wp-block-separator.is-style-dots:before{content:"\00b7 \00b7 \00b7";color:currentColor;font-size:1.5em;letter-spacing:2em;padding-left:2em;font-family:serif}.wp-block-custom-logo .aligncenter{display:table}.wp-block-social-links{display:flex;flex-wrap:wrap;justify-content:flex-start;padding-left:0;padding-right:0;text-indent:0;margin-left:0}.wp-block-social-links .wp-social-link a,.wp-block-social-links .wp-social-link a:hover{text-decoration:none;border-bottom:0;box-shadow:none}.wp-social-link{display:block;width:36px;height:36px;border-radius:9999px;margin:0 8px 8px 0;transition:transform .1s ease}@media (prefers-reduced-motion:reduce){.wp-social-link{transition-duration:0s}}.wp-social-link a{padding:6px;display:block;line-height:0;transition:transform .1s ease}.wp-social-link a,.wp-social-link a:active,.wp-social-link a:hover,.wp-social-link a:visited,.wp-social-link svg{color:currentColor;fill:currentColor}.wp-social-link:hover{transform:scale(1.1)}.wp-block-social-links.aligncenter{justify-content:center;display:flex}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link{background-color:#f0f0f0;color:#444}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-amazon{background-color:#f90;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-bandcamp{background-color:#1ea0c3;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-behance{background-color:#0757fe;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-codepen{background-color:#1e1f26;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-deviantart{background-color:#02e49b;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-dribbble{background-color:#e94c89;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-dropbox{background-color:#4280ff;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-etsy{background-color:#f45800;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-facebook{background-color:#1778f2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-fivehundredpx{background-color:#000;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-flickr{background-color:#0461dd;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-foursquare{background-color:#e65678;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-github{background-color:#24292d;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-goodreads{background-color:#eceadd;color:#382110}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-google{background-color:#ea4434;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-instagram{background-color:#f00075;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-lastfm{background-color:#e21b24;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-linkedin{background-color:#0d66c2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-mastodon{background-color:#3288d4;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-medium{background-color:#02ab6c;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-meetup{background-color:#f6405f;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-pinterest{background-color:#e60122;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-pocket{background-color:#ef4155;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-reddit{background-color:#fe4500;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-skype{background-color:#0478d7;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-snapchat{background-color:#fefc00;color:#fff;stroke:#000}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-soundcloud{background-color:#ff5600;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-spotify{background-color:#1bd760;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-tumblr{background-color:#011835;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-twitch{background-color:#6440a4;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-twitter{background-color:#1da1f2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-vimeo{background-color:#1eb7ea;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-vk{background-color:#4680c2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-wordpress{background-color:#3499cd;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-yelp{background-color:#d32422;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-youtube{background-color:red;color:#fff}.wp-block-social-links.is-style-logos-only .wp-social-link{background:none;padding:4px}.wp-block-social-links.is-style-logos-only .wp-social-link svg{width:28px;height:28px}.wp-block-social-links.is-style-logos-only .wp-social-link-amazon{color:#f90}.wp-block-social-links.is-style-logos-only .wp-social-link-bandcamp{color:#1ea0c3}.wp-block-social-links.is-style-logos-only .wp-social-link-behance{color:#0757fe}.wp-block-social-links.is-style-logos-only .wp-social-link-codepen{color:#1e1f26}.wp-block-social-links.is-style-logos-only .wp-social-link-deviantart{color:#02e49b}.wp-block-social-links.is-style-logos-only .wp-social-link-dribbble{color:#e94c89}.wp-block-social-links.is-style-logos-only .wp-social-link-dropbox{color:#4280ff}.wp-block-social-links.is-style-logos-only .wp-social-link-etsy{color:#f45800}.wp-block-social-links.is-style-logos-only .wp-social-link-facebook{color:#1778f2}.wp-block-social-links.is-style-logos-only .wp-social-link-fivehundredpx{color:#000}.wp-block-social-links.is-style-logos-only .wp-social-link-flickr{color:#0461dd}.wp-block-social-links.is-style-logos-only .wp-social-link-foursquare{color:#e65678}.wp-block-social-links.is-style-logos-only .wp-social-link-github{color:#24292d}.wp-block-social-links.is-style-logos-only .wp-social-link-goodreads{color:#382110}.wp-block-social-links.is-style-logos-only .wp-social-link-google{color:#ea4434}.wp-block-social-links.is-style-logos-only .wp-social-link-instagram{color:#f00075}.wp-block-social-links.is-style-logos-only .wp-social-link-lastfm{color:#e21b24}.wp-block-social-links.is-style-logos-only .wp-social-link-linkedin{color:#0d66c2}.wp-block-social-links.is-style-logos-only .wp-social-link-mastodon{color:#3288d4}.wp-block-social-links.is-style-logos-only .wp-social-link-medium{color:#02ab6c}.wp-block-social-links.is-style-logos-only .wp-social-link-meetup{color:#f6405f}.wp-block-social-links.is-style-logos-only .wp-social-link-pinterest{color:#e60122}.wp-block-social-links.is-style-logos-only .wp-social-link-pocket{color:#ef4155}.wp-block-social-links.is-style-logos-only .wp-social-link-reddit{color:#fe4500}.wp-block-social-links.is-style-logos-only .wp-social-link-skype{color:#0478d7}.wp-block-social-links.is-style-logos-only .wp-social-link-snapchat{color:#fff;stroke:#000}.wp-block-social-links.is-style-logos-only .wp-social-link-soundcloud{color:#ff5600}.wp-block-social-links.is-style-logos-only .wp-social-link-spotify{color:#1bd760}.wp-block-social-links.is-style-logos-only .wp-social-link-tumblr{color:#011835}.wp-block-social-links.is-style-logos-only .wp-social-link-twitch{color:#6440a4}.wp-block-social-links.is-style-logos-only .wp-social-link-twitter{color:#1da1f2}.wp-block-social-links.is-style-logos-only .wp-social-link-vimeo{color:#1eb7ea}.wp-block-social-links.is-style-logos-only .wp-social-link-vk{color:#4680c2}.wp-block-social-links.is-style-logos-only .wp-social-link-wordpress{color:#3499cd}.wp-block-social-links.is-style-logos-only .wp-social-link-yelp{background-color:#d32422;color:#fff}.wp-block-social-links.is-style-logos-only .wp-social-link-youtube{color:red}.wp-block-social-links.is-style-pill-shape .wp-social-link{width:auto}.wp-block-social-links.is-style-pill-shape .wp-social-link a{padding-left:16px;padding-right:16px}.wp-block-spacer{clear:both}p.wp-block-subhead{font-size:1.1em;font-style:italic;opacity:.75}.wp-block-table{overflow-x:auto}.wp-block-table table{width:100%}.wp-block-table .has-fixed-layout{table-layout:fixed;width:100%}.wp-block-table .has-fixed-layout td,.wp-block-table .has-fixed-layout th{word-break:break-word}.wp-block-table.aligncenter,.wp-block-table.alignleft,.wp-block-table.alignright{display:table;width:auto}.wp-block-table.aligncenter td,.wp-block-table.aligncenter th,.wp-block-table.alignleft td,.wp-block-table.alignleft th,.wp-block-table.alignright td,.wp-block-table.alignright th{word-break:break-word}.wp-block-table .has-subtle-light-gray-background-color{background-color:#f3f4f5}.wp-block-table .has-subtle-pale-green-background-color{background-color:#e9fbe5}.wp-block-table .has-subtle-pale-blue-background-color{background-color:#e7f5fe}.wp-block-table .has-subtle-pale-pink-background-color{background-color:#fcf0ef}.wp-block-table.is-style-stripes{border-spacing:0;border-collapse:inherit;background-color:transparent;border-bottom:1px solid #f0f0f0}.wp-block-table.is-style-stripes tbody tr:nth-child(odd){background-color:#f0f0f0}.wp-block-table.is-style-stripes.has-subtle-light-gray-background-color tbody tr:nth-child(odd){background-color:#f3f4f5}.wp-block-table.is-style-stripes.has-subtle-pale-green-background-color tbody tr:nth-child(odd){background-color:#e9fbe5}.wp-block-table.is-style-stripes.has-subtle-pale-blue-background-color tbody tr:nth-child(odd){background-color:#e7f5fe}.wp-block-table.is-style-stripes.has-subtle-pale-pink-background-color tbody tr:nth-child(odd){background-color:#fcf0ef}.wp-block-table.is-style-stripes td,.wp-block-table.is-style-stripes th{border-color:transparent}.wp-block-text-columns,.wp-block-text-columns.aligncenter{display:flex}.wp-block-text-columns .wp-block-column{margin:0 1em;padding:0}.wp-block-text-columns .wp-block-column:first-child{margin-left:0}.wp-block-text-columns .wp-block-column:last-child{margin-right:0}.wp-block-text-columns.columns-2 .wp-block-column{width:50%}.wp-block-text-columns.columns-3 .wp-block-column{width:33.33333%}.wp-block-text-columns.columns-4 .wp-block-column{width:25%}.wp-block-video{margin-left:0;margin-right:0}.wp-block-video video{max-width:100%}@supports ((position:-webkit-sticky) or (position:sticky)){.wp-block-video [poster]{object-fit:cover}}.wp-block-video.aligncenter{text-align:center}.wp-block-video figcaption{margin-top:.5em;margin-bottom:1em}.wp-block-post-featured-image a{display:inline-block}:root .has-pale-pink-background-color{background-color:#f78da7}:root .has-vivid-red-background-color{background-color:#cf2e2e}:root .has-luminous-vivid-orange-background-color{background-color:#ff6900}:root .has-luminous-vivid-amber-background-color{background-color:#fcb900}:root .has-light-green-cyan-background-color{background-color:#7bdcb5}:root .has-vivid-green-cyan-background-color{background-color:#00d084}:root .has-pale-cyan-blue-background-color{background-color:#8ed1fc}:root .has-vivid-cyan-blue-background-color{background-color:#0693e3}:root .has-vivid-purple-background-color{background-color:#9b51e0}:root .has-white-background-color{background-color:#fff}:root .has-very-light-gray-background-color{background-color:#eee}:root .has-cyan-bluish-gray-background-color{background-color:#abb8c3}:root .has-very-dark-gray-background-color{background-color:#313131}:root .has-black-background-color{background-color:#000}:root .has-pale-pink-color{color:#f78da7}:root .has-vivid-red-color{color:#cf2e2e}:root .has-luminous-vivid-orange-color{color:#ff6900}:root .has-luminous-vivid-amber-color{color:#fcb900}:root .has-light-green-cyan-color{color:#7bdcb5}:root .has-vivid-green-cyan-color{color:#00d084}:root .has-pale-cyan-blue-color{color:#8ed1fc}:root .has-vivid-cyan-blue-color{color:#0693e3}:root .has-vivid-purple-color{color:#9b51e0}:root .has-white-color{color:#fff}:root .has-very-light-gray-color{color:#eee}:root .has-cyan-bluish-gray-color{color:#abb8c3}:root .has-very-dark-gray-color{color:#313131}:root .has-black-color{color:#000}:root .has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:linear-gradient(135deg,#0693e3,#9b51e0)}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3)}:root .has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:linear-gradient(135deg,#7adcb4,#00d082)}:root .has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:linear-gradient(135deg,#fcb900,#ff6900)}:root .has-luminous-vivid-orange-to-vivid-red-gradient-background{background:linear-gradient(135deg,#ff6900,#cf2e2e)}:root .has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:linear-gradient(135deg,#eee,#a9b8c3)}:root .has-cool-to-warm-spectrum-gradient-background{background:linear-gradient(135deg,#4aeadc,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c)}:root .has-blush-light-purple-gradient-background{background:linear-gradient(135deg,#ffceec,#9896f0)}:root .has-blush-bordeaux-gradient-background{background:linear-gradient(135deg,#fecda5,#fe2d2d 50%,#6b003e)}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)}:root .has-luminous-dusk-gradient-background{background:linear-gradient(135deg,#ffcb70,#c751c0 50%,#4158d0)}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec)}:root .has-pale-ocean-gradient-background{background:linear-gradient(135deg,#fff5cb,#b6e3d4 50%,#33a7b5)}:root .has-electric-grass-gradient-background{background:linear-gradient(135deg,#caf880,#71ce7e)}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671)}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59)}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf)}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc)}:root .has-link-color a{color:#00e;color:var(--wp--style--color--link,#00e)}.has-small-font-size{font-size:.8125em}.has-normal-font-size,.has-regular-font-size{font-size:1em}.has-medium-font-size{font-size:1.25em}.has-large-font-size{font-size:2.25em}.has-huge-font-size,.has-larger-font-size{font-size:2.625em}.has-text-align-center{text-align:center}.has-text-align-left{text-align:left}.has-text-align-right{text-align:right}#end-resizable-editor-section{display:none}.aligncenter{clear:both}.wpcf7 .screen-reader-response {position:absolute;overflow:hidden;clip:rect(1px, 1px, 1px, 1px);height:1px;width:1px;margin:0;padding:0;border:0;}.wpcf7 form .wpcf7-response-output {margin:2em 0.5em 1em;padding:0.2em 1em;border:2px solid #00a0d2; }.wpcf7 form.init .wpcf7-response-output {display:none;}.wpcf7 form.sent .wpcf7-response-output {border-color:#46b450; }.wpcf7 form.failed .wpcf7-response-output,.wpcf7 form.aborted .wpcf7-response-output {border-color:#dc3232; }.wpcf7 form.spam .wpcf7-response-output {border-color:#f56e28; }.wpcf7 form.invalid .wpcf7-response-output,.wpcf7 form.unaccepted .wpcf7-response-output {border-color:#ffb900; }.wpcf7-form-control-wrap {position:relative;}.wpcf7-not-valid-tip {color:#dc3232;font-size:1em;font-weight:normal;display:block;}.use-floating-validation-tip .wpcf7-not-valid-tip {position:absolute;top:20%;left:20%;z-index:100;border:1px solid #dc3232;background:#fff;padding:.2em .8em;}span.wpcf7-list-item {display:inline-block;margin:0 0 0 1em;}span.wpcf7-list-item-label::before,span.wpcf7-list-item-label::after {content:" ";}div.wpcf7 .ajax-loader {visibility:hidden;display:inline-block;background-image:url('../../assets/ajax-loader.gif');width:16px;height:16px;border:none;padding:0;margin:0 0 0 4px;vertical-align:middle;}div.wpcf7 .ajax-loader.is-active {visibility:visible;}div.wpcf7 div.ajax-error {display:none;}div.wpcf7 .placeheld {color:#888;}div.wpcf7 input[type="file"] {cursor:pointer;}div.wpcf7 input[type="file"]:disabled {cursor:default;}div.wpcf7 .wpcf7-submit:disabled {cursor:not-allowed;}.wpcf7 input[type="url"],.wpcf7 input[type="email"],.wpcf7 input[type="tel"] {direction:ltr;}#toc_container li,#toc_container ul{margin:0;padding:0}#toc_container.no_bullets li,#toc_container.no_bullets ul,#toc_container.no_bullets ul li,.toc_widget_list.no_bullets,.toc_widget_list.no_bullets li{background:0 0;list-style-type:none;list-style:none}#toc_container.have_bullets li{padding-left:12px}#toc_container ul ul{margin-left:1.5em}#toc_container{background:#f9f9f9;border:1px solid #aaa;padding:10px;margin-bottom:1em;width:auto;display:table;font-size:95%}#toc_container.toc_light_blue{background:#edf6ff}#toc_container.toc_white{background:#fff}#toc_container.toc_black{background:#000}#toc_container.toc_transparent{background:none transparent}#toc_container p.toc_title{text-align:center;font-weight:700;margin:0;padding:0}#toc_container.toc_black p.toc_title{color:#aaa}#toc_container span.toc_toggle{font-weight:400;font-size:90%}#toc_container p.toc_title+ul.toc_list{margin-top:1em}.toc_wrap_left{float:left;margin-right:10px}.toc_wrap_right{float:right;margin-left:10px}#toc_container a{text-decoration:none;text-shadow:none}#toc_container a:hover{text-decoration:underline}.toc_sitemap_posts_letter{font-size:1.5em;font-style:italic}#wp-admin-bar-rank-math .rank-math-icon{display:inline-block;top:6px;position:relative;padding-right:10px}#wp-admin-bar-rank-math .rank-math-icon svg{fill-rule:evenodd;fill:#dedede;height:21px;vertical-align:inherit}#wp-admin-bar-rank-math:hover .rank-math-icon svg{fill-rule:evenodd;fill:#00b9eb} .wp-post-image {width:100% !important;}.page-template-page-provincias p.description_field, .page-template-page-tag2 p.description_field {border-bottom:1px solid #80808063;padding-bottom:2em;margin-bottom:0em;}th:first-child, td:first-child {padding-left:1em !important;}.remote-label {background-color:orange;color:white;padding:.2em .4em;border-radius:5px;font-size:.8em;}.label {font-size:.9em;margin-right:1em;text-transform:none;margin-left:1em;color:grey;}.new-label {background-color:green;color:white;padding:.2em .4em;border-radius:5px;font-size:.8em;}.entry-content table tr:nth-child(2n+1) {background-color:#ededed;}.entry-content .btn {color:white;background-color:#20619d !important;width:52%;margin-bottom:1rem !important;}.llamada-cta {font-size:1em !important;font-weight:400 !important;margin-top:1em !important;}.llamada-cta span {font-size:2em !important;color:#20619d !important;display:block;font-weight:700 !important;}.llamada-cta span i {margin-right:.5em;}.entry-content .btn:hover {background-color:#5283ad !important;}.entry-content .btn i {margin-right:1em;}.lead-central {margin-top:0 !important;}.home #gallery-2 {margin-top:0;margin-bottom:0;}.faq {display:flex;flex-wrap:wrap;}.faq-column {flex-basis:50%;padding:1em;}#indice h3 {padding-left:.5em;margin-bottom:1rem !important;font-size:1.5em;}#indice ol li a {font-size:.9em;}#indice ol li {margin-bottom:0;}.search .btn-primary {color:#20619d;background-color:white !important;}.wp-caption-text p {color:black;font-weight:bold;font-size:1em;}.citaprevialist {display:flex;flex-wrap:wrap;}.site-navbar ul {margin-bottom:-1px;margin-top:-1px;}.site-header.with-header .container:last-of-type {display:none;}.search-mobile{display:none;}.search-no-results .entry-content {max-width:100%;flex-basis:100%;}.site-navbar-right .search-field {background-color:#ffffff4d !important;border:none !important;outline:0;box-shadow:none !important;border-radius:0 !important;color:white;height:35px;font-size:.9em;}.site-navbar-right .search-submit button {border-radius:0px;background-color:white;height:35px;padding:.4em 1em !important;box-shadow:none !important;}.menu-item.search {margin-right:135px;}.buttonNewsLetter-mobile {display:none;}.site-navbar.site-navbar-right {margin-right:0;}#indice {border:1px solid #20619d;padding-bottom:1rem;}#indice h3 {margin-top:0;background-color:#20619d;color:white;padding:.2em;padding-left:.6em;}#indice p {display:none;}#indice ol {margin-top:0;margin-bottom:0;}#indice ol>li::before {font-weight:bold ;}.pre-title {display:inline;}.post-title {display:inline;}.search-field {margin-top:0;margin-bottom:0;}#menu-item-61939 {background-color:#ffffff4d;margin-right:-1px;}#menu-item-61939>a{color:white;text-align:center;width:100%;}.site-navbar .menu-item-has-children::after {border-color:white;}.enlaces-sidebar a {display:block;width:100%;background-color:#e4e4e4;padding:1em;margin-bottom:.5em;margin-top:.5em;color:black;border-bottom:2px solid #d4d4d4;}.enlaces-sidebar a:hover {background-color:#c6c6c6;}.lead-central .wpcf7-response-output.wpcf7-display-none.wpcf7-validation-errors {color:black;border:1px solid black;}.list-ayuda {list-style:none;}.list-ayuda a {font-size:0.8em;color:#1466ad;}.pregunta {background-color:#e1e1e154;padding:1.4em;color:#444343;padding-left:1em;font-weight:lighter;border-bottom:2px solid #c6c6c6;font-size:1em !important;}.respuesta {padding-left:1em;font-size:.9em;}.respuesta ul {list-style-type:circle !important;}.jumbotron {padding:1.2rem 0;}.enlace-categorias {width:50%;background-color:white;padding:.2em;color:#20619d;display:block;text-align:center;font-weight:bold;font-size:1.4em;box-sizing:border-box;border:2px solid;margin:auto;margin-top:1em;}.sidebar-form {padding:8%;background-color:#20619d;box-shadow:5px 5px 6px #cbcbcb;}.sidebar-form .acceptance p {font-size:0.8em;text-align:center;color:white;}.sidebar-form .acceptance {font-size:.8em;text-align:center;}.sidebar-form .acceptance a {color:white;text-decoration:underline;text-transform:lowercase;display:inline-block !important;}.sidebar-form .title {color:white;text-transform:uppercase;font-size:1.3em;text-align:center;line-height:1.2em;}.sidebar-form span.wpcf7-list-item {margin:0 1em 0 0 !important;}.custom-html-widget .wpcf7-response-output.wpcf7-display-none.wpcf7-validation-errors {text-align:center;border:2px solid #454545;margin-top:1em;color:black;width:100%;}.sidebar-form select {color:#7d7d7d;padding-left:4%;font-weight:lighter;}.sidebar-form select option{color:black;}.sidebar-form span.wpcf7-not-valid-tip {color:white;}body, main>#content-wrapper, #secondary{background-color:#f8f8f8 !important;}.lead-central {background-color:#2e89d8 !important;box-shadow:0px 0px 10px #a8a8a8;padding:2em !important;width:100% !important;margin-top:2em !important;}.lead-central .title {text-align:center;font-size:1.4em;color:white;font-weight:bold;}.lead-central .btn {background-color:#e78a13 !important;}#captador_leads_central #cuerpo {background-color:#20619d;padding:1em;display:flex;flex-wrap:wrap;justify-content:space-between;}#captador_leads_central span.wpcf7-form-control-wrap.provincia {margin-bottom:5px !important;margin-top:5px !important;}#captador_leads_central #aceptacion-home input {margin-right:.5em;}#captador_leads_central #cuerpo input, #captador_leads_central #cuerpo select, #captador_leads_central #cuerpo span {flex-basis:24%;outline:none;border:none;color:black;box-sizing:border-box;}#captador_leads_central #cuerpo select {height:51px;margin-bottom:5px;}.wpcf7-response-output {color:white !important;border:2px solid white !important;text-align:center;font-size:.8em !important;}.lead-central .acceptance p, .lead-central .acceptance a {color:white;font-size:0.8em;}.lead-central #aceptacion-home a {text-decoration:underline;text-transform:lowercase;}.lead-central .wpcf7-form-control.wpcf7-submit {background-color:orange !important;color:white !important;font-size:1.2em;font-weight:bold;flex-basis:20%;max-height:51px;}#captador_leads_central span.wpcf7-not-valid-tip {color:white !important;margin-top:.5rem;}.lead-central .wpcf7-form-control.wpcf7-submit:hover {background-color:orange !important;}.home .gallery-caption p {text-transform:initial;font-weight:lighter;font-size:1.3em;}.home .gallery-caption h1 {text-transform:initial;font-weight:lighter;font-size:1.3em !important;margin-top:0;margin-bottom:0;}.pt-cv-title a {color:black;font-weight:inherit;}.site-header {background-color:#20619d !important;border-bottom:1px solid #296192 !important;}.site-navbar ul li {}.site-logo a {color:white !important;max-width:220px;}.cluster {width:100%;display:flex;justify-content:space-between;flex-wrap:wrap;}.cluster p {font-size:1em;margin-top:1em;color:black;margin-bottom:.5em;}.cluster h2 {color:black;font-weight:bold !important;font-size:1em !important;margin-top:.5em;}.cluster p::after {content:url('https://cursosinemweb.es/wp-content/uploads/2018/03/link-1.png');margin-left:.3em;}.cluster ul {padding-left:0;}.cluster ul li {list-style:none;font-size:0.8em;padding-left:1em;margin-bottom:.4em;}.cluster ul li a {color:#535353;font-size:.8em;}.cluster ul li a:hover{text-decoration:underline;}.cluster .section {flex-basis:18%;padding:1%;box-sizing:border-box;position:relative;margin-bottom:1em;margin-top:1em;background-color:white;box-shadow:1px 1px 2px #bfbfbf;}.cluster .section:nth-child(1)::after {content:"";position:absolute;top:-19px;right:15px;width:10px;height:10px;}.cluster .section:nth-child(2)::after {content:"";position:absolute;top:-19px;right:15px;width:10px;height:10px;}.cluster .section:nth-child(3)::after {content:"";position:absolute;top:-19px;right:15px;width:10px;height:10px;}.cluster .section:nth-child(4)::after {content:"";position:absolute;top:-19px;right:15px;width:10px;height:10px;}.cluster .section:nth-child(5)::after {content:"";position:absolute;top:-19px;right:15px;width:10px;height:10px;}.masonry {display:flex;width:100%;flex-wrap:wrap;}.cat-item {flex-basis:100%;}.cat-item h4 {color:#20619d;padding-top:.2em;padding-bottom:.4em;padding-left:1rem;padding-right:1rem;width:100%;margin:auto;margin-bottom:1em;text-align:left;border-bottom:2px solid #e6e6e6;font-weight:400;}.list-ayuda {display:none;}.list-wrap ul {list-style:none;flex-basis:50%;}.list-wrap ul.triple {list-style:none;flex-basis:33%;}.list-wrap {display:flex;flex-wrap:wrap;justify-content:space-between;}.btn.btn-red.btn-lg {display:none;}.jumbotron {background-color:transparent;background-image:none !important;border-bottom:1px solid #e6e6e6;}.jumbotron h1 {color:black !important;font-weight:400;}h2,h3 {font-weight:400 !important;}.default-header .title {font-weight:400 !important;}.page-template-page-tag2 .entry-item, .page-template-page-provincias .entry-item {flex-basis:100%;max-width:100%;padding:.1em;border-bottom:1px solid #ccc;margin-top:1rem;padding-bottom:1rem;}.page-template-page-tag2 .entry-item h3, .page-template-page-provincias .entry-item h3 {margin-top:0;font-size:1.2em;color:#20619d;}.faq .faq-column ul {list-style:none;padding-left:0;}}.lista-ayudas {display:flex;flex-wrap:wrap;justify-content:left;}.desplegable {width:100%;display:none;}.column {flex-basis:33%;padding:1em;}.lista-ayudas h2 {color:#20619d;padding-top:.2em;padding-bottom:.4em;padding-left:1rem;padding-right:1rem;width:100%;margin:auto;margin-bottom:1em;text-align:left;border-bottom:2px solid #e6e6e6;font-weight:400;font-size:1.3em;}.lista-ayudas h2 a:hover {color:white;}.titulo-desplegable-closed::before {font-family:FontAwesome;content:"\f078";float:right;font-size:.8em;}.titulo-desplegable-closed:hover {cursor:pointer;}.titulo-desplegable-open {color:#20619d;}.desplegable.respuesta p {font-size:1em;}.desplegable.respuesta ul li {font-size:.9em;}.titulo-desplegable-open::before {font-family:FontAwesome;content:"\f077";float:right;font-size:.8em;}.titulo-desplegable-open:hover {cursor:pointer;}.column ul {padding-left:0;width:90%;margin:auto;}.column ul li {list-style:none;text-align:left;}.column ul li a {font-size:0.8em;color:#1466ad;}#aceptacion-home {width:100%;text-align:center;color:white;font-size:.8em;}.text-center.buttons-inline {margin-top:2rem;margin-bottom:2rem;}@media only screen and (min-width:1040px) {.site-navbar ul li a {color:white;}}@media only screen and (min-width:601px) {.entry-content .btn {margin:auto;display:block;margin-bottom:1rem !important;}.titulo-desplegable-closed.pregunta,.titulo-desplegable-open.pregunta{min-height:100px;}.site-navbar .sub-menu {background:#f8f8f8 !important;}.sub-menu li:hover {background-color:transparent !important;border-bottom:1px solid #20619d !important;}.site-navbar .sub-menu li a {color:#20619d;}ul.sub-menu {width:500px;padding-left:1em !important;padding-bottom:1em !important;}.site-navbar-right .search-field::-webkit-input-placeholder {color:white;}.site-header.with-header {position:sticky;top:0px;z-index:99;}.site-logo img {max-width:220px;}.modal {display:none;width:100%;height:100vh;position:absolute;background-color:#0006;z-index:100;left:0;top:0;}.modal-content {width:400px;max-width:100%;margin:auto;position:relative;}.modal-content #wpcf7-f113158-o1 {width:100%;height:100%;background-color:#20619d;padding:10%;}.modal-content #close {position:absolute;right:10px;top:10px;cursor:pointer;z-index:999 !important;}.modal-content .acceptance a {display:inline-block !important;}.modal-content #cuerpo input {height:50px;margin-bottom:5%;}.modal-content #cuerpo textarea {height:50px;margin-bottom:5%;}.modal #captador_leads_home #cuerpo input {padding-left:1em;background-color:white;border:none;font-weight:600;color:black;}.modal #captador_leads_home .wpcf7-form-control.wpcf7-submit {background-color:orange !important;padding-left:0 !important;color:white !important;}.modal #captador_leads_home #cuerpo input, .modal #captador_leads_home #cuerpo select{width:100%;}#captador_leads_home #cuerpo select{margin-bottom:2em;}.modal #aceptacion-home{width:100%;}.modal #aceptacion-home a {display:inline-block;color:white;}.acceptance a {display:inline-block !important;}.modal form{background-color:#20619d;}.modal .sidebar-form {box-shadow:none;}.buttonNewsLetter {background-color:#f98f06;border:none;padding:.5em;color:white;padding-top:.8em;padding-bottom:.8em;margin-left:-4px;}.buttonNewsLetter:hover {cursor:pointer;}.ad-left {position:absolute;left:-160px;width:160px;height:100%;}.ad-right {position:absolute;right:-160px;width:160px;height:100%;}body, main > #content-wrapper {position:relative;}.citaprevialist {padding-left:2em;}.list-3 li {width:33%;display:inline-block;}.wpcf7-response-output.wpcf7-display-none.wpcf7-mail-sent-ng {background-color:white;border:none;text-align:center;width:50%;margin:auto;padding:1%;}.flex-fluid {justify-content:left !important;}.home .entry-content {max-width:100% !important;flex-basis:100% !important;}.header-home {background-color:#20619d;padding-top:1%;padding-bottom:1%;}.header-home #content-wrapper{background-color:transparent;}div.wpcf7 {width:100%;}h3.hrf-title {background-color:transparent !important;}.modal{display:none;}}@media only screen and (max-width:600px) {.home .pregunta {font-size:1em !important;}.social-sticky {display:none;}.home .gallery .gallery-item {padding:0;}aside .sidebar-form {display:none;}.home .lead-central {display:none;}.faq-column ul li h2 {margin:0 !important;}.desplegable.respuesta {margin-top:1rem;}.page h1 {color:black !important;font-size:2.2em !important;font-weight:400;}.cluster ul li a {font-size:1em;}.entry-content .btn {width:100%;}.faq-column {flex-basis:100%;}.pre-title::before {margin-top:1em !important;content:"";display:block;}#menu-item-61939 {height:60px;}#menu-item-61939 > a {color:black !important;}.site-navbar.site-navbar-right.active ul li a {color:black !important;}.site-navbar .menu-item-has-children::after {border-color:black !important;}.lead-central .wpcf7-form-control.wpcf7-submit {flex-basis:100%;padding:.5em;margin-top:1em !important;}#captador_leads_central #cuerpo input, #captador_leads_central #cuerpo select, #captador_leads_central #cuerpo span {flex-basis:100%;outline:none;border:none;color:black;box-sizing:border-box;width:100%;margin-top:.2em;}.modal #captador_leads_home .wpcf7-form-control.wpcf7-submit {background-color:orange !important;padding-left:0 !important;}.modal #captador_leads_home #cuerpo input {padding-left:1em;background-color:white;color:white !important;border:none;font-weight:600;}.button-home {flex-basis:100%;}.single h1 {font-size:1.8em !important;font-weight:400;}.single h2 {font-size:1.8em;margin-bottom:2rem;}.page h2 {font-size:2em;}.page h3 {font-size:1.5em !important;}.single h3 {margin-bottom:2rem;}.buscador-mobile .search-field {background-color:transparent !important;border:none !important;box-shadow:none !important;border-bottom:1px solid #5a7fcbcc !important;border-radius:0 !important;padding-bottom:.2em !important;color:white;}.buscador-mobile .search-submit {display:none;}.buscador-mobile .search-input {width:100%;}.buscador-mobile .search-input input::-webkit-input-placeholder {color:white;}.buscador-mobile {margin-bottom:.4em;}.site-header.with-header .container:last-of-type {display:block;}.site-header.with-header {flex-direction:column;}.buscador-mobile {display:none;}.buttonNewsLetter-mobile {background-color:#f98f06;border:none;padding:.5em .1em;color:white;width:100%;border-radius:4px;box-shadow:2px 2px 2px #0006;margin-top:.4em;margin-bottom:.4em;}.buttonNewsLetter-mobile {display:block;}.search-mobile{display:block;background:none;border:none;color:white;display:block;padding-left:1em;}.jumbotron {padding:.5rem 0;}.enlace-categorias {margin-top:.5em;}.lista-ayudas h2 {font-size:.9em;}.lead-central {margin-top:2em !important;}.lead-central #titulo {font-size:1.5em;line-height:1em;}.lead-central #cuerpo input, .lead-central #cuerpo select {width:90%;}.lead-central .wpcf7-form-control.wpcf7-submit {width:90% !important;}.lead-central #aceptacion-home {color:white;font-size:.8em;}.lead-central #aceptacion-home a {color:white;}.comment-content.post-content p {word-break:break-word;}#captador_leads_home input[type="checkbox"] {width:auto !important;}.home h1 {font-size:1em !important;text-align:center;font-weight:400;}.citaprevialist {padding-left:0;}.button-home {width:100%;font-size:1em;margin-bottom:.5em;margin-top:.5em;}.masonry {width:100%;}.cat-item {flex-basis:100%;}.column {flex-basis:100%;}.list-3 li {width:100%;display:block;}.wpcf7-form-control.wpcf7-acceptance {z-index:1000;}#aceptacion-home {font-size:.5em;}#aceptacion-home a {color:white;display:inline;}.site-navbar ul li a {color:black;}.header-home {display:none;}.cluster .section {flex-basis:100%;padding-left:10%;}.cluster2 .section {flex-basis:100%;padding-left:10%;}.cluster3 .section {flex-basis:100%;padding-left:10%;}.lead {padding:10% !important;}#captador_leads_home input {width:100% !important;margin-top:5% !important;}#captador_leads_home input[type="email"] {width:100%;}#captador_leads_home input[type="text"] {width:100%;}#captador_leads_home select {width:100% !important;margin-top:4%;padding-left:0 !important;}#captador_leads_home #titulo {font-size:1.3em !important;line-height:1em !important;margin:.2em !important;}.site-header {position:sticky !important;top:0px !important;left:0px !important;width:100% !important;z-index:100 !important;}.modal {display:none;position:fixed;width:100%;height:100%;background-color:#0006;z-index:1000000000000000;padding:10% 5%;top:0;left:0;}.modal-content {width:100%;position:relative;top:10px;}.modal-content #wpcf7-f113158-o1 {width:100%;height:100%;background-color:#20619d;padding:10%;}.modal-content #close {position:absolute;right:10px;top:10px;cursor:pointer;z-index:999 !important;}.modal-content #cuerpo input {height:50px;margin-bottom:5%;}.modal-content #cuerpo textarea {height:50px;margin-bottom:5%;}.buttonNewsLetter {background-color:#f98f06;border:none;padding-top:.4em;padding-bottom:.4em;color:white;font-weight:bold;width:100%;margin-top:.5em;margin-bottom:.5em;font-size:.9em;line-height:1em;}}@media only screen and (max-width:1580px) {.container {width:70rem !important;}}@media only screen and (min-width:750px) and (max-width:1050px) {#menu-item-61939 > a {color:black !important;text-align:left !important;}.site-navbar .menu-item-has-children::after {border-color:white !important;}.cluster .section {flex-basis:30%;}.button-home {width:32%;font-size:1em;}.lead-central #cuerpo input, .lead-central #cuerpo select {width:95%;}}@media screen and (-webkit-min-device-pixel-ratio:0) {button.buttonNewsLetter {position:relative;}}@media only screen and (max-width:1040px) {.menu-desktop {display:none !important;}li.menu-item.search {display:none;}li.menu-item.button-modal {display:none;}}@media only screen and (min-width:1041px) {.menu-mobile {display:none !important;}}#content-wrapper{position:relative;}.banner-aside {height:100%;left:-170px;position:absolute;display:none;}.banner-aside .banner-sticky{position:sticky;top:4rem;}@media(min-width:1500px){.banner-aside {display:block;}}html{-webkit-box-sizing:border-box;box-sizing:border-box}*,*:before,*:after{-webkit-box-sizing:inherit;box-sizing:inherit}*{margin:0;padding:0;outline:0;-webkit-overflow-scrolling:touch}audio,canvas,iframe,img,video{vertical-align:middle;max-width:100%}img,video{height:auto}table{border-collapse:collapse;border-spacing:0}a,button:focus,.btn:focus{outline:0}p img{margin-bottom:1rem}textarea{resize:vertical}[role="button"]{cursor:pointer}[tabindex="-1"]:focus{outline:none}pre{overflow:hidden}dt{font-weight:bold;text-decoration:underline}dd{margin:0;padding:0 0 0.5em 0}b,strong{font-weight:bold;color:black}i,em{font-style:italic}figure{margin-bottom:1rem}fieldset{padding:1rem}@font-face{font-family:'Lato';font-style:normal;font-weight:300;src:url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-300.eot");src:local("Lato Light"),local("Lato-Light"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-300.eot?#iefix") format("embedded-opentype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-300.woff2") format("woff2"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-300.woff") format("woff"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-300.ttf") format("truetype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-300.svg#Lato") format("svg")}@font-face{font-family:'Lato';font-style:normal;font-weight:400;src:url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-regular.eot");src:local("Lato Regular"),local("Lato-Regular"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-regular.eot?#iefix") format("embedded-opentype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-regular.woff2") format("woff2"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-regular.woff") format("woff"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-regular.ttf") format("truetype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-regular.svg#Lato") format("svg")}@font-face{font-family:'Lato';font-style:normal;font-weight:700;src:url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-700.eot");src:local("Lato Bold"),local("Lato-Bold"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-700.eot?#iefix") format("embedded-opentype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-700.woff2") format("woff2"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-700.woff") format("woff"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-700.ttf") format("truetype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-700.svg#Lato") format("svg")}@font-face{font-family:'Montserrat';font-style:normal;font-weight:400;src:url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-regular.eot");src:local("Montserrat Regular"),local("Montserrat-Regular"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-regular.eot?#iefix") format("embedded-opentype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-regular.woff2") format("woff2"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-regular.woff") format("woff"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-regular.ttf") format("truetype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-regular.svg#Montserrat") format("svg")}@font-face{font-family:'Montserrat';font-style:normal;font-weight:700;src:url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-700.eot");src:local("Montserrat Bold"),local("Montserrat-Bold"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-700.eot?#iefix") format("embedded-opentype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-700.woff2") format("woff2"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-700.woff") format("woff"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-700.ttf") format("truetype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-700.svg#Montserrat") format("svg")}html{font-size:16px;-ms-overflow-style:scrollbar;-webkit-tap-highlight-color:transparent}body{font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol";font-size:1rem;color:#333;line-height:1.5;word-wrap:break-word;overflow-x:hidden;background-color:white}input,button,select,textarea{font-family:inherit;font-size:inherit;line-height:inherit}hr{margin:2em 0;height:1px;border:0;border-top:1px solid #ccc}figure{display:inline-block}figure img{margin-bottom:0.5rem;line-height:1}figure figcaption{font-size:0.9rem;color:#818a91}.flex{-webkit-box-sizing:border-box;box-sizing:border-box;display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-flex:0;-ms-flex:0 1 auto;flex:0 1 auto;-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-direction:row;flex-direction:row;-ms-flex-wrap:wrap;flex-wrap:wrap}.flex .right{margin-left:auto}.flex .left{margin-right:auto}.flex-fluid{margin-right:-1rem;margin-left:-1rem}a{color:#0275d8;text-decoration:none}a:hover{color:#0275d8}h1,h2,h3,h4,h5,h6{font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol";font-weight:700;line-height:1.25;color:#111;text-rendering:optimizeLegibility;margin-bottom:1rem;margin-top:2.5rem}h1 a,h2 a,h3 a,h4 a,h5 a,h6 a{color:inherit}h1 a:hover,h2 a:hover,h3 a:hover,h4 a:hover,h5 a:hover,h6 a:hover{text-decoration:none}h1 small,h2 small,h3 small,h4 small,h5 small,h6 small{font-weight:normal;line-height:1;font-weight:400;line-height:1.35;letter-spacing:-0.02em;font-size:75%}.title{font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol"}.lead{font-size:1.25rem}h1{font-size:3rem}h2{font-size:2.25rem}h3{font-size:1.75rem;margin-bottom:0.25rem}h4{font-size:1.25rem}h5{font-size:1.15rem}h6{font-size:1rem}h1.has-background,h2.has-background,h3.has-background,h4.has-background,h5.has-background,h6.has-background{padding:20px 30px}p,blockquote,hr,pre,ol,ul,dl,table,fieldset,figure,address,form{margin-bottom:1.5rem;font-size:1.125rem}ol,ul{padding-left:2rem}ol li,ul li{margin-bottom:1rem}mark,code,samp,kbd{position:relative;top:-1px;padding:4px 4px 2px 4px;display:inline-block;line-height:1;color:rgba(49,52,57,0.85)}time,cite,small,figcaption{font-size:.85rem}abbr[title],dfn[title]{border-bottom:1px dotted rgba(0,0,0,0.5);cursor:help}blockquote,.blockquote{padding:1rem;border:1px solid #eee;border-left:4px solid rgba(0,0,0,0.1);background-color:#fdfdfd;color:rgba(51,51,51,0.65)}blockquote p,.blockquote p{margin-bottom:.5rem}mark{background-color:yellow}address{margin-bottom:1rem;font-style:normal;line-height:inherit}code{background:#e0e1e1}.container{max-width:100%;width:48rem;margin:0 auto;padding:0 1rem}.container-fluid{padding:1rem;max-width:100%;width:100%}.entry-footer{margin:1rem auto}.site-thumbnail{margin-bottom:1.5rem}.site-header{min-height:56px;padding:0;color:#000;font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol";font-size:1rem;background-color:#fff;border-bottom:1px solid #dbdbdb;display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center}.site-header .container,.site-header .container-fluid{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center;padding:0 1rem}.site-header a{color:#000;display:block;text-decoration:none;line-height:1}.site-logo{margin-right:1rem;font-size:1.25rem;padding:0.5rem 0}.site-logo p{margin:0}.site-logo img{max-width:150px}.site-logo,.site-navbar,.site-trigger{display:inline-block}.site-navbar-left{margin-left:1rem}.site-navbar-right,.site-trigger{margin-left:auto !important}.site-nav-trigger{position:relative;display:block;width:24px;height:28px;overflow:hidden;white-space:nowrap;color:transparent;z-index:3}.site-nav-trigger span{position:absolute;top:50%;right:0;-webkit-transition:background 0.3s 0.3s;transition:background 0.3s 0.3s;display:inline-block;height:3px;width:24px;background:#000}.site-nav-trigger span:before,.site-nav-trigger span:after{content:'';height:3px;width:24px;background:#000;position:absolute;-webkit-backface-visibility:hidden;backface-visibility:hidden;right:0;-webkit-transition:-webkit-transform 0.3s 0.3s;transition:-webkit-transform 0.3s 0.3s;transition:transform 0.3s 0.3s;transition:transform 0.3s 0.3s, -webkit-transform 0.3s 0.3s}.site-nav-trigger span:before{top:-6px}.site-nav-trigger span:after{top:6px}.navbar-fixed-top{position:fixed;top:0;width:100%}.site-navbar{display:none}.site-navbar ul{list-style-type:none;margin:0;padding:0}.site-navbar ul li{padding-bottom:0;display:inline-block;margin-bottom:0}.site-navbar ul li a{display:block;padding:1.25rem;font-size:1rem}.site-navbar .menu-item-has-children{position:relative}.site-navbar .menu-item-has-children li:last-child{border-bottom:none}.site-navbar .menu-item-has-children a{padding-right:2.25rem}@media (max-width:1040px){.site-navbar .menu-item-has-children:before{content:"";display:inline-block;padding:24px;width:2.25rem;position:absolute;right:0}}.site-navbar .menu-item-has-children:after{content:"";border:solid black;border-width:0 2px 2px 0;display:inline-block;padding:3px;position:absolute;right:0.75rem;top:27px;-webkit-transform:translateY(-48%) rotate(45deg);transform:translateY(-48%) rotate(45deg)}@media (min-width:1040px){.site-navbar .sub-menu{background:#fff;border:1px solid #bbb;padding:0;position:absolute;top:100%;left:0.5em;display:none;z-index:1000}.site-navbar .sub-menu ul{left:100%;right:auto;top:0}.site-navbar .sub-menu li{display:inline-block;width:14rem}.site-navbar .sub-menu li:hover{background-color:lightgrey}.site-navbar .sub-menu li a{width:100%;color:black}.site-navbar .menu-item-has-children:hover>.sub-menu{display:block}.site-navbar.site-navbar-right .sub-menu{right:0.5rem;left:auto}.site-navbar.site-navbar-right .sub-menu ul{right:100%}}.site-navbar-open.site-navbar::after{width:0;height:0;opacity:0;-webkit-transition:opacity 0.5s, width 0.1s 0.5s, height 0.1s 0.5s;transition:opacity 0.5s, width 0.1s 0.5s, height 0.1s 0.5s}.site-navbar-open.site-navbar{-webkit-transform:translate3d(0, 0, 0);transform:translate3d(0, 0, 0)}.site-overlay{display:none}@media (min-width:1040px){.site-header{margin-bottom:0rem}.center-navbar .site-navbar{margin:0 auto}.site-navbar{display:block}.site-navbar ul li a{display:inline-block}.site-trigger{display:none}}@media (max-width:1040px){body.active{width:100%}.site-navbar{position:fixed;display:-webkit-box;display:-ms-flexbox;display:flex;bottom:9rem;right:1rem;width:200px;-webkit-transform:translateX(300px);transform:translateX(300px);-webkit-transition:300ms ease all;transition:300ms ease all;z-index:100000000;opacity:1;max-height:400px;overflow-y:scroll;border-radius:10px}.site-navbar ul{width:100%;bottom:0;background:white}.site-navbar ul.sub-menu{display:none;background:#e7e7e7}.site-navbar ul li{width:100%;border-bottom:1px solid #eee}.site-navbar ul li a{color:black;background:transparent}.site-navbar>ul>li>a{font-weight:bold;cursor:default;padding:0.75rem;background:white}.site-navbar.active{-webkit-transform:translateX(0);transform:translateX(0)}.site-overlay.active{opacity:0.75;position:fixed;height:100%;width:100%;top:0;background:#000000;display:block;z-index:10}}@media (max-width:1040px){.site-header.with-header{min-height:0;border:none}.site-header.with-header .site-logo{width:100%;text-align:center}.site-header.with-header .site-trigger{margin:0 auto;position:fixed;display:block;bottom:4rem;right:1.5rem;z-index:1000000000;width:64px;height:64px;border:0;border-radius:50%;opacity:1;padding:1rem;-webkit-box-shadow:0px 5px 10px 0px rgba(0,0,0,0.5);box-shadow:0px 5px 10px 0px rgba(0,0,0,0.5);background-color:white;-webkit-transition:300ms ease all;transition:300ms ease all;display:block}.site-header.with-header .site-trigger a{color:black}.site-header.with-header .site-trigger .site-nav-trigger{margin:0 auto}.site-header.with-header .site-trigger span{background-color:#252525;height:5px}.site-header.with-header .site-trigger span:before,.site-header.with-header .site-trigger span:after{background-color:#252525;height:5px}.site-header.with-header .site-trigger span:before{top:-8px}.site-header.with-header .site-trigger span:after{top:8px}}.jumbotron{padding:3rem 0;width:100%;background:#025aa5;background-position:center;background-size:cover}.jumbotron .title{position:relative;font-size:2.75rem;margin:0;color:white}.jumbotron .subtitle{font-size:1.25rem;font-weight:300;margin-bottom:0;margin-top:1rem;color:white;line-height:1.5}.jumbotron .container{position:relative}.jumbotron .btn{margin-top:3rem}@media (min-width:48rem){.jumbotron .subtitle{font-size:1.3rem}}.default-header{width:100%;padding:2rem 0;padding-bottom:0}.default-header .title{position:relative;font-weight:700;color:black;font-size:2.75rem;margin-top:0;margin-bottom:0}.default-header .subtitle{font-size:1.25rem;font-weight:400;margin-bottom:0;margin-top:1rem;color:rgba(0,0,0,0.75);line-height:1.5}.default-header .container{position:relative}.default-header .btn{margin-top:3rem}.default-header .category{margin:0;text-transform:uppercase;font-size:14px}@media (min-width:48rem){.default-header .subtitle{font-size:1.3rem}}.site-footer{padding:2rem 0;border-top:1px solid #eee}.site-footer{padding:1rem;border-top:1px solid #dbdbdb;letter-spacing:1px;background-color:white}.site-footer .widget-area-footer{-webkit-box-pack:justify;-ms-flex-pack:justify;justify-content:space-between;display:-webkit-box;display:-ms-flexbox;display:flex;margin:0 -1rem}@media (max-width:48rem){.site-footer .widget-area-footer{-ms-flex-wrap:wrap;flex-wrap:wrap}}.site-footer .widget-area{color:black;font-size:14px;padding:0}.site-footer .widget-area .widget-title{font-size:16px;font-weight:700;text-transform:uppercase;letter-spacing:1px;margin-bottom:1rem}.site-footer .widget-area .widget{padding:1.25rem;width:100%}.site-footer .widget-area ul li{line-height:1}.site-footer .widget-area ul li a{font-size:14px;color:black}.site-footer .widget-area p{font-size:14px}.site-footer .widget-area a{color:black}.site-footer .credits{padding:1rem 0;display:block}.site-footer .credits a{color:black}.site-footer .credits p{font-size:1rem}.entry-item{padding:1rem;width:100%;-ms-flex-preferred-size:100%;flex-basis:100%;max-width:100%}.entry-item .entry-title{margin-top:0;margin-bottom:0.25rem;font-size:1.25rem;color:black}.entry-item .entry-title a{text-decoration:none;display:block}.entry-item p{margin-bottom:0;font-size:1rem}.entry-item img{width:100%}.entry-item .entry-header{margin:0;clear:both}.entry-item .entry-date{float:left}.entry-item .entry-date p{font-size:14px;color:#808080}.entry-item .entry-category{float:right}.entry-item .entry-category a{color:black;text-decoration:none}.entry-item .entry-author p{font-size:14px;color:#666666;text-transform:uppercase}.entry-item .entry-read-more{display:block;margin-top:10px}@media (min-width:25.875rem){.entry-item{-ms-flex-preferred-size:50%;flex-basis:50%;max-width:50%}.column-list{-ms-flex-preferred-size:100%;flex-basis:100%;max-width:100%}}@media (min-width:48rem){.column-half{-ms-flex-preferred-size:50%;flex-basis:50%;max-width:50%}.column-quarter{-ms-flex-preferred-size:25%;flex-basis:25%;max-width:25%}.column-third{-ms-flex-preferred-size:33.33333333%;flex-basis:33.33333333%;max-width:33.33333333%}.columns-1 .entry-item{-ms-flex-preferred-size:100%;flex-basis:100%;max-width:100%}.columns-2 .entry-item{-ms-flex-preferred-size:50%;flex-basis:50%;max-width:50%}.columns-3 .entry-item{-ms-flex-preferred-size:33.33333333%;flex-basis:33.33333333%;max-width:33.33333333%}.columns-4 .entry-item{-ms-flex-preferred-size:25%;flex-basis:25%;max-width:25%}.columns-5 .entry-item{-ms-flex-preferred-size:20%;flex-basis:20%;max-width:20%}.columns-6 .entry-item{-ms-flex-preferred-size:16.6666666666%;flex-basis:16.6666666666%;max-width:16.6666666666%}.columns-7 .entry-item{-ms-flex-preferred-size:14.28%;flex-basis:14.28%;max-width:14.28%}}.entry-related .entry-title{margin-top:0.5rem;color:black;font-weight:400;line-height:1.1}.entry-wrapper{padding:1rem;border:1px solid #eee}.custom-link .btn{border-color:#9c7e31 #90742d #786025 !important;border-radius:3px;background:#f0c14b;background:-webkit-gradient(linear, left top, left bottom, from(#f7dfa5), to(#f0c14b)) repeat scroll 0 0 transparent;background:linear-gradient(to bottom, #f7dfa5, #f0c14b) repeat scroll 0 0 transparent;color:#111;margin-top:1rem;border:1px solid black;font-size:.8rem;font-weight:bold;padding:.5rem}.custom-link .btn:hover{background:#eeb933;background:-webkit-gradient(linear, left top, left bottom, from(#f5d78e), to(#eeb933)) repeat scroll 0 0 transparent;background:linear-gradient(to bottom, #f5d78e, #eeb933) repeat scroll 0 0 transparent;color:#111 !important}.featured-item{-ms-flex-preferred-size:100%;flex-basis:100%;max-width:100%;position:relative}.featured-item .featured-wrapper{position:relative;min-height:360px}@media (max-width:48rem){.featured-item .featured-wrapper{max-height:200px;min-height:200px;overflow:hidden}}.featured-item a{display:block}.featured-item a:after{content:"";background:-webkit-gradient(linear, left top, left bottom, from(transparent), to(rgba(0,0,0,0.9)));background:linear-gradient(to bottom, transparent 0%, rgba(0,0,0,0.9) 100%);width:100%;height:100%;position:absolute;top:0;left:0;-webkit-transition:all 0.3s linear;transition:all 0.3s linear}.featured-item a:hover:after{background:-webkit-gradient(linear, left top, left bottom, from(rgba(0,136,204,0)), to(rgba(0,136,204,0.6)));background:linear-gradient(to bottom, rgba(0,136,204,0) 0%, rgba(0,136,204,0.6) 100%);-webkit-transition:all 0.3s linear;transition:all 0.3s linear}.featured-item img{border:none;width:100%;height:100%;position:absolute;-o-object-fit:cover;object-fit:cover;-o-object-position:50% 50%;object-position:50% 50%}.featured-item .entry-title{position:absolute;bottom:0;padding:1rem;margin:0;color:white;z-index:10;width:100%;font-size:2rem}@media (min-width:48rem){.featured-item{-ms-flex-preferred-size:33.33333333%;flex-basis:33.33333333%;max-width:33.33333333%}.featured-item:first-child{padding-left:1rem}.featured-item:nth-child(3n+1){padding-left:1rem}.featured-item:nth-child(3n){padding-right:1rem}}@media (min-width:48rem){.home .featured-item{margin-top:2rem}}.entry-related .entry-related-item a{display:block}table{border-collapse:collapse;border-spacing:0;max-width:100%;width:100%;empty-cells:show;font-size:15px;line-height:24px}table caption{text-align:left;font-size:14px;font-weight:500;color:#676b72}th{text-align:left;font-weight:700;vertical-align:bottom}td{vertical-align:middle}th,td{padding:0.5rem;border-bottom:1px solid rgba(0,0,0,0.05)}th:first-child,td:first-child{padding-left:0}th:last-child,td:last-child{padding-right:0}@media screen and (max-width:48rem){table{overflow-x:auto;display:block}}.list ul{list-style-type:none;padding:.25rem;margin:0}.list ul li{margin-bottom:-1px;padding:0.5rem}.list ul a{color:#222}.list ul a.active{font-weight:bold}.blockquote-primary{border-left-color:#0275d8}.blockquote-secondary{border-left-color:#ff4081}.blockquote-info{border-left-color:#5bc0de}.blockquote-success{border-left-color:#5cb85c}.blockquote-warning{border-left-color:#f0ad4e}.blockquote-danger{border-left-color:#d9534f}.pagination{display:block;padding-left:0;margin-top:1rem;margin-bottom:1rem;border-radius:.25rem;text-align:center}.pagination:after,.pagination:before{content:" ";display:table}.pagination:after{clear:both}.pagination ul,.pagination ul li{display:inline}.pagination li:first-child span{margin-left:0;border-top-left-radius:0;border-bottom-left-radius:0}.pagination li:first-child a,.pagination li:first-child span{border-top-right-radius:0;border-bottom-right-radius:0}.pagination a,.pagination span{position:relative;float:left;padding:.5rem .75rem;line-height:1.5;color:#333;text-decoration:none;background-color:#fff;border:1px solid #ddd;margin-right:5px;font-size:12px;text-transform:uppercase}.pagination a:focus,.pagination a:hover{background-color:#eceeef;border-color:#ddd}.pagination .current,.pagination .current:focus,.pagination .current:hover{z-index:2;cursor:default;background-color:#eceeef}.pagination .next,.pagination .prev{margin-top:0}.alert{padding:0.75rem 1.25rem;margin-bottom:1rem;border:1px solid transparent;border-radius:0.25rem}.alert p{margin-bottom:0}.alert strong{color:inherit}.alert-heading{color:inherit}.alert-link{font-weight:bold}.alert-dismissible .close{position:relative;top:-0.75rem;right:-1.25rem;padding:0.75rem 1.25rem;color:inherit}.alert-success{background-color:#dff0d8;border-color:#d0e9c6;color:#3c763d}.alert-success hr{border-top-color:#c1e2b3}.alert-success .alert-link{color:#2b542c}.alert-info{background-color:#d9edf7;border-color:#bcdff1;color:#31708f}.alert-info hr{border-top-color:#a6d5ec}.alert-info .alert-link{color:#245269}.alert-warning{background-color:#fcf8e3;border-color:#faf2cc;color:#8a6d3b}.alert-warning hr{border-top-color:#f7ecb5}.alert-warning .alert-link{color:#66512c}.alert-danger{background-color:#f2dede;border-color:#ebcccc;color:#a94442}.alert-danger hr{border-top-color:#e4b9b9}.alert-danger .alert-link{color:#843534}.badge{display:inline-block;padding:0.25em 0.4em;font-size:0.85rem;line-height:1;color:#fff;text-align:center;white-space:nowrap;vertical-align:baseline;border-radius:0.25rem}.badge:empty{display:none}.btn .badge{position:relative;top:-1px}a.badge:focus,a.badge:hover{color:#fff;text-decoration:none;cursor:pointer}.badge-pill{padding-right:0.6em;padding-left:0.6em;border-radius:10rem}.badge-default{background-color:#636c72}.badge-default[href]:focus,.badge-default[href]:hover{background-color:#4b5257}.badge-primary{background-color:#0275d8}.badge-primary[href]:focus,.badge-primary[href]:hover{background-color:#025aa5}.badge-success{background-color:#5cb85c}.badge-success[href]:focus,.badge-success[href]:hover{background-color:#449d44}.badge-info{background-color:#5bc0de}.badge-info[href]:focus,.badge-info[href]:hover{background-color:#31b0d5}.badge-warning{background-color:#f0ad4e}.badge-warning[href]:focus,.badge-warning[href]:hover{background-color:#ec971f}.badge-danger{background-color:#d9534f}.badge-danger[href]:focus,.badge-danger[href]:hover{background-color:#c9302c}.breadcrumbs{padding-bottom:0.75rem;list-style:none;border-radius:0.25rem}.breadcrumbs:after{display:block;content:"";clear:both}.breadcrumbs .item{float:left}.breadcrumbs .item+.item::before{display:inline-block;padding-right:0.5rem;padding-left:0.5rem;color:#636c72;content:"/"}.breadcrumbs .item+.item:hover::before{text-decoration:underline}.breadcrumbs .item.active{color:#636c72}.masonry,.gallery-masonry.gallery{padding:0;-webkit-column-gap:0.5em;column-gap:0.5em;margin-left:-0.5em;margin-right:-0.5em;display:block}.masonry:after,.masonry:before,.gallery-masonry.gallery:after,.gallery-masonry.gallery:before{content:" ";display:table}.masonry:after,.gallery-masonry.gallery:after{clear:both}.masonry .item,.masonry .gallery-item,.gallery-masonry.gallery .item,.gallery-masonry.gallery .gallery-item{-webkit-box-sizing:border-box;box-sizing:border-box;display:inline-block;background:#fff;margin:0 0 0.5em;width:100%;min-height:84px;max-width:100%}.masonry .item img,.masonry .gallery-item img,.gallery-masonry.gallery .item img,.gallery-masonry.gallery .gallery-item img{width:100%;margin-bottom:0}.masonry .item .gallery-icon,.masonry .gallery-item .gallery-icon,.gallery-masonry.gallery .item .gallery-icon,.gallery-masonry.gallery .gallery-item .gallery-icon{margin-bottom:0.5rem}@media only screen and (min-width:25.875rem){.masonry,.gallery-masonry.gallery{-webkit-column-count:2;column-count:2}}@media only screen and (min-width:48rem){.masonry,.gallery-masonry.gallery{-webkit-column-count:3;column-count:3}}.masonry .card,.gallery-masonry.gallery .card{margin-bottom:0}@media (min-width:48rem){.gallery-masonry.gallery.gallery-columns-2{-webkit-column-count:2;column-count:2}.gallery-masonry.gallery.gallery-columns-3{-webkit-column-count:3;column-count:3}.gallery-masonry.gallery.gallery-columns-4{-webkit-column-count:4;column-count:4}.gallery-masonry.gallery.gallery-columns-5{-webkit-column-count:5;column-count:5}.gallery-masonry.gallery.gallery-columns-6{-webkit-column-count:6;column-count:6}.gallery-masonry.gallery.gallery-columns-7{-webkit-column-count:7;column-count:7}.gallery-masonry.gallery.gallery-columns-8{-webkit-column-count:8;column-count:8}.gallery-masonry.gallery.gallery-columns-9{-webkit-column-count:9;column-count:9}}.btn,.button{padding:0.75rem 1.25rem;font-size:1rem;margin:0.5rem 0;display:inline-block;text-align:center;cursor:pointer;color:#333;background-color:#eee;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;border-radius:4px;max-width:100%;margin-right:1rem;border:0;-webkit-box-shadow:0 1px 1px 0 rgba(0,0,0,0.14),0 2px 1px -1px rgba(0,0,0,0.2),0 1px 3px 0 rgba(0,0,0,0.12);box-shadow:0 1px 1px 0 rgba(0,0,0,0.14),0 2px 1px -1px rgba(0,0,0,0.2),0 1px 3px 0 rgba(0,0,0,0.12)}@media (max-width:48rem){.btn,.button{width:100%;margin:0.5rem 0}}.btn:focus,.btn:hover,.button:focus,.button:hover{text-decoration:none;color:#333;background-color:#ccc}.btn:disabled,.btn.disabled,.button:disabled,.button.disabled{cursor:not-allowed;opacity:.65}.btn-primary{color:white;background-color:#0275d8}.btn-primary:hover,.btn-primary:focus,.btn-primary:active,.btn-primary.active,.btn-primary:active:hover,.btn-primary:active:focus{background-color:#0267bf;border-color:#0267bf;color:white}.btn-outline-primary{color:#0275d8;background-color:transparent;border:1px solid #0275d8}.btn-outline-primary:hover,.btn-outline-primary:focus,.btn-outline-primary:active,.btn-outline-primary.active,.btn-outline-primary:active:hover,.btn-outline-primary:active:focus{color:#fff;background-color:#0275d8}.btn-secondary{color:white;background-color:#ff4081}.btn-secondary:hover,.btn-secondary:focus,.btn-secondary:active,.btn-secondary.active,.btn-secondary:active:hover,.btn-secondary:active:focus{background-color:#ff2770;border-color:#ff2770;color:white}.btn-outline-secondary{color:#ff4081;background-color:transparent;border:1px solid #ff4081}.btn-outline-secondary:hover,.btn-outline-secondary:focus,.btn-outline-secondary:active,.btn-outline-secondary.active,.btn-outline-secondary:active:hover,.btn-outline-secondary:active:focus{color:#fff;background-color:#ff4081}.btn-success{color:white;background-color:#5cb85c}.btn-success:hover,.btn-success:focus,.btn-success:active,.btn-success.active,.btn-success:active:hover,.btn-success:active:focus{background-color:#4cae4c;border-color:#4cae4c;color:white}.btn-outline-success{color:#5cb85c;background-color:transparent;border:1px solid #5cb85c}.btn-outline-success:hover,.btn-outline-success:focus,.btn-outline-success:active,.btn-outline-success.active,.btn-outline-success:active:hover,.btn-outline-success:active:focus{color:#fff;background-color:#5cb85c}.btn-info{color:white;background-color:#5bc0de}.btn-info:hover,.btn-info:focus,.btn-info:active,.btn-info.active,.btn-info:active:hover,.btn-info:active:focus{background-color:#46b8da;border-color:#46b8da;color:white}.btn-outline-info{color:#5bc0de;background-color:transparent;border:1px solid #5bc0de}.btn-outline-info:hover,.btn-outline-info:focus,.btn-outline-info:active,.btn-outline-info.active,.btn-outline-info:active:hover,.btn-outline-info:active:focus{color:#fff;background-color:#5bc0de}.btn-warning{color:white;background-color:#f0ad4e}.btn-warning:hover,.btn-warning:focus,.btn-warning:active,.btn-warning.active,.btn-warning:active:hover,.btn-warning:active:focus{background-color:#eea236;border-color:#eea236;color:white}.btn-outline-warning{color:#f0ad4e;background-color:transparent;border:1px solid #f0ad4e}.btn-outline-warning:hover,.btn-outline-warning:focus,.btn-outline-warning:active,.btn-outline-warning.active,.btn-outline-warning:active:hover,.btn-outline-warning:active:focus{color:#fff;background-color:#f0ad4e}.btn-danger{color:white;background-color:#d9534f}.btn-danger:hover,.btn-danger:focus,.btn-danger:active,.btn-danger.active,.btn-danger:active:hover,.btn-danger:active:focus{background-color:#d43f3a;border-color:#d43f3a;color:white}.btn-outline-danger{color:#d9534f;background-color:transparent;border:1px solid #d9534f}.btn-outline-danger:hover,.btn-outline-danger:focus,.btn-outline-danger:active,.btn-outline-danger.active,.btn-outline-danger:active:hover,.btn-outline-danger:active:focus{color:#fff;background-color:#d9534f}.btn-lg{padding:1rem 2rem;font-size:1.5rem}.btn-md{padding:0.75rem 1.5rem;font-size:1rem}.btn-sm{padding:0.25rem 0.5rem;font-size:0.875rem}.btn-block{display:block;width:100%;max-width:48rem;margin:0 auto}.btn-block+.btn-block{margin-top:0.5rem}.search-form{display:-webkit-box;display:-ms-flexbox;display:flex}.btn-search-form{margin:0;height:100%;padding:0.5rem 0.25rem}form{max-width:100%;margin:0 auto;position:relative}label{display:inline-block;font-size:1rem;font-weight:bold}input:not([type="submit"]):not([type="radio"]):not([type="checkbox"]):not([type="file"]),textarea,select{display:inline-block;width:100%;padding:0.75rem;border:1px solid #ccc;-webkit-box-shadow:inset 0 1px 3px #eee;box-shadow:inset 0 1px 3px #eee;border-radius:2px;background-color:white}input:not([type="submit"]):not([type="radio"]):not([type="checkbox"]):not([type="file"]):focus,textarea:focus,select:focus{border-color:#66afe9;outline:none}input:not([type="submit"]):not([type="radio"]):not([type="checkbox"]):focus:valid{border-color:green}input:not([type="submit"]):not([type="radio"]):not([type="checkbox"]):focus:invalid{border-color:red}[readonly],input:not([type="submit"]):disabled,textarea:disabled,select:disabled{background-color:#eaeded;opacity:1;cursor:not-allowed}input[type="file"]{display:block}textarea{height:200px}.form-group{margin-bottom:1rem}input[type="checkbox"]{height:1rem;width:1rem;position:relative;top:3px}input[type="checkbox"]+label{font-size:1rem;margin-left:0.25rem}.ajax-loader{position:absolute;bottom:0;right:-25px}.entry-social{display:-webkit-box;display:-ms-flexbox;display:flex;-ms-flex-wrap:wrap;flex-wrap:wrap;margin-bottom:1rem}.social{background-color:#757575;color:white;font-size:1.25rem;padding:0.5rem;text-align:center;text-decoration:none;-webkit-transition:background-color .5s;transition:background-color .5s;width:64px;margin-right:4px}.social:hover{background-color:#424242}.social.social:hover,.social.social:focus{color:#fff}.social-round .social{border-radius:50%;max-width:48px;height:48px;margin-right:0.25rem}.social-rounded .social{border-radius:15%;margin-right:0.25rem}.social:last-child{margin-right:0}.social.social-icon{color:#757575}.social.social-icon,.social.social-icon:hover{background-color:transparent}.social.social-icon:hover{color:#424242}@font-face{font-family:'FontAwesome';src:url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/fontawesome-webfont.eot");src:url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/fontawesome-webfont.eot?#iefix") format("embedded-opentype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/fontawesome-webfont.woff") format("woff"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/fontawesome-webfont.ttf") format("truetype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/fontawesome-webfont.svg") format("svg");font-weight:normal;font-style:normal}.social:before{display:inline-block;font-family:"FontAwesome";vertical-align:middle;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}.social-facebook:before{content:"\f09a"}.social-twitter:before{content:"\f099"}.social-telegram:before{content:"\f2c6"}.social-google:before{content:"\f0d5"}.social-email:before{content:"\f003"}.social-pinterest:before{content:"\f0d2"}.social-tumblr:before{content:"\f173"}.social-linkedin:before{content:"\f0e1"}.social-github:before{content:"\f09b"}.social-vk:before{content:"\f189"}.social-instagram:before{content:"\f16d"}.social-amazon:before{content:"\f270"}.social-skype:before{content:"\f17e"}.social-youtube:before{content:"\f167"}.social-vimeo:before{content:"\f27d"}.social-apple:before{content:"\f179"}.social-behance:before{content:"\f1b4"}.social-dribble:before{content:"\f17d"}.social-android:before{content:"\f17b"}.social-whatsapp:before{content:"\f232"}.social-reddit:before{content:"\f1a1"}.social-link:before{content:"\f0c1"}.social-slack:before{content:"\f198"}.social-sticky{top:0;margin-bottom:0;position:fixed;z-index:2000;width:100%}.social-sticky .social{-webkit-transition:padding .1s ease-out;transition:padding .1s ease-out;margin:0;width:100%;-webkit-box-flex:1;-ms-flex:1;flex:1}.social-sticky.social-left,.social-sticky.social-right{-webkit-box-orient:vertical;-webkit-box-direction:normal;-ms-flex-direction:column;flex-direction:column;top:50%;-webkit-transform:translateY(-50%);transform:translateY(-50%);max-width:60px}.social-sticky.social-left.social-count,.social-sticky.social-right.social-count{max-width:85px}.social-sticky.social-right{right:0}.social-sticky.social-bottom{top:auto;bottom:0}@media (min-width:768px){.social-sticky.social-bottom.social-center{-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center}.social-sticky.social-bottom.social-center .social{max-width:64px;-webkit-box-flex:0;-ms-flex:none;flex:none}}.social-count{padding-top:20px}.social-count .social{position:relative}.social-count .social-num{color:white;display:block;font-size:12px;vertical-align:middle;display:inline-block;padding-left:0.35rem;margin-left:0.35rem}.social-count.social-sticky{padding-top:0}@media (min-width:1024px){.entry-social.mobile{display:none}}@media (max-width:1024px){.entry-social.desktop{display:none}}.social-facebook{background-color:#3B5998}.social-grayscale>.social-facebook{background-color:#757575}.social-facebook:hover{background-color:#2d4373}.social-facebook:hover{background-color:#2d4373}.social-grayscale>.social-facebook:hover{background-color:#3B5998}.social-facebook.social-icon{color:#3B5998}.social-facebook.social-icon:hover{color:#2d4373}.social-facebook.social-icon:before{text-indent:0;margin-right:0}.social-twitter{background-color:#1DA1F2}.social-grayscale>.social-twitter{background-color:#757575}.social-twitter:hover{background-color:#0c85d0}.social-twitter:hover{background-color:#0c85d0}.social-grayscale>.social-twitter:hover{background-color:#1DA1F2}.social-twitter.social-icon{color:#1DA1F2}.social-twitter.social-icon:hover{color:#0c85d0}.social-google{background-color:#EA4335}.social-grayscale>.social-google{background-color:#757575}.social-google:hover{background-color:#d62516}.social-google:hover{background-color:#d62516}.social-grayscale>.social-google:hover{background-color:#EA4335}.social-google.social-icon{color:#EA4335}.social-google.social-icon:hover{color:#d62516}.social-pinterest{background-color:#BD081C}.social-grayscale>.social-pinterest{background-color:#757575}.social-pinterest:hover{background-color:#8c0615}.social-pinterest:hover{background-color:#8c0615}.social-grayscale>.social-pinterest:hover{background-color:#BD081C}.social-pinterest.social-icon{color:#BD081C}.social-pinterest.social-icon:hover{color:#8c0615}.social-tumblr{background-color:#395773}.social-grayscale>.social-tumblr{background-color:#757575}.social-tumblr:hover{background-color:#283d51}.social-tumblr:hover{background-color:#283d51}.social-grayscale>.social-tumblr:hover{background-color:#395773}.social-tumblr.social-icon{color:#395773}.social-tumblr.social-icon:hover{color:#283d51}.social-email{background-color:#757575}.social-grayscale>.social-email{background-color:#757575}.social-email:hover{background-color:#5b5b5b}.social-email:hover{background-color:#5b5b5b}.social-grayscale>.social-email:hover{background-color:#757575}.social-grayscale>.social-email:hover{background-color:#5b5b5b}.social-email.social-icon{color:#757575}.social-email.social-icon:hover{color:#5b5b5b}.social-vk{background-color:#54769a}.social-grayscale>.social-vk{background-color:#757575}.social-vk:hover{background-color:#425d79}.social-vk:hover{background-color:#425d79}.social-grayscale>.social-vk:hover{background-color:#54769a}.social-vk.social-icon{color:#54769a}.social-vk.social-icon:hover{color:#425d79}.social-linkedin{background-color:#1c87bd}.social-grayscale>.social-linkedin{background-color:#757575}.social-linkedin:hover{background-color:#156791}.social-linkedin:hover{background-color:#156791}.social-grayscale>.social-linkedin:hover{background-color:#1c87bd}.social-linkedin.social-icon{color:#1c87bd}.social-linkedin.social-icon:hover{color:#156791}.social-whatsapp{background-color:#34AF23}@media (min-width:1024px){.social-whatsapp{display:none}}.social-grayscale>.social-whatsapp{background-color:#757575}.social-whatsapp:hover{background-color:#27851a}.social-whatsapp:hover{background-color:#27851a}.social-grayscale>.social-whatsapp:hover{background-color:#34AF23}.social-whatsapp.social-icon{color:#34AF23}.social-whatsapp.social-icon:hover{color:#27851a}.social-reddit{background-color:#5f99cf}.social-grayscale>.social-reddit{background-color:#757575}.social-reddit:hover{background-color:#3a80c1}.social-reddit:hover{background-color:#3a80c1}.social-grayscale>.social-reddit:hover{background-color:#5f99cf}.social-reddit.social-icon{color:#5f99cf}.social-reddit.social-icon:hover{color:#3a80c1}.social-reddit2{background-color:#5f99cf}.social-grayscale>.social-reddit2{background-color:#757575}.social-reddit2:hover{background-color:#3a80c1}.social-reddit2:hover{background-color:#3a80c1}.social-grayscale>.social-reddit2:hover{background-color:#5f99cf}.social-reddit2.social-icon{color:#5f99cf}.social-reddit2.social-icon:hover{color:#3a80c1}.social-buffer{background-color:#323B43}.social-grayscale>.social-buffer{background-color:#757575}.social-buffer:hover{background-color:#1c2126}.social-grayscale>.social-buffer:hover{background-color:#323B43}.social-buffer.social-icon{color:#323B43}.social-buffer.social-icon:hover{color:#1c2126}.social-telegram{background-color:#0088cc}@media (min-width:1024px){.social-telegram{display:none}}.social-grayscale>.social-telegram{background-color:#757575}.social-telegram:hover{background-color:#2d4373}.social-telegram:hover{background-color:#2d4373}.social-grayscale>.social-telegram:hover{background-color:#0088cc}.social-telegram.social-icon{color:#0088cc}.social-telegram.social-icon:hover{color:#2d4373}.social-telegram.social-icon:before{text-indent:0;margin-right:0}.cookies-window{opacity:1;-webkit-transition:opacity 1s ease;transition:opacity 1s ease}.cookies-window.cookies-invisible{opacity:0}.cookies-animate.cookies-revoke{-webkit-transition:-webkit-transform 1s ease;transition:-webkit-transform 1s ease;transition:transform 1s ease;transition:transform 1s ease, -webkit-transform 1s ease}.cookies-animate.cookies-revoke.cookies-top{-webkit-transform:translateY(-2em);transform:translateY(-2em)}.cookies-animate.cookies-revoke.cookies-bottom{-webkit-transform:translateY(2em);transform:translateY(2em)}.cookies-animate.cookies-revoke.cookies-active.cookies-bottom,.cookies-animate.cookies-revoke.cookies-active.cookies-top,.cookies-revoke:hover{-webkit-transform:translateY(0);transform:translateY(0)}.cookies-grower{max-height:0;overflow:hidden;-webkit-transition:max-height 1s;transition:max-height 1s}.cookies-link,.cookies-revoke:hover{text-decoration:underline}.cookies-revoke,.cookies-window{position:fixed;overflow:hidden;-webkit-box-sizing:border-box;box-sizing:border-box;font-size:16px;line-height:1.5em;display:-ms-flexbox;display:-webkit-box;display:flex;-ms-flex-wrap:nowrap;flex-wrap:nowrap;z-index:10000000}.cookies-window.cookies-static{position:static}.cookies-window.cookies-floating{padding:2em;max-width:24em;-ms-flex-direction:column;-webkit-box-orient:vertical;-webkit-box-direction:normal;flex-direction:column;width:100%}.cookies-window.cookies-banner{padding:1em 1.8em;width:100%;-ms-flex-direction:row;-webkit-box-orient:horizontal;-webkit-box-direction:normal;flex-direction:row}.cookies-revoke{padding:0.5em}.cookies-header{font-size:18px;font-weight:700}.cookies-btn,.cookies-close,.cookies-link,.cookies-revoke{cursor:pointer}.cookies-link{opacity:.8;display:inline-block;padding:0.2em}.cookies-link:hover{opacity:1}.cookies-link:active,.cookies-link:visited{color:initial}.cookies-btn{display:block;padding:.4em .8em;font-size:.9em;font-weight:700;border-width:2px;border-style:solid;text-align:center;white-space:nowrap}.cookies-banner .cookies-btn:last-child{min-width:140px}.cookies-highlight .cookies-btn:first-child{background-color:transparent;border-color:transparent}.cookies-highlight .cookies-btn:first-child:focus,.cookies-highlight .cookies-btn:first-child:hover{background-color:transparent;text-decoration:underline}.cookies-close{display:block;position:absolute;top:.5em;right:.5em;font-size:1.6em;opacity:.9;line-height:0.75}.cookies-close:focus,.cookies-close:hover{opacity:1}.cookies-revoke.cookies-top{top:0;left:3em;border-bottom-left-radius:.5em;border-bottom-right-radius:0.5em}.cookies-revoke.cookies-bottom{bottom:0;left:3em;border-top-left-radius:.5em;border-top-right-radius:0.5em}.cookies-revoke.cookies-left{left:3em;right:unset}.cookies-revoke.cookies-right{right:3em;left:unset}.cookies-top{top:1em}.cookies-left{left:1em}.cookies-right{right:1em}.cookies-bottom{bottom:1em}.cookies-floating>.cookies-link{margin-bottom:1em}.cookies-floating .cookies-message{display:block;margin-bottom:1em}.cookies-window.cookies-floating .cookies-compliance{-ms-flex:1;-webkit-box-flex:1;flex:1}.cookies-window.cookies-banner{-ms-flex-align:center;-webkit-box-align:center;align-items:center}.cookies-banner.cookies-top{left:0;right:0;top:0}.cookies-banner.cookies-bottom{left:0;right:0;bottom:0}.cookies-banner .cookies-message{-ms-flex:1;-webkit-box-flex:1;flex:1}.cookies-compliance{display:-ms-flexbox;display:-webkit-box;display:flex;-ms-flex-align:center;-webkit-box-align:center;align-items:center;-ms-flex-line-pack:justify;align-content:space-between}.cookies-compliance>.cookies-btn{-ms-flex:1;-webkit-box-flex:1;flex:1}.cookies-btn+.cookies-btn{margin-left:0.5em}@media print{.cookies-revoke,.cookies-window{display:none}}@media screen and (max-width:900px){.cookies-btn{white-space:normal}}@media screen and (max-width:414px) and (orientation:portrait), screen and (max-width:736px) and (orientation:landscape){.cookies-window.cookies-top{top:0}.cookies-window.cookies-bottom{bottom:0}.cookies-window.cookies-banner,.cookies-window.cookies-left,.cookies-window.cookies-right{left:0;right:0}.cookies-window.cookies-banner{-ms-flex-direction:column;-webkit-box-orient:vertical;-webkit-box-direction:normal;flex-direction:column}.cookies-window.cookies-banner .cookies-compliance{-ms-flex:1;-webkit-box-flex:1;flex:1}.cookies-window.cookies-floating{max-width:none}.cookies-window .cookies-message{margin-bottom:1em}.cookies-window.cookies-banner{-ms-flex-align:unset;-webkit-box-align:unset;align-items:unset}}.cookies-floating.cookies-theme-classic{padding:1.2em;border-radius:5px}.cookies-floating.cookies-type-info.cookies-theme-classic .cookies-compliance{text-align:center;display:inline;-ms-flex:none;-webkit-box-flex:0;flex:none}.cookies-theme-classic .cookies-btn{border-radius:5px}.cookies-theme-classic .cookies-btn:last-child{min-width:140px}.cookies-floating.cookies-type-info.cookies-theme-classic .cookies-btn{display:inline-block}.cookies-theme-edgeless.cookies-window{padding:0}.cookies-floating.cookies-theme-edgeless .cookies-message{margin:2em 2em 1.5em}.cookies-banner.cookies-theme-edgeless .cookies-btn{margin:0;padding:.8em 1.8em;height:100%}.cookies-banner.cookies-theme-edgeless .cookies-message{margin-left:1em}.cookies-floating.cookies-theme-edgeless .cookies-btn+.cookies-btn{margin-left:0}.text-center{text-align:center}.text-left{text-align:left}.text-right{text-align:right}.text-justify{text-align:justify}.text-uppercase{text-transform:uppercase}.text-lowercase{text-transform:lowercase}.text-capitalize{text-transform:capitalize}.text-bold{font-weight:bold}.text-normal{font-weight:normal}.text-underline{text-decoration:underline}.text-italic{font-style:italic}.text-truncate{overflow:hidden;text-overflow:ellipsis;white-space:nowrap}@media (min-width:64rem){.n-p{padding:0}.n-p-v{padding-top:0;padding-bottom:0}.n-p-h{padding-left:0;padding-right:0}.n-p-l{padding-left:0}.n-p-r{padding-right:0}.n-p-t{padding-top:0}.n-p-b{padding-bottom:0}.n-m{margin:0}.n-m-v{margin-top:0;margin-bottom:0}.n-m-h{margin-left:0;margin-right:0}.n-m-l{margin-left:0}.n-m-r{margin-right:0}.n-m-t{margin-top:0}.n-m-b{margin-bottom:0}}.sticky{position:-webkit-sticky;position:sticky;top:2rem}.float-right{float:right}.float-left{float:right}.float-none{float:none}.clearfix:after,.clearfix:before{content:" ";display:table}.clearfix:after{clear:both}.max-w-300{max-width:300px}.max-w-480{max-width:480px}.max-w-640{max-width:640px}.alignfull{width:100vw;position:relative;left:50%;right:50%;margin-left:-50vw;margin-right:-50vw}@media (max-width:48rem){.alignfull-mobile{width:100vw;position:relative;left:50%;right:50%;margin-left:-50vw;margin-right:-50vw}}.screen-reader-text{clip:rect(1px, 1px, 1px, 1px);position:absolute !important;height:1px;width:1px;overflow:hidden}.screen-reader-text:focus{background-color:#f1f1f1;border-radius:3px;-webkit-box-shadow:0 0 2px 2px rgba(0,0,0,0.6);box-shadow:0 0 2px 2px rgba(0,0,0,0.6);clip:auto !important;color:#21759b;display:block;font-size:14px;font-size:0.875rem;font-weight:bold;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}.alignleft{display:inline;float:left;margin-right:1.5em}.alignright{display:inline;float:right;margin-left:1.5em}.aligncenter{clear:both;display:block;margin-left:auto;margin-right:auto}.sticky{display:block}.bypostauthor{display:block}.header-image{padding:2rem;text-align:center;border-bottom:1px solid #dbdbdb}.header-image a{display:block}.site-main{padding-bottom:2rem}#content-wrapper{padding:1rem;background-color:white}.error404 .widget{width:100%;max-width:100%;padding:0rem 1rem}@media (min-width:48rem){.error404 .site-main .widget{max-width:33.33%;padding:1.5rem}.error404 .site-main .widget_text{max-width:50%}}.entry-content{-ms-flex-preferred-size:100%;flex-basis:100%;max-width:100%}.post-thumbnail{margin-bottom:2rem;text-align:center}@media (max-width:48rem){.post-thumbnail{margin:0 -1rem 2rem -1rem}}.no-sidebar .entry-content{-ms-flex-preferred-size:100%;flex-basis:100%;max-width:100%}.entry-header .wp-post-image{width:100%;margin-bottom:.5rem;border:1px solid #eee}.entry-content,.entry-footer{max-width:100%;position:relative}.home-shop-section{margin:1rem 0}.home-shop-section .products{margin-bottom:3rem}.home .entry-content{margin-top:0}.home-section{padding:2rem 1rem}.widget-area{background-color:white;margin-bottom:1rem;width:100%}@media (min-width:48rem){.widget-area{padding:1.5rem;padding-top:0}}.widget-area .widget{margin-bottom:1rem;width:100%}@media (min-width:48rem){.widget-area .widget{margin-bottom:3rem;padding:0 1rem}}.widget-area .widget ul,.widget-area .widget ol{list-style-type:none;padding:0}.widget-area .widget img{width:100%;margin-bottom:0.25rem}.widget-area .widget-title{text-transform:uppercase;font-size:1rem;margin-top:0}.widget-area .post-date{display:block}.widget-area p{margin-bottom:0;font-size:14px}.entry-content .widget,.entry-content .widget-area{padding:0}.widget-recent-posts .widget-recent-posts-item{margin-bottom:2rem}.widget-recent-posts img{margin-bottom:0.75rem}.widget-recent-posts a{display:block}.widget-recent-posts p{color:black;font-size:1.25rem;line-height:1.2}.site-footer .widget-recent-posts .widget-recent-posts-item{margin-bottom:1rem}.comments-area{margin-top:15px}.comments-area h3{margin-top:0}.comment-list{list-style:none;padding:0}.child-comments{margin-left:2rem;margin-top:2rem}.comments-area .comments-title,.comments-area .comment-reply-title{font-size:2rem;margin:2rem 0}.comment-respond{padding:1rem 0}.comment{padding-left:3rem}.comment.depth-1{padding-left:0}.comment-list .comment-body,.comment-list .pingback,.comment-list .trackback{border-top:1px solid #d1d1d1;padding:1.75em 1rem}.comment-list .children{list-style:none;margin:0}.comment-list .children>li{padding-left:0.875em}.comment-author{color:#5b5b5b;margin-bottom:2rem;display:inline-block}.comment-author cite{font-size:1.3rem}.comment-author cite a{color:black}.comment-meta{display:inline-block;text-align:right;float:right;font-size:12px}.comment-meta a{color:#666}.comment-author .avatar{float:left;height:28px;margin-right:0.875em;position:relative;width:28px}.comment-body{padding-top:1rem}.comment-body p{font-size:1rem}.comment-reply-link{border:1px solid #d1d1d1;color:#3e3e3e;border-radius:2px;display:inline-block;font-size:0.85rem;margin-top:1rem;padding:0.5rem}.comment-reply-link:hover,.comment-reply-link:focus{border-color:currentColor;outline:0}.comment-form label{color:#5b5b5b;display:block;font-size:13px;font-size:0.8125rem;letter-spacing:0.076923077em;line-height:1.6153846154;margin-bottom:0.5384615385em;text-transform:uppercase}.comment-list .comment-form{padding-bottom:1.75em}.comment-notes,.comment-awaiting-moderation,.logged-in-as,.form-allowed-tags{color:#5b5b5b;font-size:13px;font-size:0.8125rem;line-height:1.6153846154}.no-comments{border-top:1px solid #d1d1d1;font-weight:700;margin:0;padding-top:1.75em}.comment-navigation+.no-comments{border-top:0;padding-top:0}.form-allowed-tags code{font-family:Inconsolata, monospace}.form-submit{margin-bottom:0}.comment-reply-title small{font-size:100%}.comment-reply-title small a{border:0;float:right;height:32px;overflow:hidden;width:26px}.comment-reply-title small a:hover,.comment-reply-title small a:focus{color:#5b5b5b}.comment-reply-title small a:before{content:"\f405";font-size:32px;position:relative;top:-5px}.gallery{margin:1rem -0.5rem;display:-webkit-box;display:-ms-flexbox;display:flex;-ms-flex-wrap:wrap;flex-wrap:wrap;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center}.gallery .gallery-item{display:inline-block;text-align:center;vertical-align:top;width:100%;padding:0.5rem;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:start;-ms-flex-pack:start;justify-content:flex-start;display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-orient:vertical;-webkit-box-direction:normal;-ms-flex-direction:column;flex-direction:column;margin:0}.gallery a{text-decoration:none;display:block}.gallery h3{font-size:1rem;text-transform:uppercase;margin:0;font-weight:bold}.gallery p{margin-bottom:0}.gallery .gallery-caption{display:block;margin:0.5rem 0}.gallery .gallery-icon{width:100%}.gallery .gallery-icon img{width:100%;margin:0}@media (min-width:36rem){.gallery-item{max-width:50%}}@media (min-width:48rem){.gallery-columns-2 .gallery-item{max-width:50%}.gallery-columns-3 .gallery-item{max-width:33.33%}.gallery-columns-4 .gallery-item{max-width:25%}.gallery-columns-5 .gallery-item{max-width:20%}.gallery-columns-6 .gallery-item{max-width:16.66%}.gallery-columns-7 .gallery-item{max-width:14.28%}.gallery-columns-8 .gallery-item{max-width:12.5%}.gallery-columns-9 .gallery-item{max-width:11.11%}}.wp-caption{margin-bottom:1.5em;max-width:100%;position:relative}.wp-caption img[class*="wp-image-"]{display:block;margin-left:auto;margin-right:auto;margin-bottom:0}.wp-caption .wp-caption-text{margin:0.8075em 0;position:relative;bottom:0;left:0;margin:0 !important;padding:10px 20px;color:#fff;white-space:pre-wrap;text-shadow:1px 1px 4px #000;text-transform:none;background:#333}.wp-caption-text{text-align:center}.gallery-wrapper{background:#f3f3f4;padding:3rem;height:100%;width:100%;border-radius:4px}.jumbotron .wpcf7{padding:2rem;background-color:rgba(0,0,0,0.5);border-radius:4px;position:relative;margin:0 auto}.jumbotron .wpcf7 .ajax-loader{position:absolute;top:0}span.wpcf7-not-valid-tip,div.wpcf7-response-output{font-size:12px}.widget-area .wpcf7-form p{margin-bottom:1rem}hr.is-style-default{border-top:2px solid #ffd600;width:310px;max-width:100%;margin:1.15rem auto;display:block}.orbital-block-header{background:#eee;padding:0 1rem;-webkit-box-align:center;-ms-flex-align:center;align-items:center;background-position:center;background-size:cover}.orbital-block-header .wp-block-columns{-webkit-box-align:center;-ms-flex-align:center;align-items:center}.orbital-block-header .wp-block-column{margin-bottom:0}.orbital-block-header figure{margin:0}.orbital-block-header figure img{margin:0}.orbital-block-header .container{position:relative}.orbital-block-header h1,.orbital-block-header h2,.orbital-block-header h3,.orbital-block-header h4,.orbital-block-header h5,.orbital-block-header h6{color:inherit;margin-top:0}.orbital-block-header p.has-text-color a{color:inherit;text-decoration:underline}.orbital-block-header.cover{min-height:95vh;padding:4rem 0}@media (min-width:48rem){.orbital-block-header.cover{min-height:100vh}}.pt0{padding-top:0}.pt1{padding-top:1rem}.pt2{padding-top:2rem}.pt3{padding-top:3rem}.pt4{padding-top:4rem}.pt5{padding-top:5rem}.pt6{padding-top:6rem}.pt7{padding-top:7rem}.pt8{padding-top:8rem}.pb0{padding-bottom:0}.pb1{padding-bottom:1rem}.pb2{padding-bottom:2rem}.pb3{padding-bottom:3rem}.pb4{padding-bottom:4rem}.pb5{padding-bottom:5rem}.pb6{padding-bottom:6rem}.pb7{padding-bottom:7rem}.pb8{padding-bottom:8rem}.mt1{margin-top:1rem}.mt2{margin-top:2rem}.mt3{margin-top:3rem}.mt4{margin-top:4rem}.mt5{margin-top:5rem}.mt6{margin-top:6rem}.mt7{margin-top:7rem}.mt8{margin-top:8rem}.mb1{margin-bottom:1rem}.mb2{margin-bottom:2rem}.mb3{margin-bottom:3rem}.mb4{margin-bottom:4rem}.mb5{margin-bottom:5rem}.mb6{margin-bottom:6rem}.mb7{margin-bottom:7rem}.mb8{margin-bottom:8rem}@media (max-width:48rem){.ptm0{padding-top:0rem}.ptm1{padding-top:1rem}.ptm2{padding-top:2rem}.ptm3{padding-top:3rem}.ptm4{padding-top:4rem}.ptm5{padding-top:5rem}.ptm6{padding-top:6rem}.ptm7{padding-top:7rem}.ptm8{padding-top:8rem}.pbm0{padding-bottom:0}.pbm1{padding-bottom:1rem}.pbm2{padding-bottom:2rem}.pbm3{padding-bottom:3rem}.pbm4{padding-bottom:4rem}.pbm5{padding-bottom:5rem}.pbm6{padding-bottom:6rem}.pbm7{padding-bottom:7rem}.pbm8{padding-bottom:8rem}.mtm1{margin-top:1rem}.mtm2{margin-top:2rem}.mtm3{margin-top:3rem}.mtm4{margin-top:4rem}.mtm5{margin-top:5rem}.mtm6{margin-top:6rem}.mtm7{margin-top:7rem}.mtm8{margin-top:8rem}.mbm1{margin-bottom:1rem}.mbm2{margin-bottom:2rem}.mbm3{margin-bottom:3rem}.mbm4{margin-bottom:4rem}.mbm5{margin-bottom:5rem}.mbm6{margin-bottom:6rem}.mbm7{margin-bottom:7rem}.mbm8{margin-bottom:8rem}}[class*="opacity-"]::before{content:"";display:block;position:absolute;width:100%;height:100%;top:0;left:0;z-index:0;background-color:inherit}.opacity-0::before{opacity:0}.opacity-10::before{opacity:0.1}.opacity-20::before{opacity:0.2}.opacity-30::before{opacity:0.3}.opacity-40::before{opacity:0.4}.opacity-50::before{opacity:0.5}.opacity-60::before{opacity:0.6}.opacity-70::before{opacity:0.7}.opacity-80::before{opacity:0.8}.opacity-90::before{opacity:0.9}.opacity-100::before{opacity:1}.container-36 .container{width:36rem}.container-48 .container{width:48rem}.container-60 .container{width:60rem}.container-72 .container{width:72rem}.container-84 .container{width:84rem}.container-96 .container{width:96rem}.text-black{color:black}.text-white{color:white}.text-teal{color:teal}.text-sky-blue{color:skyblue}.text-green{color:green}.text-pink{color:pink}.text-purple{color:purple}.text-orange{color:orange}.banner{max-width:100%;width:100%;margin:1rem auto 25px auto;padding:0;text-align:center;display:block;clear:both}.banner>div{margin:0 auto}.banner .center{text-align:center;margin:0 auto}.banner .right{text-align:right;margin-right:0}.banner .left{text-align:left;margin-left:0}.banner .small{width:300px}.banner .medium{width:336px}.banner .large{width:360px}.banner .half-page{width:300px}.banner .mobile-medium{width:300px}.banner .leaderboard{width:728px;max-width:100%}.banner .fluid{width:100%}@media (max-width:48rem){.desktop{display:none}}@media (min-width:48rem){.mobile{display:none}} .ajax_add_to_cart{position:initial!important;}.wc-block-grid.has-3-columns .wc-block-grid__product{max-width:unset; flex:unset;}.wc-block-grid.has-2-columns .wc-block-grid__product{max-width:unset;flex:unset;}.wc-block-grid.has-4-columns .wc-block-grid__product{max-width:unset;flex:unset;} @media(min-width:360px){.wc-block-grid.has-4-columns .wc-block-grid__product{flex:1 0 50%;max-width:50%;} .wc-block-grid.has-3-columns .wc-block-grid__product{max-width:unset;flex:1 0 33.33333%;} .wc-block-grid.has-2-columns .wc-block-grid__product{flex:1 0 50%;max-width:50%;}} @media(min-width:700px){.wc-block-grid.has-3-columns .wc-block-grid__product{max-width:33.33333%;flex:1 0 33.33333%;} .wc-block-grid.has-4-columns .wc-block-grid__product{flex:1 0 25%;max-width:25%;}} a.wp-block-button__link.add_to_cart_button.ajax_add_to_cart {width:100%;color:#333;} .widget-area .widget img {width:auto;} .woocommerce-cart #payment ul.payment_methods li img, .woocommerce-checkout #payment ul.payment_methods li img, #add_payment_method #payment ul.payment_methods li img {height:25px;margin-bottom:10px;}.tnp-subscription {display:block;margin:15px auto;max-width:500px;width:100%;}.tnp-subscription div.tnp-field {margin-bottom:10px;border:0;padding:0;}.tnp-subscription label {display:block;color:inherit;font-weight:700;line-height:normal;padding:5px;margin:0;}.tnp-subscription input[type=text], .tnp-subscription input[type=email], .tnp-subscription input[type=submit], .tnp-subscription select {width:100%;height:50px;padding:10px;display:block;border:1px;border-color:#ddd;background-color:#f4f4f4;background-image:none;text-shadow:none;color:#444;font-size:14px;line-height:20px;margin:0;line-height:normal;box-sizing:border-box;}.tnp-subscription input[type=checkbox], .tnp-widget input[type=radio] {max-width:20px;display:inline-block;}.tnp-subscription select option {margin-right:10px;}.tnp-subscription input.tnp-submit {background-color:#444;color:#fff;width:auto;height:auto;margin:0;}@media all and (max-width:480px) {.tnp-subscription input[type=submit] {width:100%;}}.tnp-profile form .tnp-field {margin-bottom:10px;border:0;padding:0;}.tnp-profile form .tnp-field label {display:block;color:#333;}.tnp-profile form .tnp-field input[type=text], .tnp-profile form .tnp-field input[type=email], .tnp-profile form .tnp-field input[type=submit], .tnp-profile form .tnp-field textarea, .tnp-profile form .tnp-field select {padding:10px;display:block;border:1px;border-color:#ddd;background-color:#f4f4f4;background-image:none;text-shadow:none;color:#444;font-size:14px;margin:0;line-height:normal;box-sizing:border-box;border-radius:0;height:auto;float:none;}.tnp-profile form input[type=checkbox], .tnp-profile input[type=radio] {max-width:20px;display:inline-block;}.tnp-profile form .tnp-list-label {margin-left:15px;}.tnp-profile form select option {margin-right:10px;}.tnp-profile form .tnp-field input[type=submit] {background-color:#444;color:#fff;width:auto;height:auto;margin:0;}@media all and (max-width:480px) {.tnp-profile input[type=submit] {width:100%;margin:0;}}.tnp-widget {width:100%;display:block;box-sizing:border-box;}.tnp-widget .tnp-field {margin-bottom:10px;border:0;padding:0;}.tnp-widget label {display:block;color:inherit;font-size:14px;}.tnp-widget input[type=text], .tnp-widget input[type=email], .tnp-widget input[type=submit], .tnp-widget select {width:100%;padding:10px;display:block;border:1px solid #ddd ;border-color:#ddd;background-color:#f4f4f4;background-image:none;text-shadow:none;color:#444;font-size:14px;line-height:normal;box-sizing:border-box;height:auto;}.tnp-widget input[type=checkbox], .tnp-widget input[type=radio] {width:auto;display:inline-block;}.tnp-widget select option {margin-right:10px;}.tnp-widget input.tnp-submit {background-color:#444;background-image:none;text-shadow:none;color:#fff;margin:0;}.tnp-field input[type="submit"] {position:inherit;}.tnp-field label {}.tnp-widget-minimal {width:100%;}.tnp-widget-minimal form {margin:0;padding:0;border:0;}.tnp-widget-minimal input.tnp-email {width:100%;box-sizing:border-box;padding:10px;display:inline-block;border:1px solid #ddd;background-color:#f4f4f4;color:#444;font-size:14px;}.tnp-widget-minimal input.tnp-submit {width:100%;box-sizing:border-box;padding:10px;display:inline-block;border:1px;border-color:#ddd;background-color:#444;background-image:none;text-shadow:none;color:#fff;font-size:14px;line-height:normal;border-radius:0px;height:auto;margin:0;}.tnp-subscription-minimal {width:100%;box-sizing:border-box;}.tnp-subscription-minimal form {margin:0;padding:0;border:0;}.tnp-subscription-minimal input.tnp-email {width:70%;max-width:300px;box-sizing:border-box;padding:10px;display:inline-block;border:1px solid #ddd;background-color:#f4f4f4;color:#444;font-size:14px;line-height:20px;border-radius:0px;}.tnp-subscription-minimal .tnp-privacy-field {margin-top:10px;}.tnp-subscription-minimal input.tnp-submit {width:29%;box-sizing:border-box;display:inline-block;padding:10px;border:1px;border-color:#ddd;background-color:#444;background-image:none;text-shadow:none;color:#fff;font-size:14px;line-height:20px;border-radius:0px;margin:0;}.tnp-comments {clear:both;margin-top:15px;margin-bottom:15px;}.tnp-comments label {display:block;}.tnp-comments input[type=checkbox] {display:inline-block;width:auto!important;}.tnp-lock {clear:both;display:block;box-sizing:border-box;box-shadow:none;margin:20px;padding:15px;background-color:#fff;border:1px solid #ddd;}.tnp-nl-checkout {margin-bottom:1em;}#revert-loader-toolbar{display:none;background:rgba(255, 255, 255, .7) url('data:image/gif;base64,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') no-repeat center;position:fixed;top:0;left:0;width:100%;height:100%;z-index:9998;}#wp-admin-bar-wpfc-toolbar-parent, #wp-admin-bar-wpfc-toolbar-parent-delete-cache, #wp-admin-bar-wpfc-toolbar-parent-delete-cache-and-minified{cursor:pointer;}@supports not (-ms-high-contrast:none) {#wp-admin-bar-wpfc-toolbar-parent > .ab-empty-item::before{content:url("../images/icon.svg");}}#wp-admin-bar-wpfc-toolbar-parent .ab-empty-item:hover{background-color:#FFA100;}.autoptimize-loading{display:none;position:fixed;background-color:rgba(102, 102, 102, 0.8);background-image:url('loading.gif');background-position:center;background-repeat:no-repeat;top:0;left:0;width:100%;height:100%;z-index:9000000000;}#wp-admin-bar-autoptimize .white{color:#EEE;}#wp-admin-bar-autoptimize .green{color:#26BD26;}#wp-admin-bar-autoptimize .orange{color:#EC9103;}#wp-admin-bar-autoptimize .red{color:#EA1919;}#wp-admin-bar-autoptimize .bg-green{background:#26BD26;}#wp-admin-bar-autoptimize .bg-orange{background:#EC9103;}#wp-admin-bar-autoptimize .bg-red{background:#EA1919;}#wp-admin-bar-autoptimize.bullet-green .ab-icon::before,#wp-admin-bar-autoptimize.bullet-green:hover .ab-icon::before{content:"\f159";color:#02CA02;font-size:14px;}#wp-admin-bar-autoptimize.bullet-orange .ab-icon::before,#wp-admin-bar-autoptimize.bullet-orange:hover .ab-icon::before{content:"\f159";color:#EC9103;font-size:14px;}#wp-admin-bar-autoptimize.bullet-red .ab-icon::before,#wp-admin-bar-autoptimize.bullet-red:hover .ab-icon::before{content:"\f159";color:#EA1919;font-size:14px;-webkit-animation:blink 1s step-end infinite;animation:blink 1s step-end infinite;}@-webkit-keyframes blink { 50% { visibility:hidden; }}@keyframes blink { 50% { visibility:hidden; }}#wp-admin-bar-autoptimize table, #wp-admin-bar-autoptimizeth, #wp-admin-bar-autoptimizetd{border:0px !important;}#wp-admin-bar-autoptimize-default{padding-top:0 !important;}#wp-admin-bar-autoptimize-delete-cache .ab-item{cursor:pointer !important;background:#464b50;}#wp-admin-bar-autoptimize-delete-cache .ab-item:hover{color:rgba(240,245,250,0.85) !important;background:#B57373 !important;}#wp-admin-bar-autoptimize-cache-info{padding-top:8px !important;padding-bottom:8px !important;}#wp-admin-bar-autoptimize-cache-info,#wp-admin-bar-autoptimize-cache-info .ab-item{height:auto !important;cursor:default !important;}#wp-admin-bar-autoptimize-cache-info td + td{padding-left:3px;}#wp-admin-bar-autoptimize-cache-info .ab-item,#wp-admin-bar-autoptimize-cache-info .ab-item:hover{color:#b4b9be !important;}#wp-admin-bar-autoptimize-cache-info .ab-item > p{display:block;}#wp-admin-bar-autoptimize-cache-info .ab-item p,#wp-admin-bar-autoptimize-cache-info .ab-item td{font-size:11px !important;line-height:16px !important;}#wp-admin-bar-autoptimize-cache-info .ab-item table{display:inline-block !important;margin-left:10px !important;}.autoptimize-radial-bar{display:inline-block !important;margin-top:5px !important;}.autoptimize-radial-bar,.autoptimize-radial-bar.mask,.autoptimize-radial-bar .fill,.autoptimize-radial-bar .shadow{width:36px !important;height:36px !important;}.autoptimize-radial-bar{background-color:#d6dadc;}.autoptimize-radial-bar .fill{background-color:#02ca02;}.autoptimize-radial-bar .numbers{color:#02ca02;}.autoptimize-radial-bar .mask{clip:rect(0px, 36px, 36px, 18px);}.autoptimize-radial-bar .fill{clip:rect(0px, 18px, 36px, 0px);}.autoptimize-radial-bar .inset{width:26px !important;height:26px !important;margin-left:5px !important;margin-top:5px !important;background-color:#32373c;}.autoptimize-radial-bar .percentage{width:26px !important;height:16px !important;line-height:11px !important;top:7px !important;left:0px !important;overflow:hidden;}.autoptimize-radial-bar .numbers{width:26px !important;font-weight:600 !important;font-size:9px !important;margin-top:-5px !important;display:inline-block;vertical-align:top;text-align:center;}.autoptimize-radial-bar .inset{box-shadow:3px 3px 5px rgba(0,0,0,0.3) !important;}.autoptimize-radial-bar .shadow{box-shadow:3px 3px 5px rgba(0,0,0,0.3) inset !important;}.autoptimize-radial-bar.mask,.autoptimize-radial-bar .fill,.autoptimize-radial-bar .shadow,.autoptimize-radial-bar .inset,.autoptimize-radial-bar .percentage{position:absolute !important;}.autoptimize-radial-bar,.autoptimize-radial-bar .mask,.autoptimize-radial-bar .fill,.autoptimize-radial-bar .shadow,.autoptimize-radial-bar .inset{border-radius:50% !important;}#wp-admin-bar-autoptimize tr{border:0 !important}#wp-admin-bar-autoptimize td{background-color:#32373c !important}
Público objetivo, conocerlo te permite vender más con menos esfuerzo Saltar al contenido Cuando se trata de vender tus productos o servicios, ¿qué estrategia crees que funciona mejor? ¿Intentar convencer a todo el mundo, o centrarte solo en aquellos que tienen más interés en tu mercancía? Lo normal es que tu respuesta sea la segunda opción, que es lo que se conoce como tu público objetivo y en las siguientes líneas, te enseñamos todo lo que necesitas saber acerca de él:
En qué consiste. Cuáles son sus ventajas. Cómo puedes conocer el tuyo. Y si piensas que la opción ideal es la primera, nuestro consejo es que de todas maneras le eches un vistazo al post… Quizás hasta cambies de idea. 😉
¿Qué es tu público objetivo? Empezamos con la definición de público objetivo que hace José Facchin en su blog , ya que nos parece una de las mejores formas de explicar en qué consiste:
El público objetivo es un grupo de personas que quieren y/o necesitan lo que nosotros podemos ofrecer y, por esa razón, serán más propensos a comprar nuestros productos o a contratar nuestros servicios.
O dicho con otras palabras, son esa parte del mercado a la que resulta más fácil convertir en tus clientes. Por verlo con un ejemplo (que siempre ayuda a que todo quede más claro), si tu empresa vende accesorios de coches para transportar bebes, tu público objetivo son las personas entre 28 y 50 años, con ingresos regulares y estabilidad. Los datos nos los hemos inventado, pero lo que queda claro es que tu público objetivo nunca serán los menores de edad y por tanto, es inútil intentar convertirlos en clientes. VIDEO
Ventajas que obtienes al definir tu público objetivo Como habrás imaginado después de leer el punto anterior, conocer tu público objetivo tiene ventajas. ¿Cuántas? Todas estas:
Te da un objetivo: tal como su propio nombre indica, conocer quién es tu público objetivo te da una «diana» a la que apuntar y dirigir todos tus esfuerzos… ¡Se acabó eso de ir probando a ciegas!Abre nuevas puertas: es muy probable que durante el proceso de su creación, descubras nuevos nichos de mercado en los que tus productos o servicios encajan a la perfección y así aumentar tus posibilidades de ventas (¿No sabes qué es un nicho de mercado? te lo contamos aquí ).Tu presupuesto da para más: imagina que descubres que tu público objetivo no usa las redes sociales. Eso te permite no gastar un euro en campañas de Facebook o Twitter y disponer de mayor presupuesto para tareas que sí dan resultados.Mejora el engagement : o lo que es lo mismo consigues que sean clientes más fieles, lo que solo trae ventajas… Más ventas, mejor imagen de marca, etc (descúbrelo todo sobre la fidelización de clientes aquí ).Facilita el trabajo en equipo: la comunicación entre áreas de una misma empresa siempre trae complicaciones pero si todos sabes a quién se dirigen, la comunicación es más fluida y en algunos casos, hasta se puede reducir (aquí tienes un post sobre las áreas de empresa y otro sobre cómo trabajar en equipo ). ¿Qué te parecen? ¿Son o no son ventajas suficientes como para definir tu público objetivo? Nosotros tenemos la respuesta clara: un rotundo sí. 😉
Cómo conocer tu público objetivo a la perfección Llega el momento de que conozcas todo lo que puedes hacer para beneficiarte de las ventajas que te hemos contado.
1. Crea un perfil de tu público objetivo Lo primero de todo es hacer una segmentación para tener claro a quién nos dirigimos. Para ello, lo mejor es que definas aspectos relacionados como:
Sexo. Edad. Dónde trabajan. Ciudad en la que viven. Nivel de vida. Etc. Esto es en lo referente a aspectos demográficos, aunque también puedes averiguar:
Si está casado o no. Cuál es su nivel de estudios. Si tiene hijos (cuántos y de qué años). Sus hobbies. Las costumbres que tiene a la hora de comprar. Y más datos de este tipo. Pero mucho cuidado en este punto. Está bien que sea lo más exhaustivo posible pero tampoco es necesario que saques una lista de datos interminable. La clave es obtener los datos que puedas relacionar con tu producto y facilitar la venta.
2. ¿Dónde está? ¿A qué nos referimos? ¿Acaso ahora toca jugar a una especie de «dónde está Wally» con tu público objetivo? Más o menos… 😉 Lo que tienes que hacer en este punto, es averiguar dónde pasa su mayor tiempo libre la gente que es más propensa a comprar tus productos y servicios para que tu empresa esté presente también. Es algo que te hemos contado antes y ahora vuelve a cobrar sentido. Si las personas que son más propensas a comprarte no están en las redes sociales pero sin embargo, consumen de forma diaria revistas, es tu obligación descubrir cuáles son las que más lee y aparecer en ellas. Esto lo puedes extrapolar a cualquier otro medio de comunicación como:
Podcast. Blog. Vídeo. Foros. Redes sociales. Etc. Lo importante aquí es que compartáis canal.
3. Decide cómo contactar con él Llega el momento de establecer la primera comunicación con tus futuros clientes y ya sabes lo que dicen, no hay segunda oportunidad para crear una primera impresión así que es importante pensar bien este paso. Lo bueno de este punto es que está muy relacionado con el paso anterior así que, si lo has hecho bien, resulta muy sencillo porque conoces el método de comunicación que le gusta más:
Blog: le puedes ofrecer tutoriales en los que le ayudas a solucionar los problemas más comunes.Networking: cada día se celebran más ferias en la que participar y conseguir nuevos clientes.Redes sociales: puedes optar por campañas de marketing o intentar viralizar tus contenidos (lo que se conoce como buzz marketing ). Como ves, trabajar bien cada paso es vital.
4. Habla su mismo idioma Llegados a este punto, ya tienes una cantidad considerable de datos sobre tu público objetivo que te facilita la venta:
Sus gustos. Qué buscan en tus productos o servicios. Dónde encontrarlos. Cómo llegar a ellos. Y demás aspectos interesantes. Ya solo queda dar el paso y empezar la comunicación de cualquier manera, ¿no? ERROR. Si actúas así, todo el trabajo hecho hasta ahora no sirve para nada. ¿Por qué? Porque no es lo mismo la forma de dirigirte a un público adolescente que a otro más maduro. El lenguaje que uses tiene mucho importancia ya que ayuda a que tu mensaje llegue mejor y cale más profundo en la mente de las personas. Porque igual que no hablas a un niño de usted, si te diriges a jubilados no es recomendable usar expresiones como «flipa colega», «mazo» y otras de ese estilo. 😉
5. Adáptate a sus costumbres Esto es algo que en general debes hacer, pero cobra mucha más importancia en las redes sociales y ahora te explicamos por qué. Supongamos que has hecho todos los pasos anterior de forma perfecta y has sacado la conclusión de que tu público objetivo es usuario de Facebook, que el mejor método para conectar con ellos es a través de un post en tu blog y usar un lenguaje desenfadado. Es todo perfecto así que lo publicas en tu perfil y… Casi no tiene interacciones, ¿cómo es posible? Las causas pueden ser muchas, pero la más común suele ser que has elegido el día y la hora equivocada. A eso nos referimos con que te adaptes a ellos porque, si publicas cuando tus seguidores están en el trabajo (o a otro asunto y no en sus redes sociales), tus contenidos llegan menos lejos. Por suerte, existen herramientas que te permiten conocer esos datos y lanzar tus contenidos cuando tu audiencia está online. Y por supuesto, aunque en este punto nos hemos centrado en las redes sociales, lo puedes llevar a cualquier otro terreno.
6. Crea contenido que sea de su interés Es obvio sí, por eso no lo pondríamos si no fuese tan importante. No debes perder nunca de vista que todo el contenido que crees debe estar enfocado en una única dirección: ayudar a tu público objetivo a cubrir sus necesidades y solucionar sus problemas. Por ejemplo si tienes un blog en el que ayudas a las pequeñas y medianas empresas en su día a día, puedes hablar sobre reunificar deudas , la gestión de cobros , economía o estrategias empresariales . Eso por poner un ejemplo… 😉
7. ¿Tienes solo un público objetivo? No caigas en el error de pensar que todas las ventas de tu negocio recaen sobre un único grupo de personas… Tu empresa puede tener distintos públicos objetivos y, siempre y cuando seas capaz de gestionarlos a la vez, no ha ningún problema en compatibilizarlos.
¿Conoces a tu público objetivo? ¿Sigues pensado que es mejor ir a por todo el mundo, o te hemos convencido de la importancia que tiene centrarte en tu público objetivo? Nosotros lo tenemos claro aunque siempre nos gusta saber tu opinión. Si quieres compartirla con nosotros, solo tienes que bajas hasta los comentarios y dejarla por escrito. Y si has empezado el proceso de descubrimiento de tu público y quieres preguntarnos algo o contarnos qué tal te va, también puedes hacerlo.