');mask-image:url('data:image/svg+xml;utf8, ');mask-mode:alpha;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-size:contain;mask-size:contain;-webkit-mask-position:center;mask-position:center;border-radius:0}}.wp-block-latest-comments__comment{line-height:1.1;list-style:none;margin-bottom:1em}.has-avatars .wp-block-latest-comments__comment{min-height:2.25em;list-style:none}.has-avatars .wp-block-latest-comments__comment .wp-block-latest-comments__comment-excerpt,.has-avatars .wp-block-latest-comments__comment .wp-block-latest-comments__comment-meta{margin-left:3.25em}.has-dates .wp-block-latest-comments__comment,.has-excerpts .wp-block-latest-comments__comment{line-height:1.5}.wp-block-latest-comments__comment-excerpt p{font-size:.875em;line-height:1.8;margin:.36em 0 1.4em}.wp-block-latest-comments__comment-date{display:block;font-size:.75em}.wp-block-latest-comments .avatar,.wp-block-latest-comments__comment-avatar{border-radius:1.5em;display:block;float:left;height:2.5em;margin-right:.75em;width:2.5em}.wp-block-latest-posts.alignleft{margin-right:2em}.wp-block-latest-posts.alignright{margin-left:2em}.wp-block-latest-posts.wp-block-latest-posts__list{list-style:none}.wp-block-latest-posts.wp-block-latest-posts__list li{clear:both}.wp-block-latest-posts.is-grid{display:flex;flex-wrap:wrap;padding:0}.wp-block-latest-posts.is-grid li{margin:0 1.25em 1.25em 0;width:100%}@media (min-width:600px){.wp-block-latest-posts.columns-2 li{width:calc(50% - .625em)}.wp-block-latest-posts.columns-2 li:nth-child(2n){margin-right:0}.wp-block-latest-posts.columns-3 li{width:calc(33.33333% - .83333em)}.wp-block-latest-posts.columns-3 li:nth-child(3n){margin-right:0}.wp-block-latest-posts.columns-4 li{width:calc(25% - .9375em)}.wp-block-latest-posts.columns-4 li:nth-child(4n){margin-right:0}.wp-block-latest-posts.columns-5 li{width:calc(20% - 1em)}.wp-block-latest-posts.columns-5 li:nth-child(5n){margin-right:0}.wp-block-latest-posts.columns-6 li{width:calc(16.66667% - 1.04167em)}.wp-block-latest-posts.columns-6 li:nth-child(6n){margin-right:0}}.wp-block-latest-posts__post-author,.wp-block-latest-posts__post-date{display:block;color:#555;font-size:.8125em}.wp-block-latest-posts__post-excerpt{margin-top:.5em;margin-bottom:1em}.wp-block-latest-posts__featured-image a{display:inline-block}.wp-block-latest-posts__featured-image img{height:auto;width:auto}.wp-block-latest-posts__featured-image.alignleft{margin-right:1em}.wp-block-latest-posts__featured-image.alignright{margin-left:1em}.wp-block-latest-posts__featured-image.aligncenter{margin-bottom:1em;text-align:center}.block-editor-image-alignment-control__row .components-base-control__field{display:flex;justify-content:space-between;align-items:center}.block-editor-image-alignment-control__row .components-base-control__field .components-base-control__label{margin-bottom:0}ol.has-background,ul.has-background{padding:1.25em 2.375em}.wp-block-media-text{direction:ltr;display:-ms-grid;display:grid;-ms-grid-columns:50% 1fr;grid-template-columns:50% 1fr;-ms-grid-rows:auto;grid-template-rows:auto}.wp-block-media-text.has-media-on-the-right{-ms-grid-columns:1fr 50%;grid-template-columns:1fr 50%}.wp-block-media-text.is-vertically-aligned-top .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-top .wp-block-media-text__media{-ms-grid-row-align:start;align-self:start}.wp-block-media-text.is-vertically-aligned-center .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-center .wp-block-media-text__media,.wp-block-media-text .wp-block-media-text__content,.wp-block-media-text .wp-block-media-text__media{-ms-grid-row-align:center;align-self:center}.wp-block-media-text.is-vertically-aligned-bottom .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-bottom .wp-block-media-text__media{-ms-grid-row-align:end;align-self:end}.wp-block-media-text .wp-block-media-text__media{-ms-grid-column:1;grid-column:1;-ms-grid-row:1;grid-row:1;margin:0}.wp-block-media-text .wp-block-media-text__content{direction:ltr;-ms-grid-column:2;grid-column:2;-ms-grid-row:1;grid-row:1;padding:0 8%;word-break:break-word}.wp-block-media-text.has-media-on-the-right .wp-block-media-text__media{-ms-grid-column:2;grid-column:2;-ms-grid-row:1;grid-row:1}.wp-block-media-text.has-media-on-the-right .wp-block-media-text__content{-ms-grid-column:1;grid-column:1;-ms-grid-row:1;grid-row:1}.wp-block-media-text__media img,.wp-block-media-text__media video{max-width:unset;width:100%;vertical-align:middle}.wp-block-media-text.is-image-fill figure.wp-block-media-text__media{height:100%;min-height:250px;background-size:cover}.wp-block-media-text.is-image-fill figure.wp-block-media-text__media>img{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);border:0}@media (max-width:600px){.wp-block-media-text.is-stacked-on-mobile{-ms-grid-columns:100%!important;grid-template-columns:100%!important}.wp-block-media-text.is-stacked-on-mobile .wp-block-media-text__media{-ms-grid-column:1;grid-column:1;-ms-grid-row:1;grid-row:1}.wp-block-media-text.is-stacked-on-mobile .wp-block-media-text__content{-ms-grid-column:1;grid-column:1;-ms-grid-row:2;grid-row:2}}.wp-block-navigation:not(.has-background) .wp-block-navigation__container .wp-block-navigation-link:not(.has-text-color){color:#1e1e1e}.wp-block-navigation:not(.has-background) .wp-block-navigation__container .wp-block-navigation__container{background-color:#fff}.items-justified-left>ul{justify-content:flex-start}.items-justified-center>ul{justify-content:center}.items-justified-right>ul{justify-content:flex-end}.wp-block-navigation-link{display:flex;align-items:center;position:relative;margin:0}.wp-block-navigation-link .wp-block-navigation__container:empty{display:none}.wp-block-navigation__container{list-style:none;margin:0;padding-left:0;display:flex;flex-wrap:wrap}.is-vertical .wp-block-navigation__container{display:block}.has-child>.wp-block-navigation-link__content{padding-right:.5em}.has-child .wp-block-navigation__container{border:1px solid rgba(0,0,0,.15);background-color:inherit;color:inherit;position:absolute;left:0;top:100%;width:-webkit-fit-content;width:-moz-fit-content;width:fit-content;z-index:2;opacity:0;transition:opacity .1s linear;visibility:hidden}.has-child .wp-block-navigation__container>.wp-block-navigation-link>.wp-block-navigation-link__content{flex-grow:1}.has-child .wp-block-navigation__container>.wp-block-navigation-link>.wp-block-navigation-link__submenu-icon{padding-right:.5em}@media (min-width:782px){.has-child .wp-block-navigation__container{left:1.5em}.has-child .wp-block-navigation__container .wp-block-navigation__container{left:100%;top:-1px}.has-child .wp-block-navigation__container .wp-block-navigation__container:before{content:"";position:absolute;right:100%;height:100%;display:block;width:.5em;background:transparent}.has-child .wp-block-navigation__container .wp-block-navigation-link__submenu-icon svg{transform:rotate(0)}}.has-child:hover{cursor:pointer}.has-child:hover>.wp-block-navigation__container{visibility:visible;opacity:1;display:flex;flex-direction:column}.has-child:focus-within{cursor:pointer}.has-child:focus-within>.wp-block-navigation__container{visibility:visible;opacity:1;display:flex;flex-direction:column}.wp-block-navigation-link__content{color:inherit;text-decoration:none;padding:.5em 1em}.wp-block-navigation-link__content+.wp-block-navigation-link__content{padding-top:0}.has-text-color .wp-block-navigation-link__content{color:inherit}.wp-block-navigation-link__label{word-break:normal;overflow-wrap:break-word}.wp-block-navigation-link__submenu-icon{height:inherit;padding:.375em 1em .375em 0}.wp-block-navigation-link__submenu-icon svg{fill:currentColor}@media (min-width:782px){.wp-block-navigation-link__submenu-icon svg{transform:rotate(90deg)}}.is-small-text{font-size:.875em}.is-regular-text{font-size:1em}.is-large-text{font-size:2.25em}.is-larger-text{font-size:3em}.has-drop-cap:not(:focus):first-letter{float:left;font-size:8.4em;line-height:.68;font-weight:100;margin:.05em .1em 0 0;text-transform:uppercase;font-style:normal}p.has-background{padding:1.25em 2.375em}p.has-text-color a{color:inherit}.wp-block-post-author{display:flex;flex-wrap:wrap}.wp-block-post-author__byline{width:100%;margin-top:0;margin-bottom:0;font-size:.5em}.wp-block-post-author__avatar{margin-right:1em}.wp-block-post-author__bio{margin-bottom:.7em;font-size:.7em}.wp-block-post-author__content{flex-grow:1;flex-basis:0}.wp-block-post-author__name{font-weight:700;margin:0}.wp-block-pullquote{padding:3em 0;margin-left:0;margin-right:0;text-align:center}.wp-block-pullquote.alignleft,.wp-block-pullquote.alignright{max-width:290px}.wp-block-pullquote.alignleft p,.wp-block-pullquote.alignright p{font-size:1.25em}.wp-block-pullquote p{font-size:1.75em;line-height:1.6}.wp-block-pullquote cite,.wp-block-pullquote footer{position:relative}.wp-block-pullquote .has-text-color a{color:inherit}.wp-block-pullquote:not(.is-style-solid-color){background:none}.wp-block-pullquote.is-style-solid-color{border:none}.wp-block-pullquote.is-style-solid-color blockquote{margin-left:auto;margin-right:auto;text-align:left;max-width:60%}.wp-block-pullquote.is-style-solid-color blockquote p{margin-top:0;margin-bottom:0;font-size:2em}.wp-block-pullquote.is-style-solid-color blockquote cite{text-transform:none;font-style:normal}.wp-block-pullquote cite{color:inherit}.wp-block-quote.is-large,.wp-block-quote.is-style-large{margin-bottom:1em;padding:0 1em}.wp-block-quote.is-large p,.wp-block-quote.is-style-large p{font-size:1.5em;font-style:italic;line-height:1.6}.wp-block-quote.is-large cite,.wp-block-quote.is-large footer,.wp-block-quote.is-style-large cite,.wp-block-quote.is-style-large footer{font-size:1.125em;text-align:right}.wp-block-rss.alignleft{margin-right:2em}.wp-block-rss.alignright{margin-left:2em}.wp-block-rss.is-grid{display:flex;flex-wrap:wrap;padding:0;list-style:none}.wp-block-rss.is-grid li{margin:0 1em 1em 0;width:100%}@media (min-width:600px){.wp-block-rss.columns-2 li{width:calc(50% - 1em)}.wp-block-rss.columns-3 li{width:calc(33.33333% - 1em)}.wp-block-rss.columns-4 li{width:calc(25% - 1em)}.wp-block-rss.columns-5 li{width:calc(20% - 1em)}.wp-block-rss.columns-6 li{width:calc(16.66667% - 1em)}}.wp-block-rss__item-author,.wp-block-rss__item-publish-date{display:block;color:#555;font-size:.8125em}.wp-block-search .wp-block-search__inside-wrapper{display:flex;flex:auto;flex-wrap:nowrap;max-width:100%}.wp-block-search .wp-block-search__label{width:100%}.wp-block-search .wp-block-search__input{flex-grow:1;min-width:3em;border:1px solid #949494}.wp-block-search .wp-block-search__button{margin-left:.625em;word-break:normal}.wp-block-search .wp-block-search__button svg{min-width:1.5em;min-height:1.5em}.wp-block-search.wp-block-search__button-only .wp-block-search__button{margin-left:0}.wp-block-search.wp-block-search__button-inside .wp-block-search__inside-wrapper{padding:4px;border:1px solid #949494}.wp-block-search.wp-block-search__button-inside .wp-block-search__inside-wrapper .wp-block-search__input{border-radius:0;border:none;padding:0 0 0 .25em}.wp-block-search.wp-block-search__button-inside .wp-block-search__inside-wrapper .wp-block-search__input:focus{outline:none}.wp-block-search.wp-block-search__button-inside .wp-block-search__inside-wrapper .wp-block-search__button{padding:.125em .5em}.wp-block-separator.is-style-wide{border-bottom-width:1px}.wp-block-separator.is-style-dots{background:none!important;border:none;text-align:center;max-width:none;line-height:1;height:auto}.wp-block-separator.is-style-dots:before{content:"\00b7 \00b7 \00b7";color:currentColor;font-size:1.5em;letter-spacing:2em;padding-left:2em;font-family:serif}.wp-block-custom-logo .aligncenter{display:table}.wp-block-social-links{display:flex;flex-wrap:wrap;justify-content:flex-start;padding-left:0;padding-right:0;text-indent:0;margin-left:0}.wp-block-social-links .wp-social-link a,.wp-block-social-links .wp-social-link a:hover{text-decoration:none;border-bottom:0;box-shadow:none}.wp-social-link{display:block;width:36px;height:36px;border-radius:9999px;margin:0 8px 8px 0;transition:transform .1s ease}@media (prefers-reduced-motion:reduce){.wp-social-link{transition-duration:0s}}.wp-social-link a{padding:6px;display:block;line-height:0;transition:transform .1s ease}.wp-social-link a,.wp-social-link a:active,.wp-social-link a:hover,.wp-social-link a:visited,.wp-social-link svg{color:currentColor;fill:currentColor}.wp-social-link:hover{transform:scale(1.1)}.wp-block-social-links.aligncenter{justify-content:center;display:flex}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link{background-color:#f0f0f0;color:#444}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-amazon{background-color:#f90;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-bandcamp{background-color:#1ea0c3;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-behance{background-color:#0757fe;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-codepen{background-color:#1e1f26;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-deviantart{background-color:#02e49b;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-dribbble{background-color:#e94c89;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-dropbox{background-color:#4280ff;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-etsy{background-color:#f45800;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-facebook{background-color:#1778f2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-fivehundredpx{background-color:#000;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-flickr{background-color:#0461dd;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-foursquare{background-color:#e65678;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-github{background-color:#24292d;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-goodreads{background-color:#eceadd;color:#382110}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-google{background-color:#ea4434;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-instagram{background-color:#f00075;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-lastfm{background-color:#e21b24;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-linkedin{background-color:#0d66c2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-mastodon{background-color:#3288d4;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-medium{background-color:#02ab6c;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-meetup{background-color:#f6405f;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-pinterest{background-color:#e60122;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-pocket{background-color:#ef4155;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-reddit{background-color:#fe4500;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-skype{background-color:#0478d7;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-snapchat{background-color:#fefc00;color:#fff;stroke:#000}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-soundcloud{background-color:#ff5600;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-spotify{background-color:#1bd760;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-tumblr{background-color:#011835;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-twitch{background-color:#6440a4;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-twitter{background-color:#1da1f2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-vimeo{background-color:#1eb7ea;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-vk{background-color:#4680c2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-wordpress{background-color:#3499cd;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-yelp{background-color:#d32422;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-youtube{background-color:red;color:#fff}.wp-block-social-links.is-style-logos-only .wp-social-link{background:none;padding:4px}.wp-block-social-links.is-style-logos-only .wp-social-link svg{width:28px;height:28px}.wp-block-social-links.is-style-logos-only .wp-social-link-amazon{color:#f90}.wp-block-social-links.is-style-logos-only .wp-social-link-bandcamp{color:#1ea0c3}.wp-block-social-links.is-style-logos-only .wp-social-link-behance{color:#0757fe}.wp-block-social-links.is-style-logos-only .wp-social-link-codepen{color:#1e1f26}.wp-block-social-links.is-style-logos-only .wp-social-link-deviantart{color:#02e49b}.wp-block-social-links.is-style-logos-only .wp-social-link-dribbble{color:#e94c89}.wp-block-social-links.is-style-logos-only .wp-social-link-dropbox{color:#4280ff}.wp-block-social-links.is-style-logos-only .wp-social-link-etsy{color:#f45800}.wp-block-social-links.is-style-logos-only .wp-social-link-facebook{color:#1778f2}.wp-block-social-links.is-style-logos-only .wp-social-link-fivehundredpx{color:#000}.wp-block-social-links.is-style-logos-only .wp-social-link-flickr{color:#0461dd}.wp-block-social-links.is-style-logos-only .wp-social-link-foursquare{color:#e65678}.wp-block-social-links.is-style-logos-only .wp-social-link-github{color:#24292d}.wp-block-social-links.is-style-logos-only .wp-social-link-goodreads{color:#382110}.wp-block-social-links.is-style-logos-only .wp-social-link-google{color:#ea4434}.wp-block-social-links.is-style-logos-only .wp-social-link-instagram{color:#f00075}.wp-block-social-links.is-style-logos-only .wp-social-link-lastfm{color:#e21b24}.wp-block-social-links.is-style-logos-only .wp-social-link-linkedin{color:#0d66c2}.wp-block-social-links.is-style-logos-only .wp-social-link-mastodon{color:#3288d4}.wp-block-social-links.is-style-logos-only .wp-social-link-medium{color:#02ab6c}.wp-block-social-links.is-style-logos-only .wp-social-link-meetup{color:#f6405f}.wp-block-social-links.is-style-logos-only .wp-social-link-pinterest{color:#e60122}.wp-block-social-links.is-style-logos-only .wp-social-link-pocket{color:#ef4155}.wp-block-social-links.is-style-logos-only .wp-social-link-reddit{color:#fe4500}.wp-block-social-links.is-style-logos-only .wp-social-link-skype{color:#0478d7}.wp-block-social-links.is-style-logos-only .wp-social-link-snapchat{color:#fff;stroke:#000}.wp-block-social-links.is-style-logos-only .wp-social-link-soundcloud{color:#ff5600}.wp-block-social-links.is-style-logos-only .wp-social-link-spotify{color:#1bd760}.wp-block-social-links.is-style-logos-only .wp-social-link-tumblr{color:#011835}.wp-block-social-links.is-style-logos-only .wp-social-link-twitch{color:#6440a4}.wp-block-social-links.is-style-logos-only .wp-social-link-twitter{color:#1da1f2}.wp-block-social-links.is-style-logos-only .wp-social-link-vimeo{color:#1eb7ea}.wp-block-social-links.is-style-logos-only .wp-social-link-vk{color:#4680c2}.wp-block-social-links.is-style-logos-only .wp-social-link-wordpress{color:#3499cd}.wp-block-social-links.is-style-logos-only .wp-social-link-yelp{background-color:#d32422;color:#fff}.wp-block-social-links.is-style-logos-only .wp-social-link-youtube{color:red}.wp-block-social-links.is-style-pill-shape .wp-social-link{width:auto}.wp-block-social-links.is-style-pill-shape .wp-social-link a{padding-left:16px;padding-right:16px}.wp-block-spacer{clear:both}p.wp-block-subhead{font-size:1.1em;font-style:italic;opacity:.75}.wp-block-table{overflow-x:auto}.wp-block-table table{width:100%}.wp-block-table .has-fixed-layout{table-layout:fixed;width:100%}.wp-block-table .has-fixed-layout td,.wp-block-table .has-fixed-layout th{word-break:break-word}.wp-block-table.aligncenter,.wp-block-table.alignleft,.wp-block-table.alignright{display:table;width:auto}.wp-block-table.aligncenter td,.wp-block-table.aligncenter th,.wp-block-table.alignleft td,.wp-block-table.alignleft th,.wp-block-table.alignright td,.wp-block-table.alignright th{word-break:break-word}.wp-block-table .has-subtle-light-gray-background-color{background-color:#f3f4f5}.wp-block-table .has-subtle-pale-green-background-color{background-color:#e9fbe5}.wp-block-table .has-subtle-pale-blue-background-color{background-color:#e7f5fe}.wp-block-table .has-subtle-pale-pink-background-color{background-color:#fcf0ef}.wp-block-table.is-style-stripes{border-spacing:0;border-collapse:inherit;background-color:transparent;border-bottom:1px solid #f0f0f0}.wp-block-table.is-style-stripes tbody tr:nth-child(odd){background-color:#f0f0f0}.wp-block-table.is-style-stripes.has-subtle-light-gray-background-color tbody tr:nth-child(odd){background-color:#f3f4f5}.wp-block-table.is-style-stripes.has-subtle-pale-green-background-color tbody tr:nth-child(odd){background-color:#e9fbe5}.wp-block-table.is-style-stripes.has-subtle-pale-blue-background-color tbody tr:nth-child(odd){background-color:#e7f5fe}.wp-block-table.is-style-stripes.has-subtle-pale-pink-background-color tbody tr:nth-child(odd){background-color:#fcf0ef}.wp-block-table.is-style-stripes td,.wp-block-table.is-style-stripes th{border-color:transparent}.wp-block-text-columns,.wp-block-text-columns.aligncenter{display:flex}.wp-block-text-columns .wp-block-column{margin:0 1em;padding:0}.wp-block-text-columns .wp-block-column:first-child{margin-left:0}.wp-block-text-columns .wp-block-column:last-child{margin-right:0}.wp-block-text-columns.columns-2 .wp-block-column{width:50%}.wp-block-text-columns.columns-3 .wp-block-column{width:33.33333%}.wp-block-text-columns.columns-4 .wp-block-column{width:25%}.wp-block-video{margin-left:0;margin-right:0}.wp-block-video video{max-width:100%}@supports ((position:-webkit-sticky) or (position:sticky)){.wp-block-video [poster]{object-fit:cover}}.wp-block-video.aligncenter{text-align:center}.wp-block-video figcaption{margin-top:.5em;margin-bottom:1em}.wp-block-post-featured-image a{display:inline-block}:root .has-pale-pink-background-color{background-color:#f78da7}:root .has-vivid-red-background-color{background-color:#cf2e2e}:root .has-luminous-vivid-orange-background-color{background-color:#ff6900}:root .has-luminous-vivid-amber-background-color{background-color:#fcb900}:root .has-light-green-cyan-background-color{background-color:#7bdcb5}:root .has-vivid-green-cyan-background-color{background-color:#00d084}:root .has-pale-cyan-blue-background-color{background-color:#8ed1fc}:root .has-vivid-cyan-blue-background-color{background-color:#0693e3}:root .has-vivid-purple-background-color{background-color:#9b51e0}:root .has-white-background-color{background-color:#fff}:root .has-very-light-gray-background-color{background-color:#eee}:root .has-cyan-bluish-gray-background-color{background-color:#abb8c3}:root .has-very-dark-gray-background-color{background-color:#313131}:root .has-black-background-color{background-color:#000}:root .has-pale-pink-color{color:#f78da7}:root .has-vivid-red-color{color:#cf2e2e}:root .has-luminous-vivid-orange-color{color:#ff6900}:root .has-luminous-vivid-amber-color{color:#fcb900}:root .has-light-green-cyan-color{color:#7bdcb5}:root .has-vivid-green-cyan-color{color:#00d084}:root .has-pale-cyan-blue-color{color:#8ed1fc}:root .has-vivid-cyan-blue-color{color:#0693e3}:root .has-vivid-purple-color{color:#9b51e0}:root .has-white-color{color:#fff}:root .has-very-light-gray-color{color:#eee}:root .has-cyan-bluish-gray-color{color:#abb8c3}:root .has-very-dark-gray-color{color:#313131}:root .has-black-color{color:#000}:root .has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:linear-gradient(135deg,#0693e3,#9b51e0)}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3)}:root .has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:linear-gradient(135deg,#7adcb4,#00d082)}:root .has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:linear-gradient(135deg,#fcb900,#ff6900)}:root .has-luminous-vivid-orange-to-vivid-red-gradient-background{background:linear-gradient(135deg,#ff6900,#cf2e2e)}:root .has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:linear-gradient(135deg,#eee,#a9b8c3)}:root .has-cool-to-warm-spectrum-gradient-background{background:linear-gradient(135deg,#4aeadc,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c)}:root .has-blush-light-purple-gradient-background{background:linear-gradient(135deg,#ffceec,#9896f0)}:root .has-blush-bordeaux-gradient-background{background:linear-gradient(135deg,#fecda5,#fe2d2d 50%,#6b003e)}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)}:root .has-luminous-dusk-gradient-background{background:linear-gradient(135deg,#ffcb70,#c751c0 50%,#4158d0)}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec)}:root .has-pale-ocean-gradient-background{background:linear-gradient(135deg,#fff5cb,#b6e3d4 50%,#33a7b5)}:root .has-electric-grass-gradient-background{background:linear-gradient(135deg,#caf880,#71ce7e)}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671)}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59)}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf)}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc)}:root .has-link-color a{color:#00e;color:var(--wp--style--color--link,#00e)}.has-small-font-size{font-size:.8125em}.has-normal-font-size,.has-regular-font-size{font-size:1em}.has-medium-font-size{font-size:1.25em}.has-large-font-size{font-size:2.25em}.has-huge-font-size,.has-larger-font-size{font-size:2.625em}.has-text-align-center{text-align:center}.has-text-align-left{text-align:left}.has-text-align-right{text-align:right}#end-resizable-editor-section{display:none}.aligncenter{clear:both}.wpcf7 .screen-reader-response {position:absolute;overflow:hidden;clip:rect(1px, 1px, 1px, 1px);height:1px;width:1px;margin:0;padding:0;border:0;}.wpcf7 form .wpcf7-response-output {margin:2em 0.5em 1em;padding:0.2em 1em;border:2px solid #00a0d2; }.wpcf7 form.init .wpcf7-response-output {display:none;}.wpcf7 form.sent .wpcf7-response-output {border-color:#46b450; }.wpcf7 form.failed .wpcf7-response-output,.wpcf7 form.aborted .wpcf7-response-output {border-color:#dc3232; }.wpcf7 form.spam .wpcf7-response-output {border-color:#f56e28; }.wpcf7 form.invalid .wpcf7-response-output,.wpcf7 form.unaccepted .wpcf7-response-output {border-color:#ffb900; }.wpcf7-form-control-wrap {position:relative;}.wpcf7-not-valid-tip {color:#dc3232;font-size:1em;font-weight:normal;display:block;}.use-floating-validation-tip .wpcf7-not-valid-tip {position:absolute;top:20%;left:20%;z-index:100;border:1px solid #dc3232;background:#fff;padding:.2em .8em;}span.wpcf7-list-item {display:inline-block;margin:0 0 0 1em;}span.wpcf7-list-item-label::before,span.wpcf7-list-item-label::after {content:" ";}div.wpcf7 .ajax-loader {visibility:hidden;display:inline-block;background-image:url('../../assets/ajax-loader.gif');width:16px;height:16px;border:none;padding:0;margin:0 0 0 4px;vertical-align:middle;}div.wpcf7 .ajax-loader.is-active {visibility:visible;}div.wpcf7 div.ajax-error {display:none;}div.wpcf7 .placeheld {color:#888;}div.wpcf7 input[type="file"] {cursor:pointer;}div.wpcf7 input[type="file"]:disabled {cursor:default;}div.wpcf7 .wpcf7-submit:disabled {cursor:not-allowed;}.wpcf7 input[type="url"],.wpcf7 input[type="email"],.wpcf7 input[type="tel"] {direction:ltr;}#toc_container li,#toc_container ul{margin:0;padding:0}#toc_container.no_bullets li,#toc_container.no_bullets ul,#toc_container.no_bullets ul li,.toc_widget_list.no_bullets,.toc_widget_list.no_bullets li{background:0 0;list-style-type:none;list-style:none}#toc_container.have_bullets li{padding-left:12px}#toc_container ul ul{margin-left:1.5em}#toc_container{background:#f9f9f9;border:1px solid #aaa;padding:10px;margin-bottom:1em;width:auto;display:table;font-size:95%}#toc_container.toc_light_blue{background:#edf6ff}#toc_container.toc_white{background:#fff}#toc_container.toc_black{background:#000}#toc_container.toc_transparent{background:none transparent}#toc_container p.toc_title{text-align:center;font-weight:700;margin:0;padding:0}#toc_container.toc_black p.toc_title{color:#aaa}#toc_container span.toc_toggle{font-weight:400;font-size:90%}#toc_container p.toc_title+ul.toc_list{margin-top:1em}.toc_wrap_left{float:left;margin-right:10px}.toc_wrap_right{float:right;margin-left:10px}#toc_container a{text-decoration:none;text-shadow:none}#toc_container a:hover{text-decoration:underline}.toc_sitemap_posts_letter{font-size:1.5em;font-style:italic}#wp-admin-bar-rank-math .rank-math-icon{display:inline-block;top:6px;position:relative;padding-right:10px}#wp-admin-bar-rank-math .rank-math-icon svg{fill-rule:evenodd;fill:#dedede;height:21px;vertical-align:inherit}#wp-admin-bar-rank-math:hover .rank-math-icon svg{fill-rule:evenodd;fill:#00b9eb} .wp-post-image {width:100% !important;}.page-template-page-provincias p.description_field, .page-template-page-tag2 p.description_field {border-bottom:1px solid #80808063;padding-bottom:2em;margin-bottom:0em;}th:first-child, td:first-child {padding-left:1em !important;}.remote-label {background-color:orange;color:white;padding:.2em .4em;border-radius:5px;font-size:.8em;}.label {font-size:.9em;margin-right:1em;text-transform:none;margin-left:1em;color:grey;}.new-label {background-color:green;color:white;padding:.2em .4em;border-radius:5px;font-size:.8em;}.entry-content table tr:nth-child(2n+1) {background-color:#ededed;}.entry-content .btn {color:white;background-color:#20619d !important;width:52%;margin-bottom:1rem !important;}.llamada-cta {font-size:1em !important;font-weight:400 !important;margin-top:1em !important;}.llamada-cta span {font-size:2em !important;color:#20619d !important;display:block;font-weight:700 !important;}.llamada-cta span i {margin-right:.5em;}.entry-content .btn:hover {background-color:#5283ad !important;}.entry-content .btn i {margin-right:1em;}.lead-central {margin-top:0 !important;}.home #gallery-2 {margin-top:0;margin-bottom:0;}.faq {display:flex;flex-wrap:wrap;}.faq-column {flex-basis:50%;padding:1em;}#indice h3 {padding-left:.5em;margin-bottom:1rem !important;font-size:1.5em;}#indice ol li a {font-size:.9em;}#indice ol li {margin-bottom:0;}.search .btn-primary {color:#20619d;background-color:white !important;}.wp-caption-text p {color:black;font-weight:bold;font-size:1em;}.citaprevialist {display:flex;flex-wrap:wrap;}.site-navbar ul {margin-bottom:-1px;margin-top:-1px;}.site-header.with-header .container:last-of-type {display:none;}.search-mobile{display:none;}.search-no-results .entry-content {max-width:100%;flex-basis:100%;}.site-navbar-right .search-field {background-color:#ffffff4d !important;border:none !important;outline:0;box-shadow:none !important;border-radius:0 !important;color:white;height:35px;font-size:.9em;}.site-navbar-right .search-submit button {border-radius:0px;background-color:white;height:35px;padding:.4em 1em !important;box-shadow:none !important;}.menu-item.search {margin-right:135px;}.buttonNewsLetter-mobile {display:none;}.site-navbar.site-navbar-right {margin-right:0;}#indice {border:1px solid #20619d;padding-bottom:1rem;}#indice h3 {margin-top:0;background-color:#20619d;color:white;padding:.2em;padding-left:.6em;}#indice p {display:none;}#indice ol {margin-top:0;margin-bottom:0;}#indice ol>li::before {font-weight:bold ;}.pre-title {display:inline;}.post-title {display:inline;}.search-field {margin-top:0;margin-bottom:0;}#menu-item-61939 {background-color:#ffffff4d;margin-right:-1px;}#menu-item-61939>a{color:white;text-align:center;width:100%;}.site-navbar .menu-item-has-children::after {border-color:white;}.enlaces-sidebar a {display:block;width:100%;background-color:#e4e4e4;padding:1em;margin-bottom:.5em;margin-top:.5em;color:black;border-bottom:2px solid #d4d4d4;}.enlaces-sidebar a:hover {background-color:#c6c6c6;}.lead-central .wpcf7-response-output.wpcf7-display-none.wpcf7-validation-errors {color:black;border:1px solid black;}.list-ayuda {list-style:none;}.list-ayuda a {font-size:0.8em;color:#1466ad;}.pregunta {background-color:#e1e1e154;padding:1.4em;color:#444343;padding-left:1em;font-weight:lighter;border-bottom:2px solid #c6c6c6;font-size:1em !important;}.respuesta {padding-left:1em;font-size:.9em;}.respuesta ul {list-style-type:circle !important;}.jumbotron {padding:1.2rem 0;}.enlace-categorias {width:50%;background-color:white;padding:.2em;color:#20619d;display:block;text-align:center;font-weight:bold;font-size:1.4em;box-sizing:border-box;border:2px solid;margin:auto;margin-top:1em;}.sidebar-form {padding:8%;background-color:#20619d;box-shadow:5px 5px 6px #cbcbcb;}.sidebar-form .acceptance p {font-size:0.8em;text-align:center;color:white;}.sidebar-form .acceptance {font-size:.8em;text-align:center;}.sidebar-form .acceptance a {color:white;text-decoration:underline;text-transform:lowercase;display:inline-block !important;}.sidebar-form .title {color:white;text-transform:uppercase;font-size:1.3em;text-align:center;line-height:1.2em;}.sidebar-form span.wpcf7-list-item {margin:0 1em 0 0 !important;}.custom-html-widget .wpcf7-response-output.wpcf7-display-none.wpcf7-validation-errors {text-align:center;border:2px solid #454545;margin-top:1em;color:black;width:100%;}.sidebar-form select {color:#7d7d7d;padding-left:4%;font-weight:lighter;}.sidebar-form select option{color:black;}.sidebar-form span.wpcf7-not-valid-tip {color:white;}body, main>#content-wrapper, #secondary{background-color:#f8f8f8 !important;}.lead-central {background-color:#2e89d8 !important;box-shadow:0px 0px 10px #a8a8a8;padding:2em !important;width:100% !important;margin-top:2em !important;}.lead-central .title {text-align:center;font-size:1.4em;color:white;font-weight:bold;}.lead-central .btn {background-color:#e78a13 !important;}#captador_leads_central #cuerpo {background-color:#20619d;padding:1em;display:flex;flex-wrap:wrap;justify-content:space-between;}#captador_leads_central span.wpcf7-form-control-wrap.provincia {margin-bottom:5px !important;margin-top:5px !important;}#captador_leads_central #aceptacion-home input {margin-right:.5em;}#captador_leads_central #cuerpo input, #captador_leads_central #cuerpo select, #captador_leads_central #cuerpo span {flex-basis:24%;outline:none;border:none;color:black;box-sizing:border-box;}#captador_leads_central #cuerpo select {height:51px;margin-bottom:5px;}.wpcf7-response-output {color:white !important;border:2px solid white !important;text-align:center;font-size:.8em !important;}.lead-central .acceptance p, .lead-central .acceptance a {color:white;font-size:0.8em;}.lead-central #aceptacion-home a {text-decoration:underline;text-transform:lowercase;}.lead-central .wpcf7-form-control.wpcf7-submit {background-color:orange !important;color:white !important;font-size:1.2em;font-weight:bold;flex-basis:20%;max-height:51px;}#captador_leads_central span.wpcf7-not-valid-tip {color:white !important;margin-top:.5rem;}.lead-central .wpcf7-form-control.wpcf7-submit:hover {background-color:orange !important;}.home .gallery-caption p {text-transform:initial;font-weight:lighter;font-size:1.3em;}.home .gallery-caption h1 {text-transform:initial;font-weight:lighter;font-size:1.3em !important;margin-top:0;margin-bottom:0;}.pt-cv-title a {color:black;font-weight:inherit;}.site-header {background-color:#20619d !important;border-bottom:1px solid #296192 !important;}.site-navbar ul li {}.site-logo a {color:white !important;max-width:220px;}.cluster {width:100%;display:flex;justify-content:space-between;flex-wrap:wrap;}.cluster p {font-size:1em;margin-top:1em;color:black;margin-bottom:.5em;}.cluster h2 {color:black;font-weight:bold !important;font-size:1em !important;margin-top:.5em;}.cluster p::after {content:url('https://cursosinemweb.es/wp-content/uploads/2018/03/link-1.png');margin-left:.3em;}.cluster ul {padding-left:0;}.cluster ul li {list-style:none;font-size:0.8em;padding-left:1em;margin-bottom:.4em;}.cluster ul li a {color:#535353;font-size:.8em;}.cluster ul li a:hover{text-decoration:underline;}.cluster .section {flex-basis:18%;padding:1%;box-sizing:border-box;position:relative;margin-bottom:1em;margin-top:1em;background-color:white;box-shadow:1px 1px 2px #bfbfbf;}.cluster .section:nth-child(1)::after {content:"";position:absolute;top:-19px;right:15px;width:10px;height:10px;}.cluster .section:nth-child(2)::after {content:"";position:absolute;top:-19px;right:15px;width:10px;height:10px;}.cluster .section:nth-child(3)::after {content:"";position:absolute;top:-19px;right:15px;width:10px;height:10px;}.cluster .section:nth-child(4)::after {content:"";position:absolute;top:-19px;right:15px;width:10px;height:10px;}.cluster .section:nth-child(5)::after {content:"";position:absolute;top:-19px;right:15px;width:10px;height:10px;}.masonry {display:flex;width:100%;flex-wrap:wrap;}.cat-item {flex-basis:100%;}.cat-item h4 {color:#20619d;padding-top:.2em;padding-bottom:.4em;padding-left:1rem;padding-right:1rem;width:100%;margin:auto;margin-bottom:1em;text-align:left;border-bottom:2px solid #e6e6e6;font-weight:400;}.list-ayuda {display:none;}.list-wrap ul {list-style:none;flex-basis:50%;}.list-wrap ul.triple {list-style:none;flex-basis:33%;}.list-wrap {display:flex;flex-wrap:wrap;justify-content:space-between;}.btn.btn-red.btn-lg {display:none;}.jumbotron {background-color:transparent;background-image:none !important;border-bottom:1px solid #e6e6e6;}.jumbotron h1 {color:black !important;font-weight:400;}h2,h3 {font-weight:400 !important;}.default-header .title {font-weight:400 !important;}.page-template-page-tag2 .entry-item, .page-template-page-provincias .entry-item {flex-basis:100%;max-width:100%;padding:.1em;border-bottom:1px solid #ccc;margin-top:1rem;padding-bottom:1rem;}.page-template-page-tag2 .entry-item h3, .page-template-page-provincias .entry-item h3 {margin-top:0;font-size:1.2em;color:#20619d;}.faq .faq-column ul {list-style:none;padding-left:0;}}.lista-ayudas {display:flex;flex-wrap:wrap;justify-content:left;}.desplegable {width:100%;display:none;}.column {flex-basis:33%;padding:1em;}.lista-ayudas h2 {color:#20619d;padding-top:.2em;padding-bottom:.4em;padding-left:1rem;padding-right:1rem;width:100%;margin:auto;margin-bottom:1em;text-align:left;border-bottom:2px solid #e6e6e6;font-weight:400;font-size:1.3em;}.lista-ayudas h2 a:hover {color:white;}.titulo-desplegable-closed::before {font-family:FontAwesome;content:"\f078";float:right;font-size:.8em;}.titulo-desplegable-closed:hover {cursor:pointer;}.titulo-desplegable-open {color:#20619d;}.desplegable.respuesta p {font-size:1em;}.desplegable.respuesta ul li {font-size:.9em;}.titulo-desplegable-open::before {font-family:FontAwesome;content:"\f077";float:right;font-size:.8em;}.titulo-desplegable-open:hover {cursor:pointer;}.column ul {padding-left:0;width:90%;margin:auto;}.column ul li {list-style:none;text-align:left;}.column ul li a {font-size:0.8em;color:#1466ad;}#aceptacion-home {width:100%;text-align:center;color:white;font-size:.8em;}.text-center.buttons-inline {margin-top:2rem;margin-bottom:2rem;}@media only screen and (min-width:1040px) {.site-navbar ul li a {color:white;}}@media only screen and (min-width:601px) {.entry-content .btn {margin:auto;display:block;margin-bottom:1rem !important;}.titulo-desplegable-closed.pregunta,.titulo-desplegable-open.pregunta{min-height:100px;}.site-navbar .sub-menu {background:#f8f8f8 !important;}.sub-menu li:hover {background-color:transparent !important;border-bottom:1px solid #20619d !important;}.site-navbar .sub-menu li a {color:#20619d;}ul.sub-menu {width:500px;padding-left:1em !important;padding-bottom:1em !important;}.site-navbar-right .search-field::-webkit-input-placeholder {color:white;}.site-header.with-header {position:sticky;top:0px;z-index:99;}.site-logo img {max-width:220px;}.modal {display:none;width:100%;height:100vh;position:absolute;background-color:#0006;z-index:100;left:0;top:0;}.modal-content {width:400px;max-width:100%;margin:auto;position:relative;}.modal-content #wpcf7-f113158-o1 {width:100%;height:100%;background-color:#20619d;padding:10%;}.modal-content #close {position:absolute;right:10px;top:10px;cursor:pointer;z-index:999 !important;}.modal-content .acceptance a {display:inline-block !important;}.modal-content #cuerpo input {height:50px;margin-bottom:5%;}.modal-content #cuerpo textarea {height:50px;margin-bottom:5%;}.modal #captador_leads_home #cuerpo input {padding-left:1em;background-color:white;border:none;font-weight:600;color:black;}.modal #captador_leads_home .wpcf7-form-control.wpcf7-submit {background-color:orange !important;padding-left:0 !important;color:white !important;}.modal #captador_leads_home #cuerpo input, .modal #captador_leads_home #cuerpo select{width:100%;}#captador_leads_home #cuerpo select{margin-bottom:2em;}.modal #aceptacion-home{width:100%;}.modal #aceptacion-home a {display:inline-block;color:white;}.acceptance a {display:inline-block !important;}.modal form{background-color:#20619d;}.modal .sidebar-form {box-shadow:none;}.buttonNewsLetter {background-color:#f98f06;border:none;padding:.5em;color:white;padding-top:.8em;padding-bottom:.8em;margin-left:-4px;}.buttonNewsLetter:hover {cursor:pointer;}.ad-left {position:absolute;left:-160px;width:160px;height:100%;}.ad-right {position:absolute;right:-160px;width:160px;height:100%;}body, main > #content-wrapper {position:relative;}.citaprevialist {padding-left:2em;}.list-3 li {width:33%;display:inline-block;}.wpcf7-response-output.wpcf7-display-none.wpcf7-mail-sent-ng {background-color:white;border:none;text-align:center;width:50%;margin:auto;padding:1%;}.flex-fluid {justify-content:left !important;}.home .entry-content {max-width:100% !important;flex-basis:100% !important;}.header-home {background-color:#20619d;padding-top:1%;padding-bottom:1%;}.header-home #content-wrapper{background-color:transparent;}div.wpcf7 {width:100%;}h3.hrf-title {background-color:transparent !important;}.modal{display:none;}}@media only screen and (max-width:600px) {.home .pregunta {font-size:1em !important;}.social-sticky {display:none;}.home .gallery .gallery-item {padding:0;}aside .sidebar-form {display:none;}.home .lead-central {display:none;}.faq-column ul li h2 {margin:0 !important;}.desplegable.respuesta {margin-top:1rem;}.page h1 {color:black !important;font-size:2.2em !important;font-weight:400;}.cluster ul li a {font-size:1em;}.entry-content .btn {width:100%;}.faq-column {flex-basis:100%;}.pre-title::before {margin-top:1em !important;content:"";display:block;}#menu-item-61939 {height:60px;}#menu-item-61939 > a {color:black !important;}.site-navbar.site-navbar-right.active ul li a {color:black !important;}.site-navbar .menu-item-has-children::after {border-color:black !important;}.lead-central .wpcf7-form-control.wpcf7-submit {flex-basis:100%;padding:.5em;margin-top:1em !important;}#captador_leads_central #cuerpo input, #captador_leads_central #cuerpo select, #captador_leads_central #cuerpo span {flex-basis:100%;outline:none;border:none;color:black;box-sizing:border-box;width:100%;margin-top:.2em;}.modal #captador_leads_home .wpcf7-form-control.wpcf7-submit {background-color:orange !important;padding-left:0 !important;}.modal #captador_leads_home #cuerpo input {padding-left:1em;background-color:white;color:white !important;border:none;font-weight:600;}.button-home {flex-basis:100%;}.single h1 {font-size:1.8em !important;font-weight:400;}.single h2 {font-size:1.8em;margin-bottom:2rem;}.page h2 {font-size:2em;}.page h3 {font-size:1.5em !important;}.single h3 {margin-bottom:2rem;}.buscador-mobile .search-field {background-color:transparent !important;border:none !important;box-shadow:none !important;border-bottom:1px solid #5a7fcbcc !important;border-radius:0 !important;padding-bottom:.2em !important;color:white;}.buscador-mobile .search-submit {display:none;}.buscador-mobile .search-input {width:100%;}.buscador-mobile .search-input input::-webkit-input-placeholder {color:white;}.buscador-mobile {margin-bottom:.4em;}.site-header.with-header .container:last-of-type {display:block;}.site-header.with-header {flex-direction:column;}.buscador-mobile {display:none;}.buttonNewsLetter-mobile {background-color:#f98f06;border:none;padding:.5em .1em;color:white;width:100%;border-radius:4px;box-shadow:2px 2px 2px #0006;margin-top:.4em;margin-bottom:.4em;}.buttonNewsLetter-mobile {display:block;}.search-mobile{display:block;background:none;border:none;color:white;display:block;padding-left:1em;}.jumbotron {padding:.5rem 0;}.enlace-categorias {margin-top:.5em;}.lista-ayudas h2 {font-size:.9em;}.lead-central {margin-top:2em !important;}.lead-central #titulo {font-size:1.5em;line-height:1em;}.lead-central #cuerpo input, .lead-central #cuerpo select {width:90%;}.lead-central .wpcf7-form-control.wpcf7-submit {width:90% !important;}.lead-central #aceptacion-home {color:white;font-size:.8em;}.lead-central #aceptacion-home a {color:white;}.comment-content.post-content p {word-break:break-word;}#captador_leads_home input[type="checkbox"] {width:auto !important;}.home h1 {font-size:1em !important;text-align:center;font-weight:400;}.citaprevialist {padding-left:0;}.button-home {width:100%;font-size:1em;margin-bottom:.5em;margin-top:.5em;}.masonry {width:100%;}.cat-item {flex-basis:100%;}.column {flex-basis:100%;}.list-3 li {width:100%;display:block;}.wpcf7-form-control.wpcf7-acceptance {z-index:1000;}#aceptacion-home {font-size:.5em;}#aceptacion-home a {color:white;display:inline;}.site-navbar ul li a {color:black;}.header-home {display:none;}.cluster .section {flex-basis:100%;padding-left:10%;}.cluster2 .section {flex-basis:100%;padding-left:10%;}.cluster3 .section {flex-basis:100%;padding-left:10%;}.lead {padding:10% !important;}#captador_leads_home input {width:100% !important;margin-top:5% !important;}#captador_leads_home input[type="email"] {width:100%;}#captador_leads_home input[type="text"] {width:100%;}#captador_leads_home select {width:100% !important;margin-top:4%;padding-left:0 !important;}#captador_leads_home #titulo {font-size:1.3em !important;line-height:1em !important;margin:.2em !important;}.site-header {position:sticky !important;top:0px !important;left:0px !important;width:100% !important;z-index:100 !important;}.modal {display:none;position:fixed;width:100%;height:100%;background-color:#0006;z-index:1000000000000000;padding:10% 5%;top:0;left:0;}.modal-content {width:100%;position:relative;top:10px;}.modal-content #wpcf7-f113158-o1 {width:100%;height:100%;background-color:#20619d;padding:10%;}.modal-content #close {position:absolute;right:10px;top:10px;cursor:pointer;z-index:999 !important;}.modal-content #cuerpo input {height:50px;margin-bottom:5%;}.modal-content #cuerpo textarea {height:50px;margin-bottom:5%;}.buttonNewsLetter {background-color:#f98f06;border:none;padding-top:.4em;padding-bottom:.4em;color:white;font-weight:bold;width:100%;margin-top:.5em;margin-bottom:.5em;font-size:.9em;line-height:1em;}}@media only screen and (max-width:1580px) {.container {width:70rem !important;}}@media only screen and (min-width:750px) and (max-width:1050px) {#menu-item-61939 > a {color:black !important;text-align:left !important;}.site-navbar .menu-item-has-children::after {border-color:white !important;}.cluster .section {flex-basis:30%;}.button-home {width:32%;font-size:1em;}.lead-central #cuerpo input, .lead-central #cuerpo select {width:95%;}}@media screen and (-webkit-min-device-pixel-ratio:0) {button.buttonNewsLetter {position:relative;}}@media only screen and (max-width:1040px) {.menu-desktop {display:none !important;}li.menu-item.search {display:none;}li.menu-item.button-modal {display:none;}}@media only screen and (min-width:1041px) {.menu-mobile {display:none !important;}}#content-wrapper{position:relative;}.banner-aside {height:100%;left:-170px;position:absolute;display:none;}.banner-aside .banner-sticky{position:sticky;top:4rem;}@media(min-width:1500px){.banner-aside {display:block;}}html{-webkit-box-sizing:border-box;box-sizing:border-box}*,*:before,*:after{-webkit-box-sizing:inherit;box-sizing:inherit}*{margin:0;padding:0;outline:0;-webkit-overflow-scrolling:touch}audio,canvas,iframe,img,video{vertical-align:middle;max-width:100%}img,video{height:auto}table{border-collapse:collapse;border-spacing:0}a,button:focus,.btn:focus{outline:0}p img{margin-bottom:1rem}textarea{resize:vertical}[role="button"]{cursor:pointer}[tabindex="-1"]:focus{outline:none}pre{overflow:hidden}dt{font-weight:bold;text-decoration:underline}dd{margin:0;padding:0 0 0.5em 0}b,strong{font-weight:bold;color:black}i,em{font-style:italic}figure{margin-bottom:1rem}fieldset{padding:1rem}@font-face{font-family:'Lato';font-style:normal;font-weight:300;src:url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-300.eot");src:local("Lato Light"),local("Lato-Light"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-300.eot?#iefix") format("embedded-opentype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-300.woff2") format("woff2"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-300.woff") format("woff"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-300.ttf") format("truetype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-300.svg#Lato") format("svg")}@font-face{font-family:'Lato';font-style:normal;font-weight:400;src:url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-regular.eot");src:local("Lato Regular"),local("Lato-Regular"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-regular.eot?#iefix") format("embedded-opentype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-regular.woff2") format("woff2"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-regular.woff") format("woff"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-regular.ttf") format("truetype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-regular.svg#Lato") format("svg")}@font-face{font-family:'Lato';font-style:normal;font-weight:700;src:url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-700.eot");src:local("Lato Bold"),local("Lato-Bold"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-700.eot?#iefix") format("embedded-opentype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-700.woff2") format("woff2"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-700.woff") format("woff"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-700.ttf") format("truetype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/lato/lato-v13-latin-700.svg#Lato") format("svg")}@font-face{font-family:'Montserrat';font-style:normal;font-weight:400;src:url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-regular.eot");src:local("Montserrat Regular"),local("Montserrat-Regular"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-regular.eot?#iefix") format("embedded-opentype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-regular.woff2") format("woff2"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-regular.woff") format("woff"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-regular.ttf") format("truetype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-regular.svg#Montserrat") format("svg")}@font-face{font-family:'Montserrat';font-style:normal;font-weight:700;src:url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-700.eot");src:local("Montserrat Bold"),local("Montserrat-Bold"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-700.eot?#iefix") format("embedded-opentype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-700.woff2") format("woff2"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-700.woff") format("woff"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-700.ttf") format("truetype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/montserrat/montserrat-v10-latin-700.svg#Montserrat") format("svg")}html{font-size:16px;-ms-overflow-style:scrollbar;-webkit-tap-highlight-color:transparent}body{font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol";font-size:1rem;color:#333;line-height:1.5;word-wrap:break-word;overflow-x:hidden;background-color:white}input,button,select,textarea{font-family:inherit;font-size:inherit;line-height:inherit}hr{margin:2em 0;height:1px;border:0;border-top:1px solid #ccc}figure{display:inline-block}figure img{margin-bottom:0.5rem;line-height:1}figure figcaption{font-size:0.9rem;color:#818a91}.flex{-webkit-box-sizing:border-box;box-sizing:border-box;display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-flex:0;-ms-flex:0 1 auto;flex:0 1 auto;-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-direction:row;flex-direction:row;-ms-flex-wrap:wrap;flex-wrap:wrap}.flex .right{margin-left:auto}.flex .left{margin-right:auto}.flex-fluid{margin-right:-1rem;margin-left:-1rem}a{color:#0275d8;text-decoration:none}a:hover{color:#0275d8}h1,h2,h3,h4,h5,h6{font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol";font-weight:700;line-height:1.25;color:#111;text-rendering:optimizeLegibility;margin-bottom:1rem;margin-top:2.5rem}h1 a,h2 a,h3 a,h4 a,h5 a,h6 a{color:inherit}h1 a:hover,h2 a:hover,h3 a:hover,h4 a:hover,h5 a:hover,h6 a:hover{text-decoration:none}h1 small,h2 small,h3 small,h4 small,h5 small,h6 small{font-weight:normal;line-height:1;font-weight:400;line-height:1.35;letter-spacing:-0.02em;font-size:75%}.title{font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol"}.lead{font-size:1.25rem}h1{font-size:3rem}h2{font-size:2.25rem}h3{font-size:1.75rem;margin-bottom:0.25rem}h4{font-size:1.25rem}h5{font-size:1.15rem}h6{font-size:1rem}h1.has-background,h2.has-background,h3.has-background,h4.has-background,h5.has-background,h6.has-background{padding:20px 30px}p,blockquote,hr,pre,ol,ul,dl,table,fieldset,figure,address,form{margin-bottom:1.5rem;font-size:1.125rem}ol,ul{padding-left:2rem}ol li,ul li{margin-bottom:1rem}mark,code,samp,kbd{position:relative;top:-1px;padding:4px 4px 2px 4px;display:inline-block;line-height:1;color:rgba(49,52,57,0.85)}time,cite,small,figcaption{font-size:.85rem}abbr[title],dfn[title]{border-bottom:1px dotted rgba(0,0,0,0.5);cursor:help}blockquote,.blockquote{padding:1rem;border:1px solid #eee;border-left:4px solid rgba(0,0,0,0.1);background-color:#fdfdfd;color:rgba(51,51,51,0.65)}blockquote p,.blockquote p{margin-bottom:.5rem}mark{background-color:yellow}address{margin-bottom:1rem;font-style:normal;line-height:inherit}code{background:#e0e1e1}.container{max-width:100%;width:48rem;margin:0 auto;padding:0 1rem}.container-fluid{padding:1rem;max-width:100%;width:100%}.entry-footer{margin:1rem auto}.site-thumbnail{margin-bottom:1.5rem}.site-header{min-height:56px;padding:0;color:#000;font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol";font-size:1rem;background-color:#fff;border-bottom:1px solid #dbdbdb;display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center}.site-header .container,.site-header .container-fluid{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center;padding:0 1rem}.site-header a{color:#000;display:block;text-decoration:none;line-height:1}.site-logo{margin-right:1rem;font-size:1.25rem;padding:0.5rem 0}.site-logo p{margin:0}.site-logo img{max-width:150px}.site-logo,.site-navbar,.site-trigger{display:inline-block}.site-navbar-left{margin-left:1rem}.site-navbar-right,.site-trigger{margin-left:auto !important}.site-nav-trigger{position:relative;display:block;width:24px;height:28px;overflow:hidden;white-space:nowrap;color:transparent;z-index:3}.site-nav-trigger span{position:absolute;top:50%;right:0;-webkit-transition:background 0.3s 0.3s;transition:background 0.3s 0.3s;display:inline-block;height:3px;width:24px;background:#000}.site-nav-trigger span:before,.site-nav-trigger span:after{content:'';height:3px;width:24px;background:#000;position:absolute;-webkit-backface-visibility:hidden;backface-visibility:hidden;right:0;-webkit-transition:-webkit-transform 0.3s 0.3s;transition:-webkit-transform 0.3s 0.3s;transition:transform 0.3s 0.3s;transition:transform 0.3s 0.3s, -webkit-transform 0.3s 0.3s}.site-nav-trigger span:before{top:-6px}.site-nav-trigger span:after{top:6px}.navbar-fixed-top{position:fixed;top:0;width:100%}.site-navbar{display:none}.site-navbar ul{list-style-type:none;margin:0;padding:0}.site-navbar ul li{padding-bottom:0;display:inline-block;margin-bottom:0}.site-navbar ul li a{display:block;padding:1.25rem;font-size:1rem}.site-navbar .menu-item-has-children{position:relative}.site-navbar .menu-item-has-children li:last-child{border-bottom:none}.site-navbar .menu-item-has-children a{padding-right:2.25rem}@media (max-width:1040px){.site-navbar .menu-item-has-children:before{content:"";display:inline-block;padding:24px;width:2.25rem;position:absolute;right:0}}.site-navbar .menu-item-has-children:after{content:"";border:solid black;border-width:0 2px 2px 0;display:inline-block;padding:3px;position:absolute;right:0.75rem;top:27px;-webkit-transform:translateY(-48%) rotate(45deg);transform:translateY(-48%) rotate(45deg)}@media (min-width:1040px){.site-navbar .sub-menu{background:#fff;border:1px solid #bbb;padding:0;position:absolute;top:100%;left:0.5em;display:none;z-index:1000}.site-navbar .sub-menu ul{left:100%;right:auto;top:0}.site-navbar .sub-menu li{display:inline-block;width:14rem}.site-navbar .sub-menu li:hover{background-color:lightgrey}.site-navbar .sub-menu li a{width:100%;color:black}.site-navbar .menu-item-has-children:hover>.sub-menu{display:block}.site-navbar.site-navbar-right .sub-menu{right:0.5rem;left:auto}.site-navbar.site-navbar-right .sub-menu ul{right:100%}}.site-navbar-open.site-navbar::after{width:0;height:0;opacity:0;-webkit-transition:opacity 0.5s, width 0.1s 0.5s, height 0.1s 0.5s;transition:opacity 0.5s, width 0.1s 0.5s, height 0.1s 0.5s}.site-navbar-open.site-navbar{-webkit-transform:translate3d(0, 0, 0);transform:translate3d(0, 0, 0)}.site-overlay{display:none}@media (min-width:1040px){.site-header{margin-bottom:0rem}.center-navbar .site-navbar{margin:0 auto}.site-navbar{display:block}.site-navbar ul li a{display:inline-block}.site-trigger{display:none}}@media (max-width:1040px){body.active{width:100%}.site-navbar{position:fixed;display:-webkit-box;display:-ms-flexbox;display:flex;bottom:9rem;right:1rem;width:200px;-webkit-transform:translateX(300px);transform:translateX(300px);-webkit-transition:300ms ease all;transition:300ms ease all;z-index:100000000;opacity:1;max-height:400px;overflow-y:scroll;border-radius:10px}.site-navbar ul{width:100%;bottom:0;background:white}.site-navbar ul.sub-menu{display:none;background:#e7e7e7}.site-navbar ul li{width:100%;border-bottom:1px solid #eee}.site-navbar ul li a{color:black;background:transparent}.site-navbar>ul>li>a{font-weight:bold;cursor:default;padding:0.75rem;background:white}.site-navbar.active{-webkit-transform:translateX(0);transform:translateX(0)}.site-overlay.active{opacity:0.75;position:fixed;height:100%;width:100%;top:0;background:#000000;display:block;z-index:10}}@media (max-width:1040px){.site-header.with-header{min-height:0;border:none}.site-header.with-header .site-logo{width:100%;text-align:center}.site-header.with-header .site-trigger{margin:0 auto;position:fixed;display:block;bottom:4rem;right:1.5rem;z-index:1000000000;width:64px;height:64px;border:0;border-radius:50%;opacity:1;padding:1rem;-webkit-box-shadow:0px 5px 10px 0px rgba(0,0,0,0.5);box-shadow:0px 5px 10px 0px rgba(0,0,0,0.5);background-color:white;-webkit-transition:300ms ease all;transition:300ms ease all;display:block}.site-header.with-header .site-trigger a{color:black}.site-header.with-header .site-trigger .site-nav-trigger{margin:0 auto}.site-header.with-header .site-trigger span{background-color:#252525;height:5px}.site-header.with-header .site-trigger span:before,.site-header.with-header .site-trigger span:after{background-color:#252525;height:5px}.site-header.with-header .site-trigger span:before{top:-8px}.site-header.with-header .site-trigger span:after{top:8px}}.jumbotron{padding:3rem 0;width:100%;background:#025aa5;background-position:center;background-size:cover}.jumbotron .title{position:relative;font-size:2.75rem;margin:0;color:white}.jumbotron .subtitle{font-size:1.25rem;font-weight:300;margin-bottom:0;margin-top:1rem;color:white;line-height:1.5}.jumbotron .container{position:relative}.jumbotron .btn{margin-top:3rem}@media (min-width:48rem){.jumbotron .subtitle{font-size:1.3rem}}.default-header{width:100%;padding:2rem 0;padding-bottom:0}.default-header .title{position:relative;font-weight:700;color:black;font-size:2.75rem;margin-top:0;margin-bottom:0}.default-header .subtitle{font-size:1.25rem;font-weight:400;margin-bottom:0;margin-top:1rem;color:rgba(0,0,0,0.75);line-height:1.5}.default-header .container{position:relative}.default-header .btn{margin-top:3rem}.default-header .category{margin:0;text-transform:uppercase;font-size:14px}@media (min-width:48rem){.default-header .subtitle{font-size:1.3rem}}.site-footer{padding:2rem 0;border-top:1px solid #eee}.site-footer{padding:1rem;border-top:1px solid #dbdbdb;letter-spacing:1px;background-color:white}.site-footer .widget-area-footer{-webkit-box-pack:justify;-ms-flex-pack:justify;justify-content:space-between;display:-webkit-box;display:-ms-flexbox;display:flex;margin:0 -1rem}@media (max-width:48rem){.site-footer .widget-area-footer{-ms-flex-wrap:wrap;flex-wrap:wrap}}.site-footer .widget-area{color:black;font-size:14px;padding:0}.site-footer .widget-area .widget-title{font-size:16px;font-weight:700;text-transform:uppercase;letter-spacing:1px;margin-bottom:1rem}.site-footer .widget-area .widget{padding:1.25rem;width:100%}.site-footer .widget-area ul li{line-height:1}.site-footer .widget-area ul li a{font-size:14px;color:black}.site-footer .widget-area p{font-size:14px}.site-footer .widget-area a{color:black}.site-footer .credits{padding:1rem 0;display:block}.site-footer .credits a{color:black}.site-footer .credits p{font-size:1rem}.entry-item{padding:1rem;width:100%;-ms-flex-preferred-size:100%;flex-basis:100%;max-width:100%}.entry-item .entry-title{margin-top:0;margin-bottom:0.25rem;font-size:1.25rem;color:black}.entry-item .entry-title a{text-decoration:none;display:block}.entry-item p{margin-bottom:0;font-size:1rem}.entry-item img{width:100%}.entry-item .entry-header{margin:0;clear:both}.entry-item .entry-date{float:left}.entry-item .entry-date p{font-size:14px;color:#808080}.entry-item .entry-category{float:right}.entry-item .entry-category a{color:black;text-decoration:none}.entry-item .entry-author p{font-size:14px;color:#666666;text-transform:uppercase}.entry-item .entry-read-more{display:block;margin-top:10px}@media (min-width:25.875rem){.entry-item{-ms-flex-preferred-size:50%;flex-basis:50%;max-width:50%}.column-list{-ms-flex-preferred-size:100%;flex-basis:100%;max-width:100%}}@media (min-width:48rem){.column-half{-ms-flex-preferred-size:50%;flex-basis:50%;max-width:50%}.column-quarter{-ms-flex-preferred-size:25%;flex-basis:25%;max-width:25%}.column-third{-ms-flex-preferred-size:33.33333333%;flex-basis:33.33333333%;max-width:33.33333333%}.columns-1 .entry-item{-ms-flex-preferred-size:100%;flex-basis:100%;max-width:100%}.columns-2 .entry-item{-ms-flex-preferred-size:50%;flex-basis:50%;max-width:50%}.columns-3 .entry-item{-ms-flex-preferred-size:33.33333333%;flex-basis:33.33333333%;max-width:33.33333333%}.columns-4 .entry-item{-ms-flex-preferred-size:25%;flex-basis:25%;max-width:25%}.columns-5 .entry-item{-ms-flex-preferred-size:20%;flex-basis:20%;max-width:20%}.columns-6 .entry-item{-ms-flex-preferred-size:16.6666666666%;flex-basis:16.6666666666%;max-width:16.6666666666%}.columns-7 .entry-item{-ms-flex-preferred-size:14.28%;flex-basis:14.28%;max-width:14.28%}}.entry-related .entry-title{margin-top:0.5rem;color:black;font-weight:400;line-height:1.1}.entry-wrapper{padding:1rem;border:1px solid #eee}.custom-link .btn{border-color:#9c7e31 #90742d #786025 !important;border-radius:3px;background:#f0c14b;background:-webkit-gradient(linear, left top, left bottom, from(#f7dfa5), to(#f0c14b)) repeat scroll 0 0 transparent;background:linear-gradient(to bottom, #f7dfa5, #f0c14b) repeat scroll 0 0 transparent;color:#111;margin-top:1rem;border:1px solid black;font-size:.8rem;font-weight:bold;padding:.5rem}.custom-link .btn:hover{background:#eeb933;background:-webkit-gradient(linear, left top, left bottom, from(#f5d78e), to(#eeb933)) repeat scroll 0 0 transparent;background:linear-gradient(to bottom, #f5d78e, #eeb933) repeat scroll 0 0 transparent;color:#111 !important}.featured-item{-ms-flex-preferred-size:100%;flex-basis:100%;max-width:100%;position:relative}.featured-item .featured-wrapper{position:relative;min-height:360px}@media (max-width:48rem){.featured-item .featured-wrapper{max-height:200px;min-height:200px;overflow:hidden}}.featured-item a{display:block}.featured-item a:after{content:"";background:-webkit-gradient(linear, left top, left bottom, from(transparent), to(rgba(0,0,0,0.9)));background:linear-gradient(to bottom, transparent 0%, rgba(0,0,0,0.9) 100%);width:100%;height:100%;position:absolute;top:0;left:0;-webkit-transition:all 0.3s linear;transition:all 0.3s linear}.featured-item a:hover:after{background:-webkit-gradient(linear, left top, left bottom, from(rgba(0,136,204,0)), to(rgba(0,136,204,0.6)));background:linear-gradient(to bottom, rgba(0,136,204,0) 0%, rgba(0,136,204,0.6) 100%);-webkit-transition:all 0.3s linear;transition:all 0.3s linear}.featured-item img{border:none;width:100%;height:100%;position:absolute;-o-object-fit:cover;object-fit:cover;-o-object-position:50% 50%;object-position:50% 50%}.featured-item .entry-title{position:absolute;bottom:0;padding:1rem;margin:0;color:white;z-index:10;width:100%;font-size:2rem}@media (min-width:48rem){.featured-item{-ms-flex-preferred-size:33.33333333%;flex-basis:33.33333333%;max-width:33.33333333%}.featured-item:first-child{padding-left:1rem}.featured-item:nth-child(3n+1){padding-left:1rem}.featured-item:nth-child(3n){padding-right:1rem}}@media (min-width:48rem){.home .featured-item{margin-top:2rem}}.entry-related .entry-related-item a{display:block}table{border-collapse:collapse;border-spacing:0;max-width:100%;width:100%;empty-cells:show;font-size:15px;line-height:24px}table caption{text-align:left;font-size:14px;font-weight:500;color:#676b72}th{text-align:left;font-weight:700;vertical-align:bottom}td{vertical-align:middle}th,td{padding:0.5rem;border-bottom:1px solid rgba(0,0,0,0.05)}th:first-child,td:first-child{padding-left:0}th:last-child,td:last-child{padding-right:0}@media screen and (max-width:48rem){table{overflow-x:auto;display:block}}.list ul{list-style-type:none;padding:.25rem;margin:0}.list ul li{margin-bottom:-1px;padding:0.5rem}.list ul a{color:#222}.list ul a.active{font-weight:bold}.blockquote-primary{border-left-color:#0275d8}.blockquote-secondary{border-left-color:#ff4081}.blockquote-info{border-left-color:#5bc0de}.blockquote-success{border-left-color:#5cb85c}.blockquote-warning{border-left-color:#f0ad4e}.blockquote-danger{border-left-color:#d9534f}.pagination{display:block;padding-left:0;margin-top:1rem;margin-bottom:1rem;border-radius:.25rem;text-align:center}.pagination:after,.pagination:before{content:" ";display:table}.pagination:after{clear:both}.pagination ul,.pagination ul li{display:inline}.pagination li:first-child span{margin-left:0;border-top-left-radius:0;border-bottom-left-radius:0}.pagination li:first-child a,.pagination li:first-child span{border-top-right-radius:0;border-bottom-right-radius:0}.pagination a,.pagination span{position:relative;float:left;padding:.5rem .75rem;line-height:1.5;color:#333;text-decoration:none;background-color:#fff;border:1px solid #ddd;margin-right:5px;font-size:12px;text-transform:uppercase}.pagination a:focus,.pagination a:hover{background-color:#eceeef;border-color:#ddd}.pagination .current,.pagination .current:focus,.pagination .current:hover{z-index:2;cursor:default;background-color:#eceeef}.pagination .next,.pagination .prev{margin-top:0}.alert{padding:0.75rem 1.25rem;margin-bottom:1rem;border:1px solid transparent;border-radius:0.25rem}.alert p{margin-bottom:0}.alert strong{color:inherit}.alert-heading{color:inherit}.alert-link{font-weight:bold}.alert-dismissible .close{position:relative;top:-0.75rem;right:-1.25rem;padding:0.75rem 1.25rem;color:inherit}.alert-success{background-color:#dff0d8;border-color:#d0e9c6;color:#3c763d}.alert-success hr{border-top-color:#c1e2b3}.alert-success .alert-link{color:#2b542c}.alert-info{background-color:#d9edf7;border-color:#bcdff1;color:#31708f}.alert-info hr{border-top-color:#a6d5ec}.alert-info .alert-link{color:#245269}.alert-warning{background-color:#fcf8e3;border-color:#faf2cc;color:#8a6d3b}.alert-warning hr{border-top-color:#f7ecb5}.alert-warning .alert-link{color:#66512c}.alert-danger{background-color:#f2dede;border-color:#ebcccc;color:#a94442}.alert-danger hr{border-top-color:#e4b9b9}.alert-danger .alert-link{color:#843534}.badge{display:inline-block;padding:0.25em 0.4em;font-size:0.85rem;line-height:1;color:#fff;text-align:center;white-space:nowrap;vertical-align:baseline;border-radius:0.25rem}.badge:empty{display:none}.btn .badge{position:relative;top:-1px}a.badge:focus,a.badge:hover{color:#fff;text-decoration:none;cursor:pointer}.badge-pill{padding-right:0.6em;padding-left:0.6em;border-radius:10rem}.badge-default{background-color:#636c72}.badge-default[href]:focus,.badge-default[href]:hover{background-color:#4b5257}.badge-primary{background-color:#0275d8}.badge-primary[href]:focus,.badge-primary[href]:hover{background-color:#025aa5}.badge-success{background-color:#5cb85c}.badge-success[href]:focus,.badge-success[href]:hover{background-color:#449d44}.badge-info{background-color:#5bc0de}.badge-info[href]:focus,.badge-info[href]:hover{background-color:#31b0d5}.badge-warning{background-color:#f0ad4e}.badge-warning[href]:focus,.badge-warning[href]:hover{background-color:#ec971f}.badge-danger{background-color:#d9534f}.badge-danger[href]:focus,.badge-danger[href]:hover{background-color:#c9302c}.breadcrumbs{padding-bottom:0.75rem;list-style:none;border-radius:0.25rem}.breadcrumbs:after{display:block;content:"";clear:both}.breadcrumbs .item{float:left}.breadcrumbs .item+.item::before{display:inline-block;padding-right:0.5rem;padding-left:0.5rem;color:#636c72;content:"/"}.breadcrumbs .item+.item:hover::before{text-decoration:underline}.breadcrumbs .item.active{color:#636c72}.masonry,.gallery-masonry.gallery{padding:0;-webkit-column-gap:0.5em;column-gap:0.5em;margin-left:-0.5em;margin-right:-0.5em;display:block}.masonry:after,.masonry:before,.gallery-masonry.gallery:after,.gallery-masonry.gallery:before{content:" ";display:table}.masonry:after,.gallery-masonry.gallery:after{clear:both}.masonry .item,.masonry .gallery-item,.gallery-masonry.gallery .item,.gallery-masonry.gallery .gallery-item{-webkit-box-sizing:border-box;box-sizing:border-box;display:inline-block;background:#fff;margin:0 0 0.5em;width:100%;min-height:84px;max-width:100%}.masonry .item img,.masonry .gallery-item img,.gallery-masonry.gallery .item img,.gallery-masonry.gallery .gallery-item img{width:100%;margin-bottom:0}.masonry .item .gallery-icon,.masonry .gallery-item .gallery-icon,.gallery-masonry.gallery .item .gallery-icon,.gallery-masonry.gallery .gallery-item .gallery-icon{margin-bottom:0.5rem}@media only screen and (min-width:25.875rem){.masonry,.gallery-masonry.gallery{-webkit-column-count:2;column-count:2}}@media only screen and (min-width:48rem){.masonry,.gallery-masonry.gallery{-webkit-column-count:3;column-count:3}}.masonry .card,.gallery-masonry.gallery .card{margin-bottom:0}@media (min-width:48rem){.gallery-masonry.gallery.gallery-columns-2{-webkit-column-count:2;column-count:2}.gallery-masonry.gallery.gallery-columns-3{-webkit-column-count:3;column-count:3}.gallery-masonry.gallery.gallery-columns-4{-webkit-column-count:4;column-count:4}.gallery-masonry.gallery.gallery-columns-5{-webkit-column-count:5;column-count:5}.gallery-masonry.gallery.gallery-columns-6{-webkit-column-count:6;column-count:6}.gallery-masonry.gallery.gallery-columns-7{-webkit-column-count:7;column-count:7}.gallery-masonry.gallery.gallery-columns-8{-webkit-column-count:8;column-count:8}.gallery-masonry.gallery.gallery-columns-9{-webkit-column-count:9;column-count:9}}.btn,.button{padding:0.75rem 1.25rem;font-size:1rem;margin:0.5rem 0;display:inline-block;text-align:center;cursor:pointer;color:#333;background-color:#eee;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;border-radius:4px;max-width:100%;margin-right:1rem;border:0;-webkit-box-shadow:0 1px 1px 0 rgba(0,0,0,0.14),0 2px 1px -1px rgba(0,0,0,0.2),0 1px 3px 0 rgba(0,0,0,0.12);box-shadow:0 1px 1px 0 rgba(0,0,0,0.14),0 2px 1px -1px rgba(0,0,0,0.2),0 1px 3px 0 rgba(0,0,0,0.12)}@media (max-width:48rem){.btn,.button{width:100%;margin:0.5rem 0}}.btn:focus,.btn:hover,.button:focus,.button:hover{text-decoration:none;color:#333;background-color:#ccc}.btn:disabled,.btn.disabled,.button:disabled,.button.disabled{cursor:not-allowed;opacity:.65}.btn-primary{color:white;background-color:#0275d8}.btn-primary:hover,.btn-primary:focus,.btn-primary:active,.btn-primary.active,.btn-primary:active:hover,.btn-primary:active:focus{background-color:#0267bf;border-color:#0267bf;color:white}.btn-outline-primary{color:#0275d8;background-color:transparent;border:1px solid #0275d8}.btn-outline-primary:hover,.btn-outline-primary:focus,.btn-outline-primary:active,.btn-outline-primary.active,.btn-outline-primary:active:hover,.btn-outline-primary:active:focus{color:#fff;background-color:#0275d8}.btn-secondary{color:white;background-color:#ff4081}.btn-secondary:hover,.btn-secondary:focus,.btn-secondary:active,.btn-secondary.active,.btn-secondary:active:hover,.btn-secondary:active:focus{background-color:#ff2770;border-color:#ff2770;color:white}.btn-outline-secondary{color:#ff4081;background-color:transparent;border:1px solid #ff4081}.btn-outline-secondary:hover,.btn-outline-secondary:focus,.btn-outline-secondary:active,.btn-outline-secondary.active,.btn-outline-secondary:active:hover,.btn-outline-secondary:active:focus{color:#fff;background-color:#ff4081}.btn-success{color:white;background-color:#5cb85c}.btn-success:hover,.btn-success:focus,.btn-success:active,.btn-success.active,.btn-success:active:hover,.btn-success:active:focus{background-color:#4cae4c;border-color:#4cae4c;color:white}.btn-outline-success{color:#5cb85c;background-color:transparent;border:1px solid #5cb85c}.btn-outline-success:hover,.btn-outline-success:focus,.btn-outline-success:active,.btn-outline-success.active,.btn-outline-success:active:hover,.btn-outline-success:active:focus{color:#fff;background-color:#5cb85c}.btn-info{color:white;background-color:#5bc0de}.btn-info:hover,.btn-info:focus,.btn-info:active,.btn-info.active,.btn-info:active:hover,.btn-info:active:focus{background-color:#46b8da;border-color:#46b8da;color:white}.btn-outline-info{color:#5bc0de;background-color:transparent;border:1px solid #5bc0de}.btn-outline-info:hover,.btn-outline-info:focus,.btn-outline-info:active,.btn-outline-info.active,.btn-outline-info:active:hover,.btn-outline-info:active:focus{color:#fff;background-color:#5bc0de}.btn-warning{color:white;background-color:#f0ad4e}.btn-warning:hover,.btn-warning:focus,.btn-warning:active,.btn-warning.active,.btn-warning:active:hover,.btn-warning:active:focus{background-color:#eea236;border-color:#eea236;color:white}.btn-outline-warning{color:#f0ad4e;background-color:transparent;border:1px solid #f0ad4e}.btn-outline-warning:hover,.btn-outline-warning:focus,.btn-outline-warning:active,.btn-outline-warning.active,.btn-outline-warning:active:hover,.btn-outline-warning:active:focus{color:#fff;background-color:#f0ad4e}.btn-danger{color:white;background-color:#d9534f}.btn-danger:hover,.btn-danger:focus,.btn-danger:active,.btn-danger.active,.btn-danger:active:hover,.btn-danger:active:focus{background-color:#d43f3a;border-color:#d43f3a;color:white}.btn-outline-danger{color:#d9534f;background-color:transparent;border:1px solid #d9534f}.btn-outline-danger:hover,.btn-outline-danger:focus,.btn-outline-danger:active,.btn-outline-danger.active,.btn-outline-danger:active:hover,.btn-outline-danger:active:focus{color:#fff;background-color:#d9534f}.btn-lg{padding:1rem 2rem;font-size:1.5rem}.btn-md{padding:0.75rem 1.5rem;font-size:1rem}.btn-sm{padding:0.25rem 0.5rem;font-size:0.875rem}.btn-block{display:block;width:100%;max-width:48rem;margin:0 auto}.btn-block+.btn-block{margin-top:0.5rem}.search-form{display:-webkit-box;display:-ms-flexbox;display:flex}.btn-search-form{margin:0;height:100%;padding:0.5rem 0.25rem}form{max-width:100%;margin:0 auto;position:relative}label{display:inline-block;font-size:1rem;font-weight:bold}input:not([type="submit"]):not([type="radio"]):not([type="checkbox"]):not([type="file"]),textarea,select{display:inline-block;width:100%;padding:0.75rem;border:1px solid #ccc;-webkit-box-shadow:inset 0 1px 3px #eee;box-shadow:inset 0 1px 3px #eee;border-radius:2px;background-color:white}input:not([type="submit"]):not([type="radio"]):not([type="checkbox"]):not([type="file"]):focus,textarea:focus,select:focus{border-color:#66afe9;outline:none}input:not([type="submit"]):not([type="radio"]):not([type="checkbox"]):focus:valid{border-color:green}input:not([type="submit"]):not([type="radio"]):not([type="checkbox"]):focus:invalid{border-color:red}[readonly],input:not([type="submit"]):disabled,textarea:disabled,select:disabled{background-color:#eaeded;opacity:1;cursor:not-allowed}input[type="file"]{display:block}textarea{height:200px}.form-group{margin-bottom:1rem}input[type="checkbox"]{height:1rem;width:1rem;position:relative;top:3px}input[type="checkbox"]+label{font-size:1rem;margin-left:0.25rem}.ajax-loader{position:absolute;bottom:0;right:-25px}.entry-social{display:-webkit-box;display:-ms-flexbox;display:flex;-ms-flex-wrap:wrap;flex-wrap:wrap;margin-bottom:1rem}.social{background-color:#757575;color:white;font-size:1.25rem;padding:0.5rem;text-align:center;text-decoration:none;-webkit-transition:background-color .5s;transition:background-color .5s;width:64px;margin-right:4px}.social:hover{background-color:#424242}.social.social:hover,.social.social:focus{color:#fff}.social-round .social{border-radius:50%;max-width:48px;height:48px;margin-right:0.25rem}.social-rounded .social{border-radius:15%;margin-right:0.25rem}.social:last-child{margin-right:0}.social.social-icon{color:#757575}.social.social-icon,.social.social-icon:hover{background-color:transparent}.social.social-icon:hover{color:#424242}@font-face{font-family:'FontAwesome';src:url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/fontawesome-webfont.eot");src:url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/fontawesome-webfont.eot?#iefix") format("embedded-opentype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/fontawesome-webfont.woff") format("woff"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/fontawesome-webfont.ttf") format("truetype"),url("https://www.gestion.org/wp-content/themes/orbital/assets/fonts/fontawesome-webfont.svg") format("svg");font-weight:normal;font-style:normal}.social:before{display:inline-block;font-family:"FontAwesome";vertical-align:middle;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}.social-facebook:before{content:"\f09a"}.social-twitter:before{content:"\f099"}.social-telegram:before{content:"\f2c6"}.social-google:before{content:"\f0d5"}.social-email:before{content:"\f003"}.social-pinterest:before{content:"\f0d2"}.social-tumblr:before{content:"\f173"}.social-linkedin:before{content:"\f0e1"}.social-github:before{content:"\f09b"}.social-vk:before{content:"\f189"}.social-instagram:before{content:"\f16d"}.social-amazon:before{content:"\f270"}.social-skype:before{content:"\f17e"}.social-youtube:before{content:"\f167"}.social-vimeo:before{content:"\f27d"}.social-apple:before{content:"\f179"}.social-behance:before{content:"\f1b4"}.social-dribble:before{content:"\f17d"}.social-android:before{content:"\f17b"}.social-whatsapp:before{content:"\f232"}.social-reddit:before{content:"\f1a1"}.social-link:before{content:"\f0c1"}.social-slack:before{content:"\f198"}.social-sticky{top:0;margin-bottom:0;position:fixed;z-index:2000;width:100%}.social-sticky .social{-webkit-transition:padding .1s ease-out;transition:padding .1s ease-out;margin:0;width:100%;-webkit-box-flex:1;-ms-flex:1;flex:1}.social-sticky.social-left,.social-sticky.social-right{-webkit-box-orient:vertical;-webkit-box-direction:normal;-ms-flex-direction:column;flex-direction:column;top:50%;-webkit-transform:translateY(-50%);transform:translateY(-50%);max-width:60px}.social-sticky.social-left.social-count,.social-sticky.social-right.social-count{max-width:85px}.social-sticky.social-right{right:0}.social-sticky.social-bottom{top:auto;bottom:0}@media (min-width:768px){.social-sticky.social-bottom.social-center{-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center}.social-sticky.social-bottom.social-center .social{max-width:64px;-webkit-box-flex:0;-ms-flex:none;flex:none}}.social-count{padding-top:20px}.social-count .social{position:relative}.social-count .social-num{color:white;display:block;font-size:12px;vertical-align:middle;display:inline-block;padding-left:0.35rem;margin-left:0.35rem}.social-count.social-sticky{padding-top:0}@media (min-width:1024px){.entry-social.mobile{display:none}}@media (max-width:1024px){.entry-social.desktop{display:none}}.social-facebook{background-color:#3B5998}.social-grayscale>.social-facebook{background-color:#757575}.social-facebook:hover{background-color:#2d4373}.social-facebook:hover{background-color:#2d4373}.social-grayscale>.social-facebook:hover{background-color:#3B5998}.social-facebook.social-icon{color:#3B5998}.social-facebook.social-icon:hover{color:#2d4373}.social-facebook.social-icon:before{text-indent:0;margin-right:0}.social-twitter{background-color:#1DA1F2}.social-grayscale>.social-twitter{background-color:#757575}.social-twitter:hover{background-color:#0c85d0}.social-twitter:hover{background-color:#0c85d0}.social-grayscale>.social-twitter:hover{background-color:#1DA1F2}.social-twitter.social-icon{color:#1DA1F2}.social-twitter.social-icon:hover{color:#0c85d0}.social-google{background-color:#EA4335}.social-grayscale>.social-google{background-color:#757575}.social-google:hover{background-color:#d62516}.social-google:hover{background-color:#d62516}.social-grayscale>.social-google:hover{background-color:#EA4335}.social-google.social-icon{color:#EA4335}.social-google.social-icon:hover{color:#d62516}.social-pinterest{background-color:#BD081C}.social-grayscale>.social-pinterest{background-color:#757575}.social-pinterest:hover{background-color:#8c0615}.social-pinterest:hover{background-color:#8c0615}.social-grayscale>.social-pinterest:hover{background-color:#BD081C}.social-pinterest.social-icon{color:#BD081C}.social-pinterest.social-icon:hover{color:#8c0615}.social-tumblr{background-color:#395773}.social-grayscale>.social-tumblr{background-color:#757575}.social-tumblr:hover{background-color:#283d51}.social-tumblr:hover{background-color:#283d51}.social-grayscale>.social-tumblr:hover{background-color:#395773}.social-tumblr.social-icon{color:#395773}.social-tumblr.social-icon:hover{color:#283d51}.social-email{background-color:#757575}.social-grayscale>.social-email{background-color:#757575}.social-email:hover{background-color:#5b5b5b}.social-email:hover{background-color:#5b5b5b}.social-grayscale>.social-email:hover{background-color:#757575}.social-grayscale>.social-email:hover{background-color:#5b5b5b}.social-email.social-icon{color:#757575}.social-email.social-icon:hover{color:#5b5b5b}.social-vk{background-color:#54769a}.social-grayscale>.social-vk{background-color:#757575}.social-vk:hover{background-color:#425d79}.social-vk:hover{background-color:#425d79}.social-grayscale>.social-vk:hover{background-color:#54769a}.social-vk.social-icon{color:#54769a}.social-vk.social-icon:hover{color:#425d79}.social-linkedin{background-color:#1c87bd}.social-grayscale>.social-linkedin{background-color:#757575}.social-linkedin:hover{background-color:#156791}.social-linkedin:hover{background-color:#156791}.social-grayscale>.social-linkedin:hover{background-color:#1c87bd}.social-linkedin.social-icon{color:#1c87bd}.social-linkedin.social-icon:hover{color:#156791}.social-whatsapp{background-color:#34AF23}@media (min-width:1024px){.social-whatsapp{display:none}}.social-grayscale>.social-whatsapp{background-color:#757575}.social-whatsapp:hover{background-color:#27851a}.social-whatsapp:hover{background-color:#27851a}.social-grayscale>.social-whatsapp:hover{background-color:#34AF23}.social-whatsapp.social-icon{color:#34AF23}.social-whatsapp.social-icon:hover{color:#27851a}.social-reddit{background-color:#5f99cf}.social-grayscale>.social-reddit{background-color:#757575}.social-reddit:hover{background-color:#3a80c1}.social-reddit:hover{background-color:#3a80c1}.social-grayscale>.social-reddit:hover{background-color:#5f99cf}.social-reddit.social-icon{color:#5f99cf}.social-reddit.social-icon:hover{color:#3a80c1}.social-reddit2{background-color:#5f99cf}.social-grayscale>.social-reddit2{background-color:#757575}.social-reddit2:hover{background-color:#3a80c1}.social-reddit2:hover{background-color:#3a80c1}.social-grayscale>.social-reddit2:hover{background-color:#5f99cf}.social-reddit2.social-icon{color:#5f99cf}.social-reddit2.social-icon:hover{color:#3a80c1}.social-buffer{background-color:#323B43}.social-grayscale>.social-buffer{background-color:#757575}.social-buffer:hover{background-color:#1c2126}.social-grayscale>.social-buffer:hover{background-color:#323B43}.social-buffer.social-icon{color:#323B43}.social-buffer.social-icon:hover{color:#1c2126}.social-telegram{background-color:#0088cc}@media (min-width:1024px){.social-telegram{display:none}}.social-grayscale>.social-telegram{background-color:#757575}.social-telegram:hover{background-color:#2d4373}.social-telegram:hover{background-color:#2d4373}.social-grayscale>.social-telegram:hover{background-color:#0088cc}.social-telegram.social-icon{color:#0088cc}.social-telegram.social-icon:hover{color:#2d4373}.social-telegram.social-icon:before{text-indent:0;margin-right:0}.cookies-window{opacity:1;-webkit-transition:opacity 1s ease;transition:opacity 1s ease}.cookies-window.cookies-invisible{opacity:0}.cookies-animate.cookies-revoke{-webkit-transition:-webkit-transform 1s ease;transition:-webkit-transform 1s ease;transition:transform 1s ease;transition:transform 1s ease, -webkit-transform 1s ease}.cookies-animate.cookies-revoke.cookies-top{-webkit-transform:translateY(-2em);transform:translateY(-2em)}.cookies-animate.cookies-revoke.cookies-bottom{-webkit-transform:translateY(2em);transform:translateY(2em)}.cookies-animate.cookies-revoke.cookies-active.cookies-bottom,.cookies-animate.cookies-revoke.cookies-active.cookies-top,.cookies-revoke:hover{-webkit-transform:translateY(0);transform:translateY(0)}.cookies-grower{max-height:0;overflow:hidden;-webkit-transition:max-height 1s;transition:max-height 1s}.cookies-link,.cookies-revoke:hover{text-decoration:underline}.cookies-revoke,.cookies-window{position:fixed;overflow:hidden;-webkit-box-sizing:border-box;box-sizing:border-box;font-size:16px;line-height:1.5em;display:-ms-flexbox;display:-webkit-box;display:flex;-ms-flex-wrap:nowrap;flex-wrap:nowrap;z-index:10000000}.cookies-window.cookies-static{position:static}.cookies-window.cookies-floating{padding:2em;max-width:24em;-ms-flex-direction:column;-webkit-box-orient:vertical;-webkit-box-direction:normal;flex-direction:column;width:100%}.cookies-window.cookies-banner{padding:1em 1.8em;width:100%;-ms-flex-direction:row;-webkit-box-orient:horizontal;-webkit-box-direction:normal;flex-direction:row}.cookies-revoke{padding:0.5em}.cookies-header{font-size:18px;font-weight:700}.cookies-btn,.cookies-close,.cookies-link,.cookies-revoke{cursor:pointer}.cookies-link{opacity:.8;display:inline-block;padding:0.2em}.cookies-link:hover{opacity:1}.cookies-link:active,.cookies-link:visited{color:initial}.cookies-btn{display:block;padding:.4em .8em;font-size:.9em;font-weight:700;border-width:2px;border-style:solid;text-align:center;white-space:nowrap}.cookies-banner .cookies-btn:last-child{min-width:140px}.cookies-highlight .cookies-btn:first-child{background-color:transparent;border-color:transparent}.cookies-highlight .cookies-btn:first-child:focus,.cookies-highlight .cookies-btn:first-child:hover{background-color:transparent;text-decoration:underline}.cookies-close{display:block;position:absolute;top:.5em;right:.5em;font-size:1.6em;opacity:.9;line-height:0.75}.cookies-close:focus,.cookies-close:hover{opacity:1}.cookies-revoke.cookies-top{top:0;left:3em;border-bottom-left-radius:.5em;border-bottom-right-radius:0.5em}.cookies-revoke.cookies-bottom{bottom:0;left:3em;border-top-left-radius:.5em;border-top-right-radius:0.5em}.cookies-revoke.cookies-left{left:3em;right:unset}.cookies-revoke.cookies-right{right:3em;left:unset}.cookies-top{top:1em}.cookies-left{left:1em}.cookies-right{right:1em}.cookies-bottom{bottom:1em}.cookies-floating>.cookies-link{margin-bottom:1em}.cookies-floating .cookies-message{display:block;margin-bottom:1em}.cookies-window.cookies-floating .cookies-compliance{-ms-flex:1;-webkit-box-flex:1;flex:1}.cookies-window.cookies-banner{-ms-flex-align:center;-webkit-box-align:center;align-items:center}.cookies-banner.cookies-top{left:0;right:0;top:0}.cookies-banner.cookies-bottom{left:0;right:0;bottom:0}.cookies-banner .cookies-message{-ms-flex:1;-webkit-box-flex:1;flex:1}.cookies-compliance{display:-ms-flexbox;display:-webkit-box;display:flex;-ms-flex-align:center;-webkit-box-align:center;align-items:center;-ms-flex-line-pack:justify;align-content:space-between}.cookies-compliance>.cookies-btn{-ms-flex:1;-webkit-box-flex:1;flex:1}.cookies-btn+.cookies-btn{margin-left:0.5em}@media print{.cookies-revoke,.cookies-window{display:none}}@media screen and (max-width:900px){.cookies-btn{white-space:normal}}@media screen and (max-width:414px) and (orientation:portrait), screen and (max-width:736px) and (orientation:landscape){.cookies-window.cookies-top{top:0}.cookies-window.cookies-bottom{bottom:0}.cookies-window.cookies-banner,.cookies-window.cookies-left,.cookies-window.cookies-right{left:0;right:0}.cookies-window.cookies-banner{-ms-flex-direction:column;-webkit-box-orient:vertical;-webkit-box-direction:normal;flex-direction:column}.cookies-window.cookies-banner .cookies-compliance{-ms-flex:1;-webkit-box-flex:1;flex:1}.cookies-window.cookies-floating{max-width:none}.cookies-window .cookies-message{margin-bottom:1em}.cookies-window.cookies-banner{-ms-flex-align:unset;-webkit-box-align:unset;align-items:unset}}.cookies-floating.cookies-theme-classic{padding:1.2em;border-radius:5px}.cookies-floating.cookies-type-info.cookies-theme-classic .cookies-compliance{text-align:center;display:inline;-ms-flex:none;-webkit-box-flex:0;flex:none}.cookies-theme-classic .cookies-btn{border-radius:5px}.cookies-theme-classic .cookies-btn:last-child{min-width:140px}.cookies-floating.cookies-type-info.cookies-theme-classic .cookies-btn{display:inline-block}.cookies-theme-edgeless.cookies-window{padding:0}.cookies-floating.cookies-theme-edgeless .cookies-message{margin:2em 2em 1.5em}.cookies-banner.cookies-theme-edgeless .cookies-btn{margin:0;padding:.8em 1.8em;height:100%}.cookies-banner.cookies-theme-edgeless .cookies-message{margin-left:1em}.cookies-floating.cookies-theme-edgeless .cookies-btn+.cookies-btn{margin-left:0}.text-center{text-align:center}.text-left{text-align:left}.text-right{text-align:right}.text-justify{text-align:justify}.text-uppercase{text-transform:uppercase}.text-lowercase{text-transform:lowercase}.text-capitalize{text-transform:capitalize}.text-bold{font-weight:bold}.text-normal{font-weight:normal}.text-underline{text-decoration:underline}.text-italic{font-style:italic}.text-truncate{overflow:hidden;text-overflow:ellipsis;white-space:nowrap}@media (min-width:64rem){.n-p{padding:0}.n-p-v{padding-top:0;padding-bottom:0}.n-p-h{padding-left:0;padding-right:0}.n-p-l{padding-left:0}.n-p-r{padding-right:0}.n-p-t{padding-top:0}.n-p-b{padding-bottom:0}.n-m{margin:0}.n-m-v{margin-top:0;margin-bottom:0}.n-m-h{margin-left:0;margin-right:0}.n-m-l{margin-left:0}.n-m-r{margin-right:0}.n-m-t{margin-top:0}.n-m-b{margin-bottom:0}}.sticky{position:-webkit-sticky;position:sticky;top:2rem}.float-right{float:right}.float-left{float:right}.float-none{float:none}.clearfix:after,.clearfix:before{content:" ";display:table}.clearfix:after{clear:both}.max-w-300{max-width:300px}.max-w-480{max-width:480px}.max-w-640{max-width:640px}.alignfull{width:100vw;position:relative;left:50%;right:50%;margin-left:-50vw;margin-right:-50vw}@media (max-width:48rem){.alignfull-mobile{width:100vw;position:relative;left:50%;right:50%;margin-left:-50vw;margin-right:-50vw}}.screen-reader-text{clip:rect(1px, 1px, 1px, 1px);position:absolute !important;height:1px;width:1px;overflow:hidden}.screen-reader-text:focus{background-color:#f1f1f1;border-radius:3px;-webkit-box-shadow:0 0 2px 2px rgba(0,0,0,0.6);box-shadow:0 0 2px 2px rgba(0,0,0,0.6);clip:auto !important;color:#21759b;display:block;font-size:14px;font-size:0.875rem;font-weight:bold;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}.alignleft{display:inline;float:left;margin-right:1.5em}.alignright{display:inline;float:right;margin-left:1.5em}.aligncenter{clear:both;display:block;margin-left:auto;margin-right:auto}.sticky{display:block}.bypostauthor{display:block}.header-image{padding:2rem;text-align:center;border-bottom:1px solid #dbdbdb}.header-image a{display:block}.site-main{padding-bottom:2rem}#content-wrapper{padding:1rem;background-color:white}.error404 .widget{width:100%;max-width:100%;padding:0rem 1rem}@media (min-width:48rem){.error404 .site-main .widget{max-width:33.33%;padding:1.5rem}.error404 .site-main .widget_text{max-width:50%}}.entry-content{-ms-flex-preferred-size:100%;flex-basis:100%;max-width:100%}.post-thumbnail{margin-bottom:2rem;text-align:center}@media (max-width:48rem){.post-thumbnail{margin:0 -1rem 2rem -1rem}}.no-sidebar .entry-content{-ms-flex-preferred-size:100%;flex-basis:100%;max-width:100%}.entry-header .wp-post-image{width:100%;margin-bottom:.5rem;border:1px solid #eee}.entry-content,.entry-footer{max-width:100%;position:relative}.home-shop-section{margin:1rem 0}.home-shop-section .products{margin-bottom:3rem}.home .entry-content{margin-top:0}.home-section{padding:2rem 1rem}.widget-area{background-color:white;margin-bottom:1rem;width:100%}@media (min-width:48rem){.widget-area{padding:1.5rem;padding-top:0}}.widget-area .widget{margin-bottom:1rem;width:100%}@media (min-width:48rem){.widget-area .widget{margin-bottom:3rem;padding:0 1rem}}.widget-area .widget ul,.widget-area .widget ol{list-style-type:none;padding:0}.widget-area .widget img{width:100%;margin-bottom:0.25rem}.widget-area .widget-title{text-transform:uppercase;font-size:1rem;margin-top:0}.widget-area .post-date{display:block}.widget-area p{margin-bottom:0;font-size:14px}.entry-content .widget,.entry-content .widget-area{padding:0}.widget-recent-posts .widget-recent-posts-item{margin-bottom:2rem}.widget-recent-posts img{margin-bottom:0.75rem}.widget-recent-posts a{display:block}.widget-recent-posts p{color:black;font-size:1.25rem;line-height:1.2}.site-footer .widget-recent-posts .widget-recent-posts-item{margin-bottom:1rem}.comments-area{margin-top:15px}.comments-area h3{margin-top:0}.comment-list{list-style:none;padding:0}.child-comments{margin-left:2rem;margin-top:2rem}.comments-area .comments-title,.comments-area .comment-reply-title{font-size:2rem;margin:2rem 0}.comment-respond{padding:1rem 0}.comment{padding-left:3rem}.comment.depth-1{padding-left:0}.comment-list .comment-body,.comment-list .pingback,.comment-list .trackback{border-top:1px solid #d1d1d1;padding:1.75em 1rem}.comment-list .children{list-style:none;margin:0}.comment-list .children>li{padding-left:0.875em}.comment-author{color:#5b5b5b;margin-bottom:2rem;display:inline-block}.comment-author cite{font-size:1.3rem}.comment-author cite a{color:black}.comment-meta{display:inline-block;text-align:right;float:right;font-size:12px}.comment-meta a{color:#666}.comment-author .avatar{float:left;height:28px;margin-right:0.875em;position:relative;width:28px}.comment-body{padding-top:1rem}.comment-body p{font-size:1rem}.comment-reply-link{border:1px solid #d1d1d1;color:#3e3e3e;border-radius:2px;display:inline-block;font-size:0.85rem;margin-top:1rem;padding:0.5rem}.comment-reply-link:hover,.comment-reply-link:focus{border-color:currentColor;outline:0}.comment-form label{color:#5b5b5b;display:block;font-size:13px;font-size:0.8125rem;letter-spacing:0.076923077em;line-height:1.6153846154;margin-bottom:0.5384615385em;text-transform:uppercase}.comment-list .comment-form{padding-bottom:1.75em}.comment-notes,.comment-awaiting-moderation,.logged-in-as,.form-allowed-tags{color:#5b5b5b;font-size:13px;font-size:0.8125rem;line-height:1.6153846154}.no-comments{border-top:1px solid #d1d1d1;font-weight:700;margin:0;padding-top:1.75em}.comment-navigation+.no-comments{border-top:0;padding-top:0}.form-allowed-tags code{font-family:Inconsolata, monospace}.form-submit{margin-bottom:0}.comment-reply-title small{font-size:100%}.comment-reply-title small a{border:0;float:right;height:32px;overflow:hidden;width:26px}.comment-reply-title small a:hover,.comment-reply-title small a:focus{color:#5b5b5b}.comment-reply-title small a:before{content:"\f405";font-size:32px;position:relative;top:-5px}.gallery{margin:1rem -0.5rem;display:-webkit-box;display:-ms-flexbox;display:flex;-ms-flex-wrap:wrap;flex-wrap:wrap;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center}.gallery .gallery-item{display:inline-block;text-align:center;vertical-align:top;width:100%;padding:0.5rem;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:start;-ms-flex-pack:start;justify-content:flex-start;display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-orient:vertical;-webkit-box-direction:normal;-ms-flex-direction:column;flex-direction:column;margin:0}.gallery a{text-decoration:none;display:block}.gallery h3{font-size:1rem;text-transform:uppercase;margin:0;font-weight:bold}.gallery p{margin-bottom:0}.gallery .gallery-caption{display:block;margin:0.5rem 0}.gallery .gallery-icon{width:100%}.gallery .gallery-icon img{width:100%;margin:0}@media (min-width:36rem){.gallery-item{max-width:50%}}@media (min-width:48rem){.gallery-columns-2 .gallery-item{max-width:50%}.gallery-columns-3 .gallery-item{max-width:33.33%}.gallery-columns-4 .gallery-item{max-width:25%}.gallery-columns-5 .gallery-item{max-width:20%}.gallery-columns-6 .gallery-item{max-width:16.66%}.gallery-columns-7 .gallery-item{max-width:14.28%}.gallery-columns-8 .gallery-item{max-width:12.5%}.gallery-columns-9 .gallery-item{max-width:11.11%}}.wp-caption{margin-bottom:1.5em;max-width:100%;position:relative}.wp-caption img[class*="wp-image-"]{display:block;margin-left:auto;margin-right:auto;margin-bottom:0}.wp-caption .wp-caption-text{margin:0.8075em 0;position:relative;bottom:0;left:0;margin:0 !important;padding:10px 20px;color:#fff;white-space:pre-wrap;text-shadow:1px 1px 4px #000;text-transform:none;background:#333}.wp-caption-text{text-align:center}.gallery-wrapper{background:#f3f3f4;padding:3rem;height:100%;width:100%;border-radius:4px}.jumbotron .wpcf7{padding:2rem;background-color:rgba(0,0,0,0.5);border-radius:4px;position:relative;margin:0 auto}.jumbotron .wpcf7 .ajax-loader{position:absolute;top:0}span.wpcf7-not-valid-tip,div.wpcf7-response-output{font-size:12px}.widget-area .wpcf7-form p{margin-bottom:1rem}hr.is-style-default{border-top:2px solid #ffd600;width:310px;max-width:100%;margin:1.15rem auto;display:block}.orbital-block-header{background:#eee;padding:0 1rem;-webkit-box-align:center;-ms-flex-align:center;align-items:center;background-position:center;background-size:cover}.orbital-block-header .wp-block-columns{-webkit-box-align:center;-ms-flex-align:center;align-items:center}.orbital-block-header .wp-block-column{margin-bottom:0}.orbital-block-header figure{margin:0}.orbital-block-header figure img{margin:0}.orbital-block-header .container{position:relative}.orbital-block-header h1,.orbital-block-header h2,.orbital-block-header h3,.orbital-block-header h4,.orbital-block-header h5,.orbital-block-header h6{color:inherit;margin-top:0}.orbital-block-header p.has-text-color a{color:inherit;text-decoration:underline}.orbital-block-header.cover{min-height:95vh;padding:4rem 0}@media (min-width:48rem){.orbital-block-header.cover{min-height:100vh}}.pt0{padding-top:0}.pt1{padding-top:1rem}.pt2{padding-top:2rem}.pt3{padding-top:3rem}.pt4{padding-top:4rem}.pt5{padding-top:5rem}.pt6{padding-top:6rem}.pt7{padding-top:7rem}.pt8{padding-top:8rem}.pb0{padding-bottom:0}.pb1{padding-bottom:1rem}.pb2{padding-bottom:2rem}.pb3{padding-bottom:3rem}.pb4{padding-bottom:4rem}.pb5{padding-bottom:5rem}.pb6{padding-bottom:6rem}.pb7{padding-bottom:7rem}.pb8{padding-bottom:8rem}.mt1{margin-top:1rem}.mt2{margin-top:2rem}.mt3{margin-top:3rem}.mt4{margin-top:4rem}.mt5{margin-top:5rem}.mt6{margin-top:6rem}.mt7{margin-top:7rem}.mt8{margin-top:8rem}.mb1{margin-bottom:1rem}.mb2{margin-bottom:2rem}.mb3{margin-bottom:3rem}.mb4{margin-bottom:4rem}.mb5{margin-bottom:5rem}.mb6{margin-bottom:6rem}.mb7{margin-bottom:7rem}.mb8{margin-bottom:8rem}@media (max-width:48rem){.ptm0{padding-top:0rem}.ptm1{padding-top:1rem}.ptm2{padding-top:2rem}.ptm3{padding-top:3rem}.ptm4{padding-top:4rem}.ptm5{padding-top:5rem}.ptm6{padding-top:6rem}.ptm7{padding-top:7rem}.ptm8{padding-top:8rem}.pbm0{padding-bottom:0}.pbm1{padding-bottom:1rem}.pbm2{padding-bottom:2rem}.pbm3{padding-bottom:3rem}.pbm4{padding-bottom:4rem}.pbm5{padding-bottom:5rem}.pbm6{padding-bottom:6rem}.pbm7{padding-bottom:7rem}.pbm8{padding-bottom:8rem}.mtm1{margin-top:1rem}.mtm2{margin-top:2rem}.mtm3{margin-top:3rem}.mtm4{margin-top:4rem}.mtm5{margin-top:5rem}.mtm6{margin-top:6rem}.mtm7{margin-top:7rem}.mtm8{margin-top:8rem}.mbm1{margin-bottom:1rem}.mbm2{margin-bottom:2rem}.mbm3{margin-bottom:3rem}.mbm4{margin-bottom:4rem}.mbm5{margin-bottom:5rem}.mbm6{margin-bottom:6rem}.mbm7{margin-bottom:7rem}.mbm8{margin-bottom:8rem}}[class*="opacity-"]::before{content:"";display:block;position:absolute;width:100%;height:100%;top:0;left:0;z-index:0;background-color:inherit}.opacity-0::before{opacity:0}.opacity-10::before{opacity:0.1}.opacity-20::before{opacity:0.2}.opacity-30::before{opacity:0.3}.opacity-40::before{opacity:0.4}.opacity-50::before{opacity:0.5}.opacity-60::before{opacity:0.6}.opacity-70::before{opacity:0.7}.opacity-80::before{opacity:0.8}.opacity-90::before{opacity:0.9}.opacity-100::before{opacity:1}.container-36 .container{width:36rem}.container-48 .container{width:48rem}.container-60 .container{width:60rem}.container-72 .container{width:72rem}.container-84 .container{width:84rem}.container-96 .container{width:96rem}.text-black{color:black}.text-white{color:white}.text-teal{color:teal}.text-sky-blue{color:skyblue}.text-green{color:green}.text-pink{color:pink}.text-purple{color:purple}.text-orange{color:orange}.banner{max-width:100%;width:100%;margin:1rem auto 25px auto;padding:0;text-align:center;display:block;clear:both}.banner>div{margin:0 auto}.banner .center{text-align:center;margin:0 auto}.banner .right{text-align:right;margin-right:0}.banner .left{text-align:left;margin-left:0}.banner .small{width:300px}.banner .medium{width:336px}.banner .large{width:360px}.banner .half-page{width:300px}.banner .mobile-medium{width:300px}.banner .leaderboard{width:728px;max-width:100%}.banner .fluid{width:100%}@media (max-width:48rem){.desktop{display:none}}@media (min-width:48rem){.mobile{display:none}} .ajax_add_to_cart{position:initial!important;}.wc-block-grid.has-3-columns .wc-block-grid__product{max-width:unset; flex:unset;}.wc-block-grid.has-2-columns .wc-block-grid__product{max-width:unset;flex:unset;}.wc-block-grid.has-4-columns .wc-block-grid__product{max-width:unset;flex:unset;} @media(min-width:360px){.wc-block-grid.has-4-columns .wc-block-grid__product{flex:1 0 50%;max-width:50%;} .wc-block-grid.has-3-columns .wc-block-grid__product{max-width:unset;flex:1 0 33.33333%;} .wc-block-grid.has-2-columns .wc-block-grid__product{flex:1 0 50%;max-width:50%;}} @media(min-width:700px){.wc-block-grid.has-3-columns .wc-block-grid__product{max-width:33.33333%;flex:1 0 33.33333%;} .wc-block-grid.has-4-columns .wc-block-grid__product{flex:1 0 25%;max-width:25%;}} a.wp-block-button__link.add_to_cart_button.ajax_add_to_cart {width:100%;color:#333;} .widget-area .widget img {width:auto;} .woocommerce-cart #payment ul.payment_methods li img, .woocommerce-checkout #payment ul.payment_methods li img, #add_payment_method #payment ul.payment_methods li img {height:25px;margin-bottom:10px;}.tnp-subscription {display:block;margin:15px auto;max-width:500px;width:100%;}.tnp-subscription div.tnp-field {margin-bottom:10px;border:0;padding:0;}.tnp-subscription label {display:block;color:inherit;font-weight:700;line-height:normal;padding:5px;margin:0;}.tnp-subscription input[type=text], .tnp-subscription input[type=email], .tnp-subscription input[type=submit], .tnp-subscription select {width:100%;height:50px;padding:10px;display:block;border:1px;border-color:#ddd;background-color:#f4f4f4;background-image:none;text-shadow:none;color:#444;font-size:14px;line-height:20px;margin:0;line-height:normal;box-sizing:border-box;}.tnp-subscription input[type=checkbox], .tnp-widget input[type=radio] {max-width:20px;display:inline-block;}.tnp-subscription select option {margin-right:10px;}.tnp-subscription input.tnp-submit {background-color:#444;color:#fff;width:auto;height:auto;margin:0;}@media all and (max-width:480px) {.tnp-subscription input[type=submit] {width:100%;}}.tnp-profile form .tnp-field {margin-bottom:10px;border:0;padding:0;}.tnp-profile form .tnp-field label {display:block;color:#333;}.tnp-profile form .tnp-field input[type=text], .tnp-profile form .tnp-field input[type=email], .tnp-profile form .tnp-field input[type=submit], .tnp-profile form .tnp-field textarea, .tnp-profile form .tnp-field select {padding:10px;display:block;border:1px;border-color:#ddd;background-color:#f4f4f4;background-image:none;text-shadow:none;color:#444;font-size:14px;margin:0;line-height:normal;box-sizing:border-box;border-radius:0;height:auto;float:none;}.tnp-profile form input[type=checkbox], .tnp-profile input[type=radio] {max-width:20px;display:inline-block;}.tnp-profile form .tnp-list-label {margin-left:15px;}.tnp-profile form select option {margin-right:10px;}.tnp-profile form .tnp-field input[type=submit] {background-color:#444;color:#fff;width:auto;height:auto;margin:0;}@media all and (max-width:480px) {.tnp-profile input[type=submit] {width:100%;margin:0;}}.tnp-widget {width:100%;display:block;box-sizing:border-box;}.tnp-widget .tnp-field {margin-bottom:10px;border:0;padding:0;}.tnp-widget label {display:block;color:inherit;font-size:14px;}.tnp-widget input[type=text], .tnp-widget input[type=email], .tnp-widget input[type=submit], .tnp-widget select {width:100%;padding:10px;display:block;border:1px solid #ddd ;border-color:#ddd;background-color:#f4f4f4;background-image:none;text-shadow:none;color:#444;font-size:14px;line-height:normal;box-sizing:border-box;height:auto;}.tnp-widget input[type=checkbox], .tnp-widget input[type=radio] {width:auto;display:inline-block;}.tnp-widget select option {margin-right:10px;}.tnp-widget input.tnp-submit {background-color:#444;background-image:none;text-shadow:none;color:#fff;margin:0;}.tnp-field input[type="submit"] {position:inherit;}.tnp-field label {}.tnp-widget-minimal {width:100%;}.tnp-widget-minimal form {margin:0;padding:0;border:0;}.tnp-widget-minimal input.tnp-email {width:100%;box-sizing:border-box;padding:10px;display:inline-block;border:1px solid #ddd;background-color:#f4f4f4;color:#444;font-size:14px;}.tnp-widget-minimal input.tnp-submit {width:100%;box-sizing:border-box;padding:10px;display:inline-block;border:1px;border-color:#ddd;background-color:#444;background-image:none;text-shadow:none;color:#fff;font-size:14px;line-height:normal;border-radius:0px;height:auto;margin:0;}.tnp-subscription-minimal {width:100%;box-sizing:border-box;}.tnp-subscription-minimal form {margin:0;padding:0;border:0;}.tnp-subscription-minimal input.tnp-email {width:70%;max-width:300px;box-sizing:border-box;padding:10px;display:inline-block;border:1px solid #ddd;background-color:#f4f4f4;color:#444;font-size:14px;line-height:20px;border-radius:0px;}.tnp-subscription-minimal .tnp-privacy-field {margin-top:10px;}.tnp-subscription-minimal input.tnp-submit {width:29%;box-sizing:border-box;display:inline-block;padding:10px;border:1px;border-color:#ddd;background-color:#444;background-image:none;text-shadow:none;color:#fff;font-size:14px;line-height:20px;border-radius:0px;margin:0;}.tnp-comments {clear:both;margin-top:15px;margin-bottom:15px;}.tnp-comments label {display:block;}.tnp-comments input[type=checkbox] {display:inline-block;width:auto!important;}.tnp-lock {clear:both;display:block;box-sizing:border-box;box-shadow:none;margin:20px;padding:15px;background-color:#fff;border:1px solid #ddd;}.tnp-nl-checkout {margin-bottom:1em;}#revert-loader-toolbar{display:none;background:rgba(255, 255, 255, .7) url('data:image/gif;base64,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') no-repeat center;position:fixed;top:0;left:0;width:100%;height:100%;z-index:9998;}#wp-admin-bar-wpfc-toolbar-parent, #wp-admin-bar-wpfc-toolbar-parent-delete-cache, #wp-admin-bar-wpfc-toolbar-parent-delete-cache-and-minified{cursor:pointer;}@supports not (-ms-high-contrast:none) {#wp-admin-bar-wpfc-toolbar-parent > .ab-empty-item::before{content:url("../images/icon.svg");}}#wp-admin-bar-wpfc-toolbar-parent .ab-empty-item:hover{background-color:#FFA100;}.autoptimize-loading{display:none;position:fixed;background-color:rgba(102, 102, 102, 0.8);background-image:url('loading.gif');background-position:center;background-repeat:no-repeat;top:0;left:0;width:100%;height:100%;z-index:9000000000;}#wp-admin-bar-autoptimize .white{color:#EEE;}#wp-admin-bar-autoptimize .green{color:#26BD26;}#wp-admin-bar-autoptimize .orange{color:#EC9103;}#wp-admin-bar-autoptimize .red{color:#EA1919;}#wp-admin-bar-autoptimize .bg-green{background:#26BD26;}#wp-admin-bar-autoptimize .bg-orange{background:#EC9103;}#wp-admin-bar-autoptimize .bg-red{background:#EA1919;}#wp-admin-bar-autoptimize.bullet-green .ab-icon::before,#wp-admin-bar-autoptimize.bullet-green:hover .ab-icon::before{content:"\f159";color:#02CA02;font-size:14px;}#wp-admin-bar-autoptimize.bullet-orange .ab-icon::before,#wp-admin-bar-autoptimize.bullet-orange:hover .ab-icon::before{content:"\f159";color:#EC9103;font-size:14px;}#wp-admin-bar-autoptimize.bullet-red .ab-icon::before,#wp-admin-bar-autoptimize.bullet-red:hover .ab-icon::before{content:"\f159";color:#EA1919;font-size:14px;-webkit-animation:blink 1s step-end infinite;animation:blink 1s step-end infinite;}@-webkit-keyframes blink { 50% { visibility:hidden; }}@keyframes blink { 50% { visibility:hidden; }}#wp-admin-bar-autoptimize table, #wp-admin-bar-autoptimizeth, #wp-admin-bar-autoptimizetd{border:0px !important;}#wp-admin-bar-autoptimize-default{padding-top:0 !important;}#wp-admin-bar-autoptimize-delete-cache .ab-item{cursor:pointer !important;background:#464b50;}#wp-admin-bar-autoptimize-delete-cache .ab-item:hover{color:rgba(240,245,250,0.85) !important;background:#B57373 !important;}#wp-admin-bar-autoptimize-cache-info{padding-top:8px !important;padding-bottom:8px !important;}#wp-admin-bar-autoptimize-cache-info,#wp-admin-bar-autoptimize-cache-info .ab-item{height:auto !important;cursor:default !important;}#wp-admin-bar-autoptimize-cache-info td + td{padding-left:3px;}#wp-admin-bar-autoptimize-cache-info .ab-item,#wp-admin-bar-autoptimize-cache-info .ab-item:hover{color:#b4b9be !important;}#wp-admin-bar-autoptimize-cache-info .ab-item > p{display:block;}#wp-admin-bar-autoptimize-cache-info .ab-item p,#wp-admin-bar-autoptimize-cache-info .ab-item td{font-size:11px !important;line-height:16px !important;}#wp-admin-bar-autoptimize-cache-info .ab-item table{display:inline-block !important;margin-left:10px !important;}.autoptimize-radial-bar{display:inline-block !important;margin-top:5px !important;}.autoptimize-radial-bar,.autoptimize-radial-bar.mask,.autoptimize-radial-bar .fill,.autoptimize-radial-bar .shadow{width:36px !important;height:36px !important;}.autoptimize-radial-bar{background-color:#d6dadc;}.autoptimize-radial-bar .fill{background-color:#02ca02;}.autoptimize-radial-bar .numbers{color:#02ca02;}.autoptimize-radial-bar .mask{clip:rect(0px, 36px, 36px, 18px);}.autoptimize-radial-bar .fill{clip:rect(0px, 18px, 36px, 0px);}.autoptimize-radial-bar .inset{width:26px !important;height:26px !important;margin-left:5px !important;margin-top:5px !important;background-color:#32373c;}.autoptimize-radial-bar .percentage{width:26px !important;height:16px !important;line-height:11px !important;top:7px !important;left:0px !important;overflow:hidden;}.autoptimize-radial-bar .numbers{width:26px !important;font-weight:600 !important;font-size:9px !important;margin-top:-5px !important;display:inline-block;vertical-align:top;text-align:center;}.autoptimize-radial-bar .inset{box-shadow:3px 3px 5px rgba(0,0,0,0.3) !important;}.autoptimize-radial-bar .shadow{box-shadow:3px 3px 5px rgba(0,0,0,0.3) inset !important;}.autoptimize-radial-bar.mask,.autoptimize-radial-bar .fill,.autoptimize-radial-bar .shadow,.autoptimize-radial-bar .inset,.autoptimize-radial-bar .percentage{position:absolute !important;}.autoptimize-radial-bar,.autoptimize-radial-bar .mask,.autoptimize-radial-bar .fill,.autoptimize-radial-bar .shadow,.autoptimize-radial-bar .inset{border-radius:50% !important;}#wp-admin-bar-autoptimize tr{border:0 !important}#wp-admin-bar-autoptimize td{background-color:#32373c !important}
Street marketing: anuncia tu marca saliendo a la calle Saltar al contenido ¿Has pensado en promocionar tus productos y servicios en un lugar público? No es un disparate, sino una técnica que solemos olvidar y da muy buenos resultados. Se trata del street marketing . Si te gusta interaccionar con tus posibles clientes y buscar la originalidad en la presentación de tus productos y servicios, este artículo es para ti. Te explicaremos qué es el street marketing, cómo fue su origen y cómo planear una campaña . También te mostraremos varios vídeos bastante impactantes de campañas realizadas. ¿Te animas a conocer las estrategias de marketing más rompedoras? ¡Vamos allá!
¿Qué es street marketing? Como suele ser habitual en Gestion.org, comenzamos con una definición .
Street marketing es un término que se utiliza para hablar de las técnicas de comercialización utilizadas para promocionar productos y servicios de forma no convencional en los lugares públicos, la mayoría de ellas en la calle.
Por tanto, las acciones de marketing se realizan en calles, centros comerciales u otros lugares públicos. Su objetivo, como otras estrategias de marketing, es hacer llegar al consumidor las ventajas de un producto o servicio de la forma más rentable y directa posible. En este caso, se busca el factor sorpresa, que provocará, además de una incitación a la compra, un sentimiento que fidelizará al cliente . No trata de insertar simples vallas publicitarias en la calle, sino que más bien se compone de un conjunto de técnicas y prácticas con el objetivo de establecer un contacto directo con los clientes incitando su reacción emocional , de manera que las personas recuerden qué empresa les ha hecho vivir esa experiencia nada convencional.
¿Cómo y cuándo nace el street marketing? Las empresas se han dado cuenta de que no basta con esperar a que el cliente llegue, sino que hay que ir a él. Llamar su atención en la calle con campañas atractivas y originales es una buena forma de conseguirlo. Esta técnica se inició porque las empresas, principalmente las pequeñas, necesitaban atraer clientes en vez de tener que esperar a que entraran en la tienda. De esta manera buscaron nuevos métodos para difundir sus productos a los potenciales clientes. El marketing de calle lleva toda la vida con nosotros, pero el origen de las campañas modernas fue en Francia, en los años 50. El producto que se buscaba vender fue la crema de protección solar de la marca Ambre Solaire, que todavía podemos adquirir en cualquier establecimiento. Dicho producto estaba de lanzamiento. La estrategia consistió en trasladarse a las playas e ir repartiendo muestras a las personas que estaban en las tumbonas . Esto fue solo el principio. El street marketing avanzó y paso de ser sólo marketing de calles a realizar prácticas innovadoras para la promoción que generan además un sentimiento positivo en torno a la marca y engancha a los clientes .
Ventajas del street marketing Lo bueno de estas técnicas es que llaman especialmente la atención y no necesitan grandes cantidades de dinero, sólo un poco de imaginación y tiempo para diseñar las estrategias. Podríamos decir que es una técnica que pertenece al marketing de guerrilla , debido a lo poco convencional que son sus estrategias, aunque en este caso las campañas solo se destinan a lugares públicos. Se trata de una técnica que da importancia sobre todo a la originalidad y su coste no tiene por qué ser alto. El street marketing te permitirá, además de promocionar un producto o servicio, crear una estrategia que ayude a mejorar tu imagen de marca. Así tu empresa podrá posicionarse como una de las referentes del sector.
Cómo desarrollar una estrategia de street marketing Las estrategias de street marketing de calle requieren originalidad, pero también organización . Por eso te damos una serie de pautas que te conviene seguir para que tu campaña sea exitosa.
1. Planificación La planificación de cualquier campaña comienza por responder una serie de preguntas:
¿Qué quiero promocionar? ¿Quién es mi público objetivo? ¿Por qué voy a realizar esta campaña? ¿Para qué hago esta campaña? ¿Dónde se llevará a cabo la acción de calle? ¿Cuándo se hará? Una vez que tengas estas preguntas respondidas, no olvides que en la campaña debes destacar los aspectos importantes de la marca y su imagen.
2. Permiso de utilización de espacio público Ten en cuenta que realizar ciertas acciones en la calle puede requerir un permiso por parte de los ayuntamientos . En principio, cuanto más conocido eres, más fácil será que te lo concedan.
3. Difunde las campañas apoyándote en el marketing digital Aunque el marketing de calle sea algo palpable, no olvides difundir también por Internet. Las redes sociales son muy eficaces para propagar información.
4. Busca el lado emocional para impresionar al público Ante determinadas situaciones, todos reímos o lloramos. Esto es lo que trata de explotar el marketing emocional , que es una disciplina basada en llegar al público objetivo provocando emociones .
5. Graba las escenas en vídeo Quizá no todo el mundo ha visto tu campaña, por eso debes grabarla y subirla a la red (YouTube o Vimeo), compartir el vídeo en las redes sociales o bien colgar el vídeo en la web de tu empresa. Es otra forma de impresionar que queda ahí para la posteridad. En definitiva, para realizar una estrategia de marketing rentable , las empresas seleccionan las zonas donde se van a desarrollar las campañas, así como el plan para conseguir los medios y el mercado objetivo. El objetivo de estas estrategias es captar la atención de potenciales consumidores y aumentar el valor de sus campañas. Desde hace un tiempo, se ha convertido en una disciplina con gran crecimiento. Todas las campañas deben contar con una estrategia estudiada que permita monitorizar todos los pasos a seguir a la hora de lanzar el proyecto. Así, se pueden medir los resultados y asegurarse de que se alcanzan los objetivos. Sin una estrategia adecuada y bien estudiada, las pretensiones y afán de éxito se pueden convertir en un arma de doble filo que llevará al fracaso de la campaña.
Tipos de campañas de street marketing Los tipos de street marketing más básicos y también más habituales son los folletos, flyers o publicidad impresa . Hablamos de campañas más elaboradas si mencionamos los stands, los juegos de calle, las plataformas recreativas, espectáculos en la calle, etc. Se necesita sobre todo mucha imaginación y creatividad. Si bien la publicidad impresa y los stand son los más conocidos, precisamente existen otros métodos innovadores que pueden llegar más a la mente de los potenciales clientes, y es labor de la empresa dar con estas técnicas y aplicarlas, como también lo es seleccionar la zona idónea para llevarlos a cabo.
Ejemplos de street marketing Te dejamos algunos ejemplos de street marketing que seguro te sorprenden.
TomTom en Madrid https://www.youtube.com/watch?v=OC9NoD5f6A8
Heineken en Japón https://www.youtube.com/watch?v=CMXJiTJs8sc
Edreams en el metro de Madrid https://www.youtube.com/watch?v=ghwaxr_6psA
La escudería de Fórmula 1 Red Bull en el centro de Londres VIDEO
¿Crees que el marketing de calle puede ser una buena estrategia para tu empresa? ¿Que te parecen los vídeos? Como dice el titulo de este post, para hacer una buena campaña de street marketing debemos sacar a la calle lo mejor de nuestra creatividad. ¿Crees que el street markting puede ser una estrategia viable para tus productos y servicios? ¿Ya lo has utilizado y te ha dado buenos resultados? Si tienes alguna experiencia, cuéntanosla en la zona de comentarios. Aprenderemos de ti y además pasaremos un rato divertido.